Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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- NTT Group commercials. A collection of commercials for mobile phone and internet services.
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- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
Commercials for mobile phones and smartphones. A roundup of commercials for new models and carriers (21–30).
Y!mobile “18 Years Scroll” VersionNEW!Takeshi Tsuruno, sound
This commercial featuring Takeshi Tsuruno and his daughter Oto is so touching that it naturally brings tears to your eyes.
The ad is filled with photos and videos of Oto taken by Tsuruno, all shot on a smartphone, and through the depiction of her growing up, it highlights how irreplaceable smartphones are as something that’s always by our side.
The background music is a cover of the classic “BABY BABY” by GING NANG BOYZ, performed by Arata Manako.
The arrangement, which ebbs and flows in step with the ad’s progression, is so moving it might just make you cry.
SoftBank AI Mashaharu’s What’s This? “Smartphone Anything Support Vehicle” Edition / “AI Smart Livestock” Edition / “Physical AI” EditionNEW!
This is a series of commercials featuring SoftBank’s mascot character, AI Mashaharu.
They showcase various initiatives that SoftBank is undertaking.
In the “Smartphone Anything Support Vehicle” segment, it introduces a van that travels to different locations to hold smartphone classes for seniors.
The “AI Smart Livestock” and “Physical AI” segments present examples of SoftBank’s AI applications, raising expectations that AI will make our lives even more convenient in the future.
Cell phone and smartphone commercials. A roundup of commercials for new models and carriers (31–40).
HANA x Apple “Group Selfie with iPhone 17 Pro” EditionHANA
It features HANA’s members using the iPhone 17 Pro to film the dressing room and its surroundings, conveying their excitement for a new experience.
The focus is mainly on the members’ relaxed expressions, which naturally communicates how beautifully the iPhone 17 Pro can preserve fun memories and showcases its excellence.
Overall, it’s a video that clearly captures a positive atmosphere, with smiles standing out throughout.
SoftBank “Once you move, the scenery changes.” ChapterNEW!Ryuu (REAL AKIBA BOYZ)
This commercial conveys SoftBank’s stance that once you get moving, the view changes, portrayed through students who keep challenging themselves in the dance club.
It’s a story that captures youthful days gradually drawing closer to their dreams, and it also conveys the desire to support them through their daily challenges.
The song that further highlights the fresh yet powerful atmosphere depicted in the visuals is “Shine Out” by imase.
With its strikingly danceable beat and a structure that builds momentum toward the chorus, it evokes a positive, forward-looking attitude.
SoftBank “Once you move, the scenery changes.” ChapterNEW!Ryuu (REAL AKIBA BOYZ)
This commercial conveys SoftBank’s stance that once you get moving, the view changes, portrayed through students who keep challenging themselves in the dance club.
It’s a story that captures youthful days gradually drawing closer to their dreams, and it also conveys the desire to support them through their daily challenges.
The song that further highlights the fresh yet powerful atmosphere depicted in the visuals is “Shine Out” by imase.
With its strikingly danceable beat and a structure that builds momentum toward the chorus, it evokes a positive, forward-looking attitude.
Y!mobile “Y!mobile’s Netflix Set is a Great Deal!” VersionNEW!
This is a commercial introducing Y!mobile’s Netflix Set, conveying the happiness of being able to enjoy it at the same price as before.
While mixing in scenes from classic masterpieces available on Netflix, it cheerfully highlights the good points of the set.
It emphasizes that there are no additional charges, strongly appealing to viewers to consider it.
Samsung Galaxy S26 Ultra “Take control of your privacy, freely” / “Love more, be more honest.”NEW!Ryusei Yokohama
This commercial showcases the various features built into the Galaxy S26 Ultra through appearances by Ryusei Yokohama.
It clearly conveys just how capable the features are, such as displays that protect your privacy and functions that enhance immersion in entertainment.
The smiles while using each feature are also important, portraying a sense of friendliness that suggests these features contribute to a more fulfilling everyday life.