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Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.

Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.

In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.

In this article, we’ll showcase a wide range of commercials related to smartphones all at once!

Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.

Commercials for cell phones and smartphones. A roundup of commercials for new models and carriers (1–10)

Rakuten Mobile Rakuten UN-LIMIT VI “Flames of Challenge” VersionNEW!Masahiro Tanaka

Masahiro Tanaka roars! Surprised by the sheer number of lights during the shoot!? “Rakuten UN LIMIT VI: Flame of Challenge” commercial video

This commercial emphasizes the powerful spirit of challenge embodied by Masahiro Tanaka and conveys that Rakuten Mobile is continuing to take on challenges in the same way.

The visuals focus on his powerful pitching, with flames rising and overlapping captions highlighting the appeal of Rakuten Mobile, which heightens expectations for its features.

The song that strongly amplifies the sense of power depicted in the footage is Queen’s “We Will Rock You.” Its striking, stomp-like sound leaves a strong impression, and the layered vocals evoke an image of moving forward with determination.

Rakuten Mobile x Samsung Galaxy S26: “The Latest Galaxy at a Great Deal” EditionNEW!

[Rakuten Mobile x Samsung Galaxy S26] The Latest Galaxy at a Great Deal - Version

This commercial, which plays on the idea of “getting ahead” while showcasing a man performing acrobatic moves that rotate his body in various ways, is visually stunning and captivating.

Mirroring the product’s hallmark of crisp, clear imagery, the use of slow motion is a wonderful touch.

At the end of the spot, it also introduces an easy trade-in program that lets you purchase the product conveniently.

Rakuten Mobile “Rakuten Mobile is a great deal for families!” versionNEW!

Rakuten Mobile is a great deal for families!

It’s a commercial that tells you family discounts save you money and make household finances easier, but because every family member speaks in this overpowering, tough-guy manner, you can’t help but laugh.

All the voices are dubbed by voice actor Yuki Kaji.

It’s also funny that they’re wearing clothes labeled with their roles, like Dad, Mam, and Ani.

Their faces as they spend the saved money on yakiniku are full of superiority and a sense of release, keeping you laughing right up to the very end.

It’s like listening to a conversation between members of an adventurer party!

Mobile and smartphone commercials. A roundup of new models and carrier ads (11–20)

Google Pixel 10a “New Arrival” VersionNEW!

Google Pixel 10a | New Arrival

In this commercial announcing the arrival of the Google Pixel 10a, the design of the Pixel 10a is showcased in sync with the music.

In particular, the sleek, minimalist look of the sides and back is frequently shown, and the striking color variations are also highlighted.

The song playing in this commercial is “So Cool” by lunaluxe.

It’s dance music characterized by a futuristic track that’s sure to captivate you with its unique world.

au PAY Smart Loan “Charge” VersionNEW!Kenjiro Tsuda, Kanon Narumi, Yu Yoshizawa

au PAY Smart Loan | “Top-Up” Version

A male person of interest being questioned in an interrogation room and a female detective conducting the interrogation… or so it seems, but their voices sound completely different, and they’re talking about au PAY Smart Loan.

In fact, another detective outside the interrogation room was secretly having fun dubbing over them! The culprit is Kenjiro Tsuda, a voice actor and actor.

His rich, velvety voice is simply swoon-worthy!

docomo Starlink Direct “Service Launch” VersionNEW!

Launch of docomo Starlink Direct service

By linking satellites and smartphones, it shows that communication is possible even in places that used to be prone to having no signal, such as along the coast or in the mountains.

The conceptual footage features majestic nature and people enjoying themselves, while the explanatory sections use a simple design of white icons and text on Docomo red.

It’s a simple yet warm commercial that makes you feel that better connectivity leads to a happier future.

DOCOMO d POINT CLUB SURVEY “CONTRIBUTIONS TO THE FUTURE SOCIETY” EDITIONNEW!Ai Tensho, Honami Sugawara, Katsunori Tanaka

d POINT CLUB Survey "Contributing to Society for the Future" Version 60 seconds

In a survey aimed at supporting drug discovery, Ai Tensho, dressed in a Docomo Red dress, offers a polite explanation.

The commercial also features Honami Sugawara and Katsunori Tanaka answering the survey.

Finally, a scene of a family chatting is shown, giving the impression that this survey will lead to a better future.