JRA commercial roundup. Cool commercials from the Japan Racing Association featuring racehorses.
In recent JRA commercials, you often see ads aimed at getting younger people interested in horse racing.
They range from friendly, story-driven pieces designed to spark interest in the sport itself to spots announcing major races.
Many of these commercials feature footage of racehorses thundering down the track, which I think catches a lot of viewers’ eyes.
In this article, we’ll introduce all the JRA commercials that have aired so far, so be sure to check them out.
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Compilation of JRA commercials. Japan Racing Association commercials featuring cool racehorses (31–40)
JRA Hello, Special Times. ‘Picnic’ EditionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi
In this commercial, horse-racing buddies Masami Nagasawa, Ai Miura, and Kuranosuke Sasaki plan a picnic at the racetrack and invite Ryoma Takeuchi to join them.
The scene where they spread out a picnic blanket at the track and everyone digs into Sasaki’s homemade katsu sandwiches looks so much fun—it’s enough to make you jealous! It really conveys a desire to refresh the image of horse racing and encourage people to enjoy it casually and make it more accessible.
The background music is “Mela!,” one of the signature songs by Ryokuoushoku Shakai.
It’s an upbeat, catchy track that delivers empowering lyrics to give you the courage to take a step forward—perfect for when you’re feeling down or want to boost your energy.
JRA-VAN ‘Excited Kinnikun: Paddock’ version / ‘Nakayama Kinnikun vs. Almond Eye: Workout’ versionNakayama Kinnikun
In the JRA-VAN commercials, which let you enjoy horse racing on your PC or smartphone, Nakayama Kinnikun appears as a racehorse.
In the “Overexcited Kinnikun: Paddock” version, he’s shown walking around the paddock, and in the “Nakayama Kinnikun vs.
Almond Eye: Final Workout” version, he dashes across the track and puts up a good fight against Almond Eye.
As always, commercials featuring Nakayama Kinnikun are full of humor and very entertaining.
JRA Hello, Special Times. “Beginning” VersionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi
This commercial, which began airing in 2025, features Ryoma Takeuchi joining Masami Nagasawa, Ai Miike, and Kuranosuke Sasaki—familiar faces from JRA’s ads.
During a break on set, Nagasawa passionately pitches the appeal of horse racing to Takeuchi.
He shows interest, but when she invites him to go watch together, he turns her down with a “Maybe another time,” prompting Nagasawa to shout, “You’re not coming?!” in a humorous scene.
It makes you curious about how the story will continue in future spots.
The CM song is Ryokuoushoku Shakai’s 2020 hit “Mela!” With its cast and BGM, the ad feels refreshingly new compared to 2024.
JRA HERO IS COMING. “At Last, the Spring GⅠ” EditionMasami Nagasawa, Ai Mikami, Kuranosuke Sasaki
This is a commercial that conveys the excitement of the spring G1 season kicking off, not only from the perspective of spectators but also by capturing and highlighting the feelings of those who are taking on the challenge.
The storyline has Kuranosuke Sasaki conveying to Masami Nagasawa and Ai Miura—who are getting pumped up as spectators—that the horses competing are fired up as well.
Spring G1 naturally draws attention to the Classics, and you can clearly sense the anticipation of what kind of heroes will emerge through the expressions of the cast.
Finally, the CM introduces the race that’s coming up right when the spot airs—the Oka Sho, which can be considered the opening of the Classics—tying back to the earlier content and effectively building excitement.
JRA-VAN data is easy. “What-If Song” versionDaichi Watanabe
Daichi Watanabe, who is active as the vocalist of Kuroki Chelsea and also as an actor, appears in—and also sings the jingle for—the JRA smartphone data analysis app JRA-VAN’s commercial, “What-If Song.” While the ad draws your eyes to Watanabe’s comical performance, his passionate singing is also a highlight.
The lyrics are like spoken lines—almost like a musical—turning the wish for data related to horses and horse racing into a song.
It’s an incredibly passionate number (lol).
JRA Commercial Compilation: Cool Japan Racing Association (JRA) ads featuring racehorses (41–50)
JRA Arima Kinen Promotion “JOin us AR1MA” Version
JO1’s song is full of charm that makes listeners’ hearts dance! The lyrics are said to carry the message, “Forget the boring everyday routine and let’s have fun together!” Released on December 9, 2024, this track is also used as the CM song for the JRA Arima Kinen promotion.
With its pop, energetic sound, it’s a song that gives strength to people working hard every day.
Try listening to it when you’re hanging out with friends or when you’re feeling down.