Summary of UQ mobile commercials: ads featuring charmingly humorous direction
UQ mobile, which operates as a sub-brand of au, has been gaining recognition recently—you’ve probably seen their TV commercials and noticed their stores in shopping malls.
In this article, we’ll be introducing UQ mobile’s commercials.
From the ones featuring Gachapin and Mukku to the UQUEEN series, we’ve included many of the ads produced so far.
Many of them are humorous and entertaining, so take this opportunity to enjoy them again.
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UQ Mobile Commercial Collection: Commercials with Entertaining Direction (11–20)
UQ mobile UQUEEN ‘Secret Inspection’ VersionHikari Mitsushima, Ryuhei Matsuda
It features UQUEEN, played by Hikari Mitsushima, secretly going out into town to listen to people’s smartphone-related concerns.
She overhears a parent and child talking, and when they can’t recall the name of a plan, she can’t help herself—she rips off her disguise and shouts out the name of the Parent-Child Support Discount, leading to a comical turn of events.
Including Ryuhei Matsuda desperately trying to cover for her, the whole piece conveys a humorous vibe.
UQ mobile UQUEEN ‘Duck Family’ versionHikari Mitsushima, Ryuhei Matsuda
This commercial shows UQUEEN seeing a duck family, which makes her think of UQ’s Parent Support Discount, and she conveys its appeal by imagining their dialogue.
The moment she starts talking about the discount is comedic, and the development where a butler gets caught up in it also adds to the humor.
The idea of animals speaking, along with the lightness of the imagined lines, suggests that it’s an easy, accessible service.
UQ mobile UQUEEN “Merchandise” VersionHikari Mitsushima, Ryuhei Matsuda
This commercial conveys what young people are looking for through interactions between UQUEEN, played by Hikari Mitsushima, and her butler, played by Ryuhei Matsuda.
It explores what’s needed in addition to a good-value plan.
When the butler says he has prepared merchandise, she points out that’s not it.
She asserts that what people really want is data (gigs), and the butler agrees.
The ad promotes that with UQ, you can use lots of data at a great value.
UQ mobile UQUEEN ‘Party’ VersionHikari Mitsushima, Ryuhei Matsuda
This commercial conveys that UQ’s services are well received, shown through a party attended by Ryuhei Matsuda in the role of a butler.
The words spoken by Hikari Mitsushima as UQUEEN are key, clearly expressing the desire for customers to be truly delighted.
The scene of her gazing out over the expansive city from a window also appeals to the wish for even more customers to be satisfied.
UQ mobile UQUEEN “The Predecessor Appears” VersionHikari Mitsushima, Ryuhei Matsuda, Shima Iwashita
A former UQUEEN appears before the current UQUEEN, and through their interaction, the commercial also conveys the appeal of the Parent-Child Support Discount.
The conversation between Hikari Mitsushima and Shima Iwashita carries a unique tension, yet the steady, similar tone of their dialogue clearly communicates that they are mother and daughter.
When Ryuhei Matsuda points out the words that slipped out, it adds a touch of comedy within the tension.
UQ mobile UQUEEN “Sound Effects” VersionHikari Mitsushima, Ryuhei Matsuda
This is a comical TV commercial that considers which sound effect would be best to highlight UQ’s great value.
In a setup where a butler layers sound effects over UQUEEN as she announces the prices, they try various patterns to find the perfect fit.
While it’s important to convey the appeal, the ad also playfully questions whether sound effects are even necessary in the first place, enhancing the comedic tone.
Compilation of UQ mobile commercials: ads 21–30 featuring entertaining, creative direction
UQ mobile UQUEEN “Plea” VersionHikari Mitsushima, Ryuhei Matsuda
This commercial firmly promotes UQ’s value-packed plans, including the intentions behind them.
The storyline has the UQUEEN, determined to make things more affordable for families too, while her butlers plead with her to reconsider.
Even so, her resolve to push forward comes through clearly.
The exchange conveys a user-centric mindset: that taking on a risky plan can ultimately lead to higher satisfaction.