JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
In recent JRA commercials, you often see ads aimed at getting younger people interested in horse racing.
They range from friendly, story-driven pieces designed to spark interest in the sport itself to spots announcing major races.
Many of these commercials feature footage of racehorses thundering down the track, which I think catches a lot of viewers’ eyes.
In this article, we’ll introduce all the JRA commercials that have aired so far, so be sure to check them out.
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JRA Commercial Compilation: Cool Japan Racing Association (JRA) TV Ads Featuring Racehorses (21–30)
JRA The WINNER: ‘Kikuka Sho – Mister C.B.’ Edition
It’s a commercial that revisits memorable moments from the Kikuka Sho to build excitement for the upcoming race.
It highlights Mr.
C.B., the winner of the 1983 Kikuka Sho, detailing exactly how he secured his victory.
By focusing on how he won through late-race acceleration on the uphill—a tactic considered taboo at the time—it conveys his talent and power strong enough to break conventional wisdom.
That triumphant narrative is further amplified by the background music’s resonant, powerful guitar.
The sound feels assertive yet somewhat cool, communicating a clear determination to seize victory.
JRA-VAN “Updated with the App” / “Updated with NEXT”Rina Kawaei
This commercial features Rina Kawaei introducing the appeal of JRA-VAN, which provides a variety of information useful for predicting horse races.
She appears to people who make casual guesses or are swayed by others’ opinions, advising them to use JRA-VAN instead.
With a bright expression, she straightforwardly conveys that race predictions should be updated with the times and that it’s better to rethink how you gather information.
The brass-infused background music is also memorable; as it gradually builds in power, it gives the impression of expressing a positive attitude.
Compilation of JRA commercials. Japan Racing Association commercials featuring cool racehorses (31–40)
JRA “Umajo no Hi 2” VersionMitsuki Takahata, Tao Tsuchiya, Tori Matsuzaka
This commercial portrays Mitsuki Takahata and Tao Tsuchiya enjoying a day at the racetrack, clearly conveying that it’s a place anyone can have fun.
As beginners, the two struggle with how to buy betting tickets, and their lighthearted back-and-forth—including a few misunderstandings—highlights the casual, enjoyable atmosphere even more.
Emphasizing that relaxed vibe is Kaela Kimura’s song “HOLIDAYS.” Its buoyant lyrics, which almost mimic sound effects, are memorable and effectively convey a positive mood.
JRA HERO IS COMING. “At Last, the Spring GⅠ” EditionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki
This is a commercial that conveys the excitement of the spring G1 season kicking off, not only from the perspective of spectators but also by capturing and highlighting the feelings of those who are taking on the challenge.
The storyline has Kuranosuke Sasaki conveying to Masami Nagasawa and Ai Miura—who are getting pumped up as spectators—that the horses competing are fired up as well.
Spring G1 naturally draws attention to the Classics, and you can clearly sense the anticipation of what kind of heroes will emerge through the expressions of the cast.
Finally, the CM introduces the race that’s coming up right when the spot airs—the Oka Sho, which can be considered the opening of the Classics—tying back to the earlier content and effectively building excitement.
JRA The WINNER ‘Oka Sho Mejiro Ramonu’ Edition
This commercial aims to heighten anticipation for the fast-approaching Oka Sho by showcasing the exploits of legendary racehorses.
It looks back at the 1986 Oka Sho won by Mejiro Ramonu, reflecting on her beautiful, crowd-pleasing run.
It also highlights how she went on to become the first filly in history to win the Triple Crown, powerfully narrating the beginning of that legend.
The background music features a striking guitar-driven track, whose strong tones evoke the accelerating speed charging toward victory.
JRA “Umajo Day 3” / “Umajo Day 4”Mitsuki Takahata, Tao Tsuchiya, Amagami Inter
It’s about Mitsuki Takahata and Tao Tsuchiya, who are enjoying horse racing as beginners, receiving advice from the experienced duo Amagami Inter.
The advice focuses mostly on feelings rather than being pushy, conveying a wish for them to enjoy horse racing casually and comfortably.
The song playing in this cheerful drama is Kaela Kimura’s “HOLIDAYS.” With its light sound and layered, buoyant vocals that even evoke playful sound effects, it gently conveys relaxation and fun.
JRA ‘Umajo Day 5’ VersionMitsuki Takahata, Tao Tsuchiya, Wakana Aoi, Yuya Yagira, Taishi Nakagawa
This commercial introduces the term “Umajo,” which refers to women who love horse racing, and showcases ways women uniquely enjoy the racetrack.
Mitsuki Takahata, Tao Tsuchiya, and Wakana Aoi are shown enjoying spots like the UMAJO SPOT as Umajo, while Yuya Yagira and Taishi Nakagawa express their frustration at not being able to join in.
The content conveys a desire for people from a wide range of backgrounds to enjoy the racetrack.
Highlighting the fun, lively atmosphere is Kaela Kimura’s song “HOLIDAYS.” Its upbeat sound and light, breezy vocals are striking and perfectly capture the cheerful vibe of a day off.