JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
In recent JRA commercials, you often see ads aimed at getting younger people interested in horse racing.
They range from friendly, story-driven pieces designed to spark interest in the sport itself to spots announcing major races.
Many of these commercials feature footage of racehorses thundering down the track, which I think catches a lot of viewers’ eyes.
In this article, we’ll introduce all the JRA commercials that have aired so far, so be sure to check them out.
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JRA Commercial Compilation: Cool Japan Racing Association (JRA) TV Ads Featuring Racehorses (21–30)
JRA The WINNER ‘Japan Cup Horlicks’ Edition
This commercial looks back on races etched into the history of horse racing to build excitement for the upcoming Japan Cup.
The race it revisits is the 1989 Japan Cup won by Horlicks, portraying the moment the world changed: a world record set by an underdog and the first victory in the Japan Cup by a horse from the Southern Hemisphere.
The phrase “It doesn’t even take three minutes to change the world” conveys the intensity of competition, where history can be rewritten in an instant.
The background music also delivers a palpable sense of tension, with the powerful, resonant sound of the guitar leaving a strong impression.
JRA The WINNER: ‘Kikuka Sho – Mister C.B.’ Edition
It’s a commercial that revisits memorable moments from the Kikuka Sho to build excitement for the upcoming race.
It highlights Mr.
C.B., the winner of the 1983 Kikuka Sho, detailing exactly how he secured his victory.
By focusing on how he won through late-race acceleration on the uphill—a tactic considered taboo at the time—it conveys his talent and power strong enough to break conventional wisdom.
That triumphant narrative is further amplified by the background music’s resonant, powerful guitar.
The sound feels assertive yet somewhat cool, communicating a clear determination to seize victory.
Compilation of JRA commercials. Japan Racing Association commercials featuring cool racehorses (31–40)
JRA-VAN “Updated with the App” / “Updated with NEXT”Rina Kawaei
This commercial features Rina Kawaei introducing the appeal of JRA-VAN, which provides a variety of information useful for predicting horse races.
She appears to people who make casual guesses or are swayed by others’ opinions, advising them to use JRA-VAN instead.
With a bright expression, she straightforwardly conveys that race predictions should be updated with the times and that it’s better to rethink how you gather information.
The brass-infused background music is also memorable; as it gradually builds in power, it gives the impression of expressing a positive attitude.
JRA “Umajo Day 3” / “Umajo Day 4”Mitsuki Takahata, Tao Tsuchiya, Amagami Inter
It’s about Mitsuki Takahata and Tao Tsuchiya, who are enjoying horse racing as beginners, receiving advice from the experienced duo Amagami Inter.
The advice focuses mostly on feelings rather than being pushy, conveying a wish for them to enjoy horse racing casually and comfortably.
The song playing in this cheerful drama is Kaela Kimura’s “HOLIDAYS.” With its light sound and layered, buoyant vocals that even evoke playful sound effects, it gently conveys relaxation and fun.
JRA ‘Umajo Day 5’ VersionMitsuki Takahata, Tao Tsuchiya, Wakana Aoi, Yuya Yagira, Taishi Nakagawa
This commercial introduces the term “Umajo,” which refers to women who love horse racing, and showcases ways women uniquely enjoy the racetrack.
Mitsuki Takahata, Tao Tsuchiya, and Wakana Aoi are shown enjoying spots like the UMAJO SPOT as Umajo, while Yuya Yagira and Taishi Nakagawa express their frustration at not being able to join in.
The content conveys a desire for people from a wide range of backgrounds to enjoy the racetrack.
Highlighting the fun, lively atmosphere is Kaela Kimura’s song “HOLIDAYS.” Its upbeat sound and light, breezy vocals are striking and perfectly capture the cheerful vibe of a day off.
JRA Ryoma, profitable horse. “Thanks W Plus” version / Ryoma, instant horse. “Instant PAT” versionRyoma Takeuchi
This is a commercial introducing Thanks W Plus, which increases payout and UMACA point rates, and iPAT, which lets you buy betting tickets anywhere on your smartphone.
In the two commercials, Ryoma Takeuchi plays a fan enjoying horse racing.
You can tell from Takeuchi’s expressions just how much he’s looking forward to the races.
JRA ‘HERO IS COMING.’ Version 2021Masami Nagasawa, Ai Miura
Horse racing is full of drama, and each era brings horses whose achievements earn them the title of hero.
This commercial focuses on the many heroes who have left their mark on racing history, inviting us to reflect on the forms of greatness that have been cherished.
It highlights a variety of heroes—not only those who won, but also those who broke conventions, stood alone in noble solitude, or continued to be loved even in defeat.
The song that further underscores the power of these heroes is Namie Amuro’s “Hero.” Its message is about drawing strength from the hero within one’s own heart, and it also evokes the idea that there are many different ways to love.