Summary of UQ mobile commercials: ads featuring charmingly humorous direction
UQ mobile, which operates as a sub-brand of au, has been gaining recognition recently—you’ve probably seen their TV commercials and noticed their stores in shopping malls.
In this article, we’ll be introducing UQ mobile’s commercials.
From the ones featuring Gachapin and Mukku to the UQUEEN series, we’ve included many of the ads produced so far.
Many of them are humorous and entertaining, so take this opportunity to enjoy them again.
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UQ Mobile Commercial Collection: Commercials with Entertaining Direction (11–20)
UQ mobile ‘Encouragement’ Version
The commercial titled “Encouragement,” featuring Akane Hotta—active as a model and actress—along with Gachapin and Mukku.
The CM song accompanying Gachapin and Mukku’s cute dance is “Nijiiro,” a track Ayaka released in 2014.
Chosen as the theme song for the NHK morning drama Hanako to Anne, starring Yuriko Yoshitaka, it’s a heartwarming piece.
The lyrics suggest that the various events you encounter in the story called your life will color your world as vibrantly as a rainbow.
UQ mobile UQUEEN “New Room” VersionHikari Mitsushima, Ryuhei Matsuda
This commercial introduces various aspects of UQ through the interactions between UQUEEN, played by Hikari Mitsushima, and a butler played by Ryuhei Matsuda.
In this installment, titled “New Room,” the butler enters a new room where WiMAX + 5G is being installed.
The contrast between the simple setup—just plugging it into an outlet—and the grand celebration with everyone gathered conveys a sense of joy and fun.
UQ WiMAX “Why is MAX here?” VersionHikari Mitsushima, Ryuhei Matsuda, MAX
In the UQ WiMAX commercial, “Why Is MAX Here?”, MAX appears as a play on the name WiMAX.
He shows up as an acquaintance of UQUEEN, played by Hikari Mitsushima, and repeatedly strikes poses while shouting “WiMAX!” in sync with cues from Mitsushima and the butler, Ryuhei Matsuda.
While the spot invites plenty of witty retorts, its star-studded cast and glamorous world leave a strong impression.
UQ mobile UQUEEN “Prediction” VersionHikari Mitsushima, Ryuhei Matsuda
This commercial, which begins with Ryuhei Matsuda saying that Hikari Mitsushima’s character UQUEEN has great intuition, introduces that the iPhone 16e can be used with UQ mobile.
Before the iPhone 16e was announced, they chat about what the new iPhone might be like, and UQUEEN predicts its features out loud.
Later, when the new iPhone is introduced on TV, the presentation is exactly the same as what UQUEEN said.
It’s the kind of ad that makes you want to quip, “UQUEEN isn’t just sharp—does she have the ability to foresee the future?!”
UQ mobile “UQ is changing. From 20GB to 33GB” Edition
This commercial, where Gachapin and Mukku announce that “the price stays the same, but the data allowance increases from 20GB to 33GB,” is for UQ mobile’s pricing plan.
It has the vibe of a foreign company’s new product launch presentation, and the plan’s details come across clearly.
UQ mobile: The “Signal-Maxed with a Poker Face” version / the “All-In Bon-Bon” version
This commercial for UQ Mobile, a sub-brand of au, has been getting attention for its decidedly surreal direction.
Titled “People Who Don’t Show It on Their Faces,” the ad features a man delighted that he gets a solid signal even in a crowd and a woman thrilled about the generous data allowance.
The twist is that, although they’re overjoyed on the inside, none of it shows on their faces.
The effect is so surreal and amusing that many viewers find themselves watching it over and over.
Compilation of UQ mobile commercials: ads 21–30 featuring entertaining, creative direction
UQ mobile New Member Audition: “Great Cashback Festival” Edition
This is a promotional commercial for the Grand Cashback Festival, themed around UQmobile’s new member auditions.
This time, Onyokun—the character from Otoyoku Jikan, a music amusement park—makes an appearance and performs a song.
However, Gachapin interrupts midway and, in a high-handed manner, asks, “What does ‘a good deal’ mean to you?” The spot recreates the feel of a pressure-filled interview, resulting in a strikingly surreal atmosphere.