JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
In recent JRA commercials, you often see ads aimed at getting younger people interested in horse racing.
They range from friendly, story-driven pieces designed to spark interest in the sport itself to spots announcing major races.
Many of these commercials feature footage of racehorses thundering down the track, which I think catches a lot of viewers’ eyes.
In this article, we’ll introduce all the JRA commercials that have aired so far, so be sure to check them out.
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JRA Commercial Compilation: Cool Thoroughbreds in Japan Racing Association Ads (11–20)
JRA: Your horse racing begins to run. “GI (Takarazuka Kinen)” Edition
Ikimonogakari’s “Ikou” is bursting with a sense of speed and a bright, sparkling worldview that’s quintessentially them.
Written and composed by Hotaka Yamashita, who was a member until June 2021, this song was used in JRA’s 2016 TV commercials.
Its message, which resonates with the thrill of horse racing and a life lived alongside horses, is powerful and truly uplifting! It may bring back memories for some, and surely make others want to head to the races.
It’s a wonderful cheer song that propels your resolve forward, wrapping you in a vivid, colorful mood!
JRA Your Horse Racing Starts to Run: “Spring” EditionKasumi Arimura, Eita, Shofukutei Tsurube
Ikimono-gakari’s “My Stage,” which was used in the 2015 JRA commercial series “Your Horse Racing Takes Off,” featuring Kasumi Arimura and Eita, is a track from Ikimono-gakari’s seventh album “FUN! FUN! FANFARE!” released in 2014.
It’s a gentle, heartwarming number that seems to slip right into your heart no matter who you are or what mood you’re in.
It’s also a song that can soothe you when you’re feeling down.
JRA Hello, Special Times. Hanshin Juvenile Fillies ‘Special Times’ Edition / Arima Kinen ‘Dramatic History’ EditionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi
These are the promotional commercials introducing the Hanshin Juvenile Fillies and the Arima Kinen that aired in 2025.
It’s striking how the cast passionately talks about the appeal of horse racing—experiencing extraordinary, dramatic emotion and excitement.
Seeing the fulfillment on their faces might spark interest even in those who’ve never tried horse racing before.
The CM’s background music features Ryokuoushoku Shakai’s now-classic JRA CM track, “Mela!” With its exhilarating band sound and lyrics that give you the courage to take a step forward, it’s a song that sets your heart ablaze the moment you hear it.
JRA THE LEGEND: ‘Japanese Derby – Vodka’ Edition
A JRA commercial from the “THE LEGEND” series that introduces horses which have won GI races.
In the spot featuring Vodka—who, in the 2007 Japanese Derby, became the first filly in 64 years to capture the title—the music is by Kenichi Asai.
The rock-tinged melody is perfect for a filly that delivered a stunning performance, beating the colts, and it’s undeniably cool.
The exhilarating sense of speed makes you feel like you’re racing alongside her! The guitar in the first half bristles with fighting spirit, and after the narration announces the victory, the triumphant melody and vocals are electrifying.
JRA Hello, Special Times. ‘Sengoku Autumn’ Version / ‘GⅠ’ VersionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi
The familiar group is shown heading to the racetrack and having a passionate discussion about autumn horse racing.
In the “Warring States Autumn” version, each cast member talks about the unique appeal of the autumn racing season from their own perspective.
Meanwhile, in the “GⅠ” version, Ryoma Takeuchi, who joins the group later, suggests, “Let’s go watch a GⅠ,” inviting everyone along, and we see them going to the racetrack together.
Watching the cast speak so enthusiastically about what makes horse racing fun might pique the interest of people who’ve never watched it before.
JRA THE LEGEND “February Stakes Meisei Opera” Edition
In the commercial for the February Stakes in the THE LEGEND series, an original track by Cornelius was featured.
With a melody where every instrument layers in and bursts forth flamboyantly, you can feel the momentum and excitement of the race.
It’s such a compelling piece that it feels like a waste to leave it as a CM-only track—you’ll want to keep riding that energy.
Just as the racehorses run their hearts out, it gives you the power to throw yourself into something with full focus and determination.
JRA Commercial Compilation: Cool Japan Racing Association (JRA) TV Ads Featuring Racehorses (21–30)
JRA Hello, Special Times. ‘Autumn of the Warring States’ EditionMasami Nagasawa, Kuranosuke Sasaki, Ryoma Takeuchi, Ai Miura
Ryokuoushoku Shakai’s “Mela!” was released in 2020 and is one of the band’s signature songs, known for various tie-ins.
Its bright sound incorporating brass creates a refreshing atmosphere, and the energy of the vocals and rhythm conveys a sense of positivity.
The lyrics, which seem to depict a determination to stay true to oneself, are also striking, giving listeners the courage to move forward.
It was also used in a JRA commercial announcing the start of the autumn racing season—a CM that conveys the feeling that something is about to begin.
Autumn racing features major races, and the narration by Masami Nagasawa expresses the excitement of seeing how horses that gained strength over the summer will perform.
