Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- [Y!mobile Commercials] Popular and Historical Commercials Summary [2026]
- [Samsung] A roundup of Galaxy commercials: cool ads that convey a sense of cutting-edge innovation
- Compilation of Android smartphone commercials: Pixel, Galaxy, Xperia, and more
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of Western songs used in mobile phone and smartphone commercials
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- Mobile phone commercial songs. CM songs for smartphones and mobile carriers.
- [February 2026] A comprehensive look at the latest commercials! A roundup of must-see ads
- A roundup of iPhone commercials. The stylish visuals and background music are captivating.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (21–30).
Sony Xperia 1 VI campaign video: “Sony’s technology, leading to unprecedented excitement.”
This commercial highlights the impressive camera performance of the Xperia 1 VI.
The street snapshots taken with the Xperia 1 VI are breathtakingly beautiful.
It also showcases the inclusion of an optical zoom lens despite being a smartphone, emphasizing the advantage of shooting at various focal lengths without sacrificing image quality.
If you love taking photos, you were likely captivated by the Xperia 1 VI after watching this commercial.
Shot on Apple iPhone 17 Pro: “Two Detectives – 8x Zoom”
This commercial promotes the excellence of the iPhone 17 Pro’s camera by conveying a distinctive, drama-like tension.
It particularly highlights the zoom feature that lets you get dramatically close to your subject, using footage that focuses on various places to create a sense of urgency.
Just when it seems like the mystery is nearing a resolution, the ad increasingly relies on zoom, emphasizing things that appear unrelated.
In the end, it turns out the zoom was foreshadowing danger—but the fact that it isn’t avoided makes it humorous.
Cell phone and smartphone commercials. A roundup of commercials for new models and carriers (31–40).
UQ mobile UQUEEN “Debut” VersionHikari Mitsushima, Ryuhei Matsuda
This commercial features Hikari Mitsushima appearing as UQUEEN, confidently announcing UQ’s plans and campaigns.
Ryuhei Matsuda, working at her side as a butler, is another highlight—through their comedic back-and-forth, the ad conveys the great value in a fun way.
In this debut-themed spot, they declare future prospects, building anticipation for what’s next for UQ.
It’s a commercial you’ll want to watch while noting the contrast between Mitsushima’s confident expressions and Matsuda’s bewilderment.
au “Let’s go together in the first year of Reiwa” (version)Shota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura, Nanao, Masaki Suda, Rina Kawaei, Takashi Sasano, Tomoya Maeno
This is a commercial from au’s “Santaro” series, featuring Shota Matsuda, Kenta Kiritani, and Gaku Hamada as protagonists from old folktales, which aired around the time the era name changed to Reiwa.
Other characters who have appeared so far also show up one after another, and their interactions with the Santaro trio create a cheerful and warm atmosphere.
The scenes of just the three of them are also striking—their wholehearted smiles when they’re together convey a strong sense of friendship.
The song that further elevates the fun mood depicted in the footage is GReeeeN’s “Issho ni Ikou” (“Let’s Go Together”).
With a light rhythm and layered vocals, the dazzling sound conveys a positive message.
au “Let’s go together in the first year of Reiwa” (version)Shota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura, Nanao, Masaki Suda, Rina Kawaei, Takashi Sasano, Tomoya Maeno
This is a commercial from au’s “Santaro” series, featuring Shota Matsuda, Kenta Kiritani, and Gaku Hamada as protagonists from old folktales, which aired around the time the era name changed to Reiwa.
Other characters who have appeared so far also show up one after another, and their interactions with the Santaro trio create a cheerful and warm atmosphere.
The scenes of just the three of them are also striking—their wholehearted smiles when they’re together convey a strong sense of friendship.
The song that further elevates the fun mood depicted in the footage is GReeeeN’s “Issho ni Ikou” (“Let’s Go Together”).
With a light rhythm and layered vocals, the dazzling sound conveys a positive message.
UQ mobile “Singing Students and Family” VersionKyoko Fukada, Mikako Tabe, Mei Nagano
This commercial powerfully conveys that UQ mobile’s UQ Student Discount is a service that benefits not only students but also their families.
It starts with students led by Kyoko Fukada, Mikako Tabe, and Mei Nagano seeming to be at odds with their families, but then shows a sense of unity that communicates how the service makes everyone happy.
In the footage, both sides sing an arrangement of Finger 5’s “Gakuen Tengoku.” The call-and-response at the beginning highlights the conflict, but the climactic section clearly expresses the fun.
Through the lightness of the sound, it gives an overall positive impression.
Y!mobile “Simple 3 Plans” / “Great Value with Large Data 3 L” / “Great Value with Large Data 3 M”
This commercial features the two members of Batterys appearing as Y!mobile staff, conveying its appeal through casual conversation.
The basic flow is Jike explaining things to Ace, and the way Ace doesn’t seem to fully grasp the explanation is played for comedy.
It also conveys that there are many subtle advantages—so many that Ace can’t immediately understand them—and that there are plans tailored to different ways of using the service.