Summary of UQ mobile commercials: ads featuring charmingly humorous direction
UQ mobile, which operates as a sub-brand of au, has been gaining recognition recently—you’ve probably seen their TV commercials and noticed their stores in shopping malls.
In this article, we’ll be introducing UQ mobile’s commercials.
From the ones featuring Gachapin and Mukku to the UQUEEN series, we’ve included many of the ads produced so far.
Many of them are humorous and entertaining, so take this opportunity to enjoy them again.
- UQ mobile’s commercial songs, including parody versions of classic hits!
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- [Y!mobile Commercials] Popular and Historical Commercials Summary [2026]
- [April 2026] Summary of the Latest Trending Commercial Songs
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- [Funny Commercials] Hilarious! Memorable Ads
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- [USJ] Compilation of Universal Studios Japan commercials
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
Compilation of UQ mobile commercials: ads 21–30 featuring entertaining, creative direction
UQ mobile UQUEEN “Family Image” VersionHikari Mitsushima, Ryuhei Matsuda
This commercial once again highlights UQ mobile’s support for families through the interaction between UQUEEN, played by Hikari Mitsushima, and her butler, played by Ryuhei Matsuda.
It follows a storyline where they brainstorm ways to address the lack of a “family” image associated with UQ, leading to UQUEEN’s sudden inspiration.
The visuals are comedic, featuring elements like the phrase “more aristocracy than family” and the idea of using a face-in-the-hole panel.
UQ mobile “Scene Transition” VersionMikako Tabe, Mei Nagano
In this commercial, Mikako Tabe and Mei Nagano explain UQ against a variety of backdrops, presenting its appeal in a refreshing way.
As the scenery changes, they describe the great value plans and ease of use, which makes the message feel positive.
Their smiles throughout also suggest a service packed with features that will satisfy users.
UQ Mobile commercial roundup: Ads 31–40 featuring charmingly funny direction
UQ mobile “Lots of Nagano-san” versionMei Nagano
This commercial features Mei Nagano introducing what UQ is like, lightly highlighting how easy it is to use.
Along with the affordability of the plans, it emphasizes strong connectivity and conveys the reassurance that it uses au’s network.
At the end, Gachapin and Mukku join in to help present it, and the cheerful vibe further reinforces the impression that UQ is appealing.
UQ mobile “So Many Fukada-san” VersionKyoko Fukada
This commercial features Kyoko Fukada empathizing with users who feel that low-cost smartphone plans seem hard to use, and from there she conveys the appeal of UQ.
It firmly dispels the image that the service is hard to connect and emphasizes the reassurance that it uses au’s network.
Another highlight is Gachapin and Mukku joining at the end, which helps the message feel even more positive.
UQ mobile UQUEEN “Debut” VersionHikari Mitsushima, Ryuhei Matsuda
Hikari Mitsushima and Ryuhei Matsuda appear in UQUEEN’s “Debut” commercial.
The grand piece playing in the CM is an original track made for it.
The classical waltz in 3/4 time perfectly matches the aura of UQUEEN—the queen played by Hikari Mitsushima who lives in a luxurious castle—and immediately captivates the listener.
It evokes the feeling of dancing through the castle featured in the ad.
In the latter half, a chorus joins in, adding operatic elements to enjoy.
It’s the kind of piece that feels too good to be confined to a commercial—like it could blossom into a film with this very cast.
UQ mobile’s Superstar Duo: “Scoop” / “In the Taxi” / “Autograph” / “That Matter” / “For Tomorrow’s Article” / “At a Certain TV Station” / “Secret Getaway”
This is a series that depicts the daily lives of Gachapin and Mukku as stars, while also highlighting the various appeals of UQ.
It unfolds like a weekly magazine article that segues into star anecdotes, layering the stars’ worries with introductions to UQ’s features and perks.
Although they are thoroughly disguised with sunglasses and masks, the comedic twist is that their figures give them away.
The pair’s confident narration is striking, and it’s amusing that the introductions of features and perks don’t quite come across clearly.
UQ WiMax “New Room” versionHikari Mitsushima, Ryuhei Matsuda
A popular, comical commercial featuring Hikari Mitsushima as the Queen and Ryuhei Matsuda as the butler.
The butler is given a room, gets connected to Wi-Fi, and the place turns into a party-like frenzy.
The punchline—him cleaning up the lively room all by himself—is delightfully satisfying.
Can’t wait for the next ad!