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Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.

Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.

In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.

In this article, we’ll showcase a wide range of commercials related to smartphones all at once!

Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.

Commercials for cell phones and smartphones. A roundup of commercials for new models and carriers (1–10)

au Value Link Plan “Husband and Wife’s Conversation” EditionNEW!Shota Matsuda, Kasumi Arimura, Kira Murayama

TVCM | au Value Link Plan “Husband and Wife’s Conversation” Edition

This is a heartwarming commercial depicting a conversation between the married couple Momotaro, played by Shota Matsuda, and Princess Kaguya, played by Kasumi Arimura.

Momotaro confides that something seems off with their daughter, Momohime, played by Kira Murayama.

She’s been plucking flower petals, staying up all night making sweets, and he even saw her putting on makeup…

Momotaro can’t figure out what these actions mean, while Princess Kaguya, who understands everything, breaks into a knowing smile.

Seeing the tender parental feelings of the two gives viewers a warm, fuzzy feeling as well.

At the end of the commercial, the U18 Value Plan for those under 18 is introduced, tying in with Momohime’s first love.

mineo Quiz Show: Spring mineo Discount / Packet Unlimited Plus / MyPita 30 GB PlanNEW!

This commercial showcases the many appeals of mineo through footage reminiscent of old quiz shows.

It clearly explains, via narration, how mineo offers a variety of plans tailored to users and makes smartphones easier to use.

It’s also fun to see what kind of wrong answers and reactions pop up, and the visuals and speaking style create a retro vibe, making for a comical piece.

au Value Link Plan “Husband and Wife’s Conversation” EditionNEW!Shota Matsuda, Kasumi Arimura, Kira Murayama

TVCM | au Value Link Plan “Husband and Wife’s Conversation” Edition

This is a heartwarming commercial depicting a conversation between the married couple Momotaro, played by Shota Matsuda, and Princess Kaguya, played by Kasumi Arimura.

Momotaro confides that something seems off with their daughter, Momohime, played by Kira Murayama.

She’s been plucking flower petals, staying up all night making sweets, and he even saw her putting on makeup…

Momotaro can’t figure out what these actions mean, while Princess Kaguya, who understands everything, breaks into a knowing smile.

Seeing the tender parental feelings of the two gives viewers a warm, fuzzy feeling as well.

At the end of the commercial, the U18 Value Plan for those under 18 is introduced, tying in with Momohime’s first love.

Mobile and smartphone commercials. A roundup of new models and carrier ads (11–20)

docomo MAX “It’s coming back!” versionNEW!BTS

docomo MAX “It’s Coming Back!” 30-second version

This commercial communicates that with Docomo MAX’s selectable benefits, you can choose Lemino, conveyed through BTS’s live performance footage, one of its content offerings.

By showing a digest of the concert and clearly conveying the excitement, it expresses the thrill of being able to enjoy a wide variety of content.

The song that firmly supports the excitement of the live footage is BTS’s “Lights.” While it’s dance music with a strongly resonant beat, it also has a sense of calm, evoking images of a powerful first step and an upbeat, positive mood.

docomo MAX “It’s coming back!” versionNEW!BTS

docomo MAX “It’s Coming Back!” 30-second version

This commercial communicates that with Docomo MAX’s selectable benefits, you can choose Lemino, conveyed through BTS’s live performance footage, one of its content offerings.

By showing a digest of the concert and clearly conveying the excitement, it expresses the thrill of being able to enjoy a wide variety of content.

The song that firmly supports the excitement of the live footage is BTS’s “Lights.” While it’s dance music with a strongly resonant beat, it also has a sense of calm, evoking images of a powerful first step and an upbeat, positive mood.

au Google Pixel New-Life Situations Theater: “Working Adult” Edition / “University Student” EditionNEW!FRUITS ZIPPER

This is an au commercial introducing the convenient features of Google Pixel.

Members of FRUITS ZIPPER appear, reenacting relatable scenes from the perspectives of a working professional and a university student.

It shows how they make practical use of the Pixel in those situations.

The commercial specifically highlights the appeal of the Pixel and features their song “Pipopapo,” released in August 2025.

With its cute, upbeat lyrics, it’s a track that lifts your spirits just by listening.

docomo Docomo mini “Mozart” versionNEW!

docomo mini “Mozart” 15-second version

This commercial is inspired by a painting of the Mozart family, depicting Mozart and his sister playing a piano duet, their father holding a violin, and a portrait of their mother hanging on the wall.

It introduces “Docomo mini,” which allows you to use a smartphone starting from 880 yen the following month by setting the specified payment method and choosing designated internet and electricity services.

The surreal and striking touch is that everyone in the Mozart household has a smartphone.

The background music is a parody of one of Mozart’s signature works, Piano Sonata No.

11 in A major, K.

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