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[JAL] A collection of Japan Airlines commercials: ads introducing fun journeys in the sky

Speaking of Japan Airlines, it’s the flagship Japanese carrier fondly known by its abbreviation, JAL.

Whether for domestic or international flights, many people have likely flown on a JAL route at some point.

JAL’s commercials are known for their distinctive theme of recommending trips to various destinations.

Watching them, you can’t help but feel, “I want to go traveling!”—they’re that compelling.

In this article, we’ll introduce a comprehensive roundup of JAL commercials that have aired to date.

They feature a wide range of destinations in Japan and abroad, so please enjoy watching!

[JAL] A compilation of Japan Airlines commercials: CM introducing fun air travel (1–10)

JAL ’70th Anniversary of International Flights’ Commemorative Time Sale

70th Anniversary of International Flights Launch Time Sale

Airline flash sales are really tempting, aren’t they? It’s not uncommon to find international flights for just a few thousand yen.

JAL, which has supported Japan’s skies, is celebrating its 70th anniversary, and their tagline, “With you—for memories and for the future,” really hits home.

Be sure to find a great trip during a flash sale!

JAL ‘DREAM MILES PASS: A Chance to Take Flight Toward Every Dream’ EditionShohei Ohtani

[JAL] DREAM MILES PASS ~A chance to spread your wings toward every dream~ 30 seconds

Titled “A Chance for Every Dream to Take Flight,” this is a commercial announcing the DREAM MILES PASS, which supports people’s dreams.

It offers flight tickets totaling an astonishing 890,000 kilometers—the distance Shohei Ohtani has traveled so far.

The CM features a sleek compilation of Ohtani’s plays, and it’s the kind of spot that really stirs your heart when you watch it!

JAL “Premium Fly Campaign 2025”

JAL Premium Fly Campaign 2025

This commercial introduces JAL’s Premium Fly Campaign, conveying that you can fully enjoy Universal Studios Japan.

The joy of perks in the dynamic package and the lottery campaign inviting winners to a private park experience clearly comes through in the children’s expressions.

It’s also an important point that you can feel happiness from their faces as they enjoy the attractions.

[JAL] A collection of Japan Airlines commercials. Commercials introducing fun journeys in the sky (11–20)

Japan Airlines JAL “WONDER-FULL-COURSE HOKKAIDO with JAL” version

WONDER-FULL-COURSE HOKKAIDO with JAL (short ver.)

This commercial introducing JAL’s Hokkaido tours is packed with the region’s charms—vast nature, wine, saunas, a zoo, and even late-night parfaits.

It’s beautifully made, the kind of spot that makes you want to visit Hokkaido as you watch.

Combined with its stylish vibe, it’s a commercial that keeps you absorbed right to the end.

JAL “Notice of the JAL International Flights 70th Anniversary Honolulu Campaign and 70th Anniversary Commemorative Charter”

Notice of JAL International Flights 70th Anniversary Honolulu Campaign and 70th Anniversary Commemorative Charter

A commercial celebrating the 70th anniversary of JAL’s international flights.

The brief glimpse of the aircraft from the early days at the beginning really conveys a sense of history.

It makes you want to take another look at JAL’s Honolulu-bound campaigns and time sales, which have continued to carry peace of mind and smiles.

JAL International Flight A350-1000 “Find what you love.” version

JAL International A350-1000 — Find what you love.

This commercial showcases various services on JAL’s international flights and conveys the wish for passengers to enjoy a comfortable journey in the sky.

It highlights the fun of in-flight meals and entertainment, the relaxation offered by private suites, and initiatives to reduce CO2 emissions, clearly demonstrating an approach that attentively addresses the interests of diverse users.

With sweeping sky vistas and the smiles of the cast, the visuals emphasize positive feelings toward air travel.

JAL Domestic Class J Ekiben Journey: “Collaboration with the Feature Film ‘The Solitary Gourmet’”Yutaka Matsushige

Domestic Class J In-flight Bento Journey | Collaboration with “Theatrical Film: Solitary Gourmet” (60 seconds)

This is a collaboration commercial between JAL and the popular series “Solitary Gourmet,” starring Yutaka Matsushige.

Just like in the show, the ad unfolds through the monologue of Goro Inogashira, played by Matsushige, which leaves a strong impression.

The humorous twist—that he finds the seat so comfortable that he falls asleep and ends up not eating the in-flight bento he bought—makes it an amusing commercial.