JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
In recent JRA commercials, you often see ads aimed at getting younger people interested in horse racing.
They range from friendly, story-driven pieces designed to spark interest in the sport itself to spots announcing major races.
Many of these commercials feature footage of racehorses thundering down the track, which I think catches a lot of viewers’ eyes.
In this article, we’ll introduce all the JRA commercials that have aired so far, so be sure to check them out.
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JRA Commercial Compilation: Cool Japan Racing Association (JRA) TV Ads Featuring Racehorses (21–30)
JRA THE LEGEND: ‘Japanese Derby – Vodka’ Edition
A JRA commercial from the “THE LEGEND” series that introduces horses which have won GI races.
In the spot featuring Vodka—who, in the 2007 Japanese Derby, became the first filly in 64 years to capture the title—the music is by Kenichi Asai.
The rock-tinged melody is perfect for a filly that delivered a stunning performance, beating the colts, and it’s undeniably cool.
The exhilarating sense of speed makes you feel like you’re racing alongside her! The guitar in the first half bristles with fighting spirit, and after the narration announces the victory, the triumphant melody and vocals are electrifying.
JRA The WINNER ‘Oka Sho Mejiro Ramonu’ Edition
This commercial aims to heighten anticipation for the fast-approaching Oka Sho by showcasing the exploits of legendary racehorses.
It looks back at the 1986 Oka Sho won by Mejiro Ramonu, reflecting on her beautiful, crowd-pleasing run.
It also highlights how she went on to become the first filly in history to win the Triple Crown, powerfully narrating the beginning of that legend.
The background music features a striking guitar-driven track, whose strong tones evoke the accelerating speed charging toward victory.
JRA Hello, Special Times. “Summer Racing Guide” EditionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi
In this commercial, which depicts the friendly, easygoing vibe of four people who’ve become buddies enjoying horse racing together, Ai Miura brings out a travel booklet she made.
The booklet highlights summery must-sees that racetracks across Japan are proud of, and the story shows Ryoma Takeuchi—who only recently joined the group—being moved by their appeal.
It’s a warm, approachable commercial that clearly conveys the charms of horse racing to beginners.
JRA The WINNER: “Tenno Sho (Spring) – Rice Shower” Edition
This commercial looks back on classic showdowns from past Tenno Sho races and builds anticipation for what might happen in the upcoming Spring Tenno Sho.
It revisits the 1993 Spring Tenno Sho, where Rice Shower claimed victory, depicting in detail how he shed weight and defeated Mejiro McQueen.
Because he beat Mejiro McQueen, who was expected to win back-to-back titles, Rice Shower was even labeled a villain by some, yet the determination to pursue victory still comes through powerfully.
The darker visuals, reflecting his nickname “the jet-black stayer,” combined with a striking background track featuring powerful guitar, convey a distinctly cool impression.
JRA “Umajo no Hi 2” VersionMitsuki Takahata, Tao Tsuchiya, Tori Matsuzaka
This commercial portrays Mitsuki Takahata and Tao Tsuchiya enjoying a day at the racetrack, clearly conveying that it’s a place anyone can have fun.
As beginners, the two struggle with how to buy betting tickets, and their lighthearted back-and-forth—including a few misunderstandings—highlights the casual, enjoyable atmosphere even more.
Emphasizing that relaxed vibe is Kaela Kimura’s song “HOLIDAYS.” Its buoyant lyrics, which almost mimic sound effects, are memorable and effectively convey a positive mood.
JRA Hello, Special Times. ‘A Special Day’ VersionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi
This is a commercial introducing how important the Japan Derby, to be held in June 2025, is for everyone involved in horse racing.
It conveys the passion of the people who stake everything on this race and communicates the immense value of the Japan Derby.
The background music is “Mela!,” a familiar tune from JRA commercials.
Released in 2020, it’s one of Ryokuoushoku Shakai’s signature songs, and its positive lyrics set to an up-tempo arrangement are incredibly appealing.
JRA Hello, Special Times. “Everyone’s Kind of Fun” VersionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi
This commercial conveys that racetracks are packed with all kinds of attractions by showcasing different ways to enjoy them.
Masami Nagasawa and Ai Miura, as well as Kuranosuke Sasaki and Ryoma Takeuchi, each throw themselves into enjoying the food, the history of famous racehorses, and the excitement of the races.
The song that accentuates the cheerful, refreshing mood of the visuals is Ryokuoushoku Shakai’s “Mela!”.
The blend of the crisp band sound and the soaring vocals is striking, and it also conveys a powerful sense of charging toward one’s ideals.