JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
In recent JRA commercials, you often see ads aimed at getting younger people interested in horse racing.
They range from friendly, story-driven pieces designed to spark interest in the sport itself to spots announcing major races.
Many of these commercials feature footage of racehorses thundering down the track, which I think catches a lot of viewers’ eyes.
In this article, we’ll introduce all the JRA commercials that have aired so far, so be sure to check them out.
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JRA Commercial Compilation: Cool Japan Racing Association (JRA) TV Ads Featuring Racehorses (21–30)
JRA Hello, Special Times. “Summer Racing Guide” EditionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi
In this commercial, which depicts the friendly, easygoing vibe of four people who’ve become buddies enjoying horse racing together, Ai Miura brings out a travel booklet she made.
The booklet highlights summery must-sees that racetracks across Japan are proud of, and the story shows Ryoma Takeuchi—who only recently joined the group—being moved by their appeal.
It’s a warm, approachable commercial that clearly conveys the charms of horse racing to beginners.
JRA Hello, Special Times. ‘A Special Day’ VersionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi
This is a commercial introducing how important the Japan Derby, to be held in June 2025, is for everyone involved in horse racing.
It conveys the passion of the people who stake everything on this race and communicates the immense value of the Japan Derby.
The background music is “Mela!,” a familiar tune from JRA commercials.
Released in 2020, it’s one of Ryokuoushoku Shakai’s signature songs, and its positive lyrics set to an up-tempo arrangement are incredibly appealing.
JRA The WINNER: “Tenno Sho (Spring) – Rice Shower” Edition
This commercial looks back on classic showdowns from past Tenno Sho races and builds anticipation for what might happen in the upcoming Spring Tenno Sho.
It revisits the 1993 Spring Tenno Sho, where Rice Shower claimed victory, depicting in detail how he shed weight and defeated Mejiro McQueen.
Because he beat Mejiro McQueen, who was expected to win back-to-back titles, Rice Shower was even labeled a villain by some, yet the determination to pursue victory still comes through powerfully.
The darker visuals, reflecting his nickname “the jet-black stayer,” combined with a striking background track featuring powerful guitar, convey a distinctly cool impression.
JRA Arima Kinen Promotion “JOin us AR1MA” Version
JO1’s song is full of charm that makes listeners’ hearts dance! The lyrics are said to carry the message, “Forget the boring everyday routine and let’s have fun together!” Released on December 9, 2024, this track is also used as the CM song for the JRA Arima Kinen promotion.
With its pop, energetic sound, it’s a song that gives strength to people working hard every day.
Try listening to it when you’re hanging out with friends or when you’re feeling down.
JRA Hello, Special Times. “Everyone’s Kind of Fun” VersionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi
This commercial conveys that racetracks are packed with all kinds of attractions by showcasing different ways to enjoy them.
Masami Nagasawa and Ai Miura, as well as Kuranosuke Sasaki and Ryoma Takeuchi, each throw themselves into enjoying the food, the history of famous racehorses, and the excitement of the races.
The song that accentuates the cheerful, refreshing mood of the visuals is Ryokuoushoku Shakai’s “Mela!”.
The blend of the crisp band sound and the soaring vocals is striking, and it also conveys a powerful sense of charging toward one’s ideals.
JRA ‘HERO IS COMING.’ Version 2021Masami Nagasawa, Ai Miura
Horse racing is full of drama, and each era brings horses whose achievements earn them the title of hero.
This commercial focuses on the many heroes who have left their mark on racing history, inviting us to reflect on the forms of greatness that have been cherished.
It highlights a variety of heroes—not only those who won, but also those who broke conventions, stood alone in noble solitude, or continued to be loved even in defeat.
The song that further underscores the power of these heroes is Namie Amuro’s “Hero.” Its message is about drawing strength from the hero within one’s own heart, and it also evokes the idea that there are many different ways to love.
JRA The WINNER ‘Japan Cup Horlicks’ Edition
This commercial looks back on races etched into the history of horse racing to build excitement for the upcoming Japan Cup.
The race it revisits is the 1989 Japan Cup won by Horlicks, portraying the moment the world changed: a world record set by an underdog and the first victory in the Japan Cup by a horse from the Southern Hemisphere.
The phrase “It doesn’t even take three minutes to change the world” conveys the intensity of competition, where history can be rewritten in an instant.
The background music also delivers a palpable sense of tension, with the powerful, resonant sound of the guitar leaving a strong impression.