Summary of UQ mobile commercials: ads featuring charmingly humorous direction
UQ mobile, which operates as a sub-brand of au, has been gaining recognition recently—you’ve probably seen their TV commercials and noticed their stores in shopping malls.
In this article, we’ll be introducing UQ mobile’s commercials.
From the ones featuring Gachapin and Mukku to the UQUEEN series, we’ve included many of the ads produced so far.
Many of them are humorous and entertaining, so take this opportunity to enjoy them again.
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UQ mobile commercial roundup: Commercials (41–50) featuring entertaining, creatively staged performances
UQ mobile “When Work Is Over” version / “Days You Don’t Want to Connect” version / “People Who Watch and People Who Don’t” version


This series introduces UQ’s ease of use and convenient features through exchanges between Gachapin and Mukku, who use UQ mobile.
The storyline has Gachapin curtly brushing off Mukku’s attempts to chat, making the contrast between the cool Gachapin and the lonely-looking Mukku quite comical.
Like the Gachapin in this commercial—who separates work from private life and avoids doing anything he considers wasteful—the ad ultimately highlights that there are plans tailored to different usage styles.
While the content might make you feel a bit sorry for Mukku, it effectively underscores the differences in how people use services and how they value information.


