Smartphones have now become indispensable in our lives, and we’ve started seeing commercials related to them more and more often.
In addition to manufacturers and carriers producing ads for new models, not only the major carriers but also MVNOs are creating commercials to promote great-value plans and campaigns.
In this article, we’ll showcase a wide range of commercials related to smartphones all at once!
Some of them feature clever and entertaining concepts, while others draw attention for their cast or background music, so keep an eye out for those aspects as you watch.
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- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
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Commercials for cell phones and smartphones. A roundup of commercials for new models and carriers (1–10)
UQ mobile UQUEEN ‘Choir’ VersionHikari Mitsushima, Ryuhei Matsuda
This commercial introduces, with a unique vibe, how UQ mobile is a great deal not only for young people but also for their families.
It features Hikari Mitsushima as UQUEEN leading a choir, during which she and Ryuhei Matsuda, playing a butler, have a conversation about the savings.
The song performed by the choir—and whistled by Matsuda—is “Wakamonotachi” by The Broadside Four.
Evoking the path young people walk and the hope that lies ahead, the song conveys a positive outlook through its gentle yet grand atmosphere.
UQ mobile “Singing Students and Family” VersionKyoko Fukada, Mikako Tabe, Mei Nagano
This commercial powerfully conveys that UQ mobile’s UQ Student Discount is a service that benefits not only students but also their families.
It starts with students led by Kyoko Fukada, Mikako Tabe, and Mei Nagano seeming to be at odds with their families, but then shows a sense of unity that communicates how the service makes everyone happy.
In the footage, both sides sing an arrangement of Finger 5’s “Gakuen Tengoku.” The call-and-response at the beginning highlights the conflict, but the climactic section clearly expresses the fun.
Through the lightness of the sound, it gives an overall positive impression.
UQ mobile Moe Pink and Cool Blue: “Wouldn’t UQ be fine?” / “Just keep your eyes on UQ” / “If it were UQ, they wouldn’t make you say that” / “It’s for your sake” / “It’s okay to lean on me” / “Love Begins”
This memorable spot, staged like a scene from a romantic drama, is a commercial where Gachapin and Mukku introduce the value and convenience of UQ mobile.
While Gachapin fires off adorable lines, Mukku delivers suave, flirtatious ones.
Both emphasize that with UQ mobile, you can use a reliable network at a great price.
The striking direction really leaves a strong impression!
Apple “iPhone Air, Debut”
This is the introduction video for the first Air series iPhone, announced in September 2025 alongside the iPhone 17 lineup.
It highlights how the device remains about 6 millimeters thin while featuring the same A19 Pro chip as the iPhone 17 Pro.
In addition to its thinness and lightness, the video emphasizes increased durability, as well as high processing power and camera performance.
The background music is Lambent Rag by the UK-born artist Clark—an exquisitely beautiful track that showcases his strength in ambient and classical styles, with an almost mystical allure.
Apple “iPhone 17 Pro, Now Available”
This is the introduction video for the iPhone 17 Pro, unveiled in September 2025.
It highlights a unibody milled from a block of aluminum, emphasizing its light weight, durability, and strong thermal efficiency, along with improvements to the battery, camera, and chip performance.
It also showcases a cooling system designed to harness the capabilities of the new chip, making the device’s advancements crystal clear.
The piece with the striking piano melody that sets the tone for this sleek commercial is New Age Crisis by American musician Jean Dawson.
While the ad uses only the piano accompaniment, the original track features powerful vocals, drums, and choral elements that create a grand atmosphere.
au povo “Shall we start povo? Choose only what you use” versionNEW!
This commercial clearly promotes how, with povo, you can choose your monthly data allowance based on how much you use.
It opens with a bar graph comparing monthly smartphone bills, raising the question that the male protagonist’s phone bill might be too high.
Then it briefly explains povo’s pricing structure, emphasizing that you can pick only what you use, so you can save on your phone bill appropriately with a waste-free plan that fits you perfectly.
Paired with a parody song set to “The Bear Went Over the Mountain,” it’s a very friendly and easy-to-understand commercial.
au povo “Shall we start povo? Choose only what you use” versionNEW!
This commercial clearly promotes how, with povo, you can choose your monthly data allowance based on how much you use.
It opens with a bar graph comparing monthly smartphone bills, raising the question that the male protagonist’s phone bill might be too high.
Then it briefly explains povo’s pricing structure, emphasizing that you can pick only what you use, so you can save on your phone bill appropriately with a waste-free plan that fits you perfectly.
Paired with a parody song set to “The Bear Went Over the Mountain,” it’s a very friendly and easy-to-understand commercial.