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Collection of Docomo commercials. Ads announcing the latest models and great-value plans.

You often see commercials for Docomo, one of the major mobile carriers, when watching TV or online videos, right?

These ads cover a wide range of content: of course they introduce the latest devices and announce great rate plans and promotions, but they also feature initiatives like the Docomo Future Project that the company is working on.

In this article, we’ll present a roundup of Docomo’s commercials along with the video clips.

In addition to popular actors, another appeal of Docomo’s commercials is that idols and musical artists sometimes appear as well.

We’ll also introduce the cast and the background music, so be sure to check it out.

Docomo commercial roundup: announcement commercials for the latest models and great-value plans (21–30)

docomo Xperia XZ2 Compact “3D” VersionIori Kitazawa, Yuzuki Sato, Nozomi Patricia

Xperia XZ2 Compact '3D' CM

This is a commercial introducing the feature on the Xperia XZ2 that lets you create your own 3D, highlighting its evolution toward the future.

It brightly depicts how the everyday lives of Iori Kitazawa, Yuzuki Sato, and Nozomi Patricia become more fun by incorporating the 3D function.

The music playing over this futuristic imagery is “ZONE,” which is often used in the series’ commercials.

Its powerfully played sound and the grand development that feels like the scenery is gradually expanding evoke an image of walking positively toward the future.

docomo iPhone “Enjoy Unlimited” version / “Buy at a Great Price” versionSatomi Ishihara

Satomi Ishihara shrinks and jumps out of a smartphone!? NTT Docomo iPhone “Enjoy without limits” / “Buy at a great price” commercials

This commercial features a miniaturized Satomi Ishihara introducing the fact that you can get the latest iPhone with NTT Docomo and highlighting its various attractions.

Hiding inside a bag, she whispers a suggestion to upgrade, and her smiling delivery adds a touch of charm.

The way the person’s desire to upgrade grows without realizing she’s hiding there also gives the ad a comical feel.

docomo “The start of irumo” versionSatomi Ishihara

NTT docomo irumo CM "irumo begins" version 30 seconds

This commercial conveys the excitement of irumo, a new service that lets you choose plans that are better value than previous docomo offerings.

Set in a whimsical world where Satomi Ishihara moves around with a smartphone and icons, her smile directly communicates joy.

While it doesn’t go into detail about how it’s more economical, the video’s full-on fun makes you feel motivated to look into it yourself.

docomo Xperia A “One-touch Music” version / “Backlight Dance” version / “Picture Effect” versionYukiko Hijikata

This commercial highlights the music and video features among the many functions built into Xperia.

The sequence where the dance circle expands as people touch each other conveys how easily you can enjoy music, while the dance scenes with shifting backgrounds and effects express the many ways to enjoy video.

Layered over this uniquely comedic dance is an original track by Fumitake Igarashi, also known as Eager Rush.

With a sound that showcases a strong, resonant beat and voices layered like sound effects, the composition creates a distinctive world of its own.

docomo Lemino “NumberTV #21 Yuzuru Hanyu” EditionYuzuru Hanyu

[Preview] “Number TV” #21 Yuzuru Hanyu

This is a promotional video for “Number TV,” which airs on Lemino, a video streaming service provided by NTT Docomo.

“Number TV” is a documentary program featuring various athletes, and the episode being promoted this time features Yuzuru Hanyu.

The commercial includes excerpts from an interview with Hanyu, heightening anticipation for the full episode.

docomo >> 5G ‘docomo 5G: Let’s accelerate hope’ edition

Ken Sato | Japan’s hugely popular commercial | 1,000,000-times-viewed commercial | DOCOMO

It’s a high-energy piece that boldly proclaims, “I’m the star of my own story!” It’s a song by the popular mixture rock band King Gnu, released in 2018 as their first digital single.

The energetic sound, incorporating synth riffs, is seriously cool.

Its cutting-edge sound arrangement intertwines with the powerful message embedded in the lyrics, creating a one-of-a-kind world.

For example, it’s a great track to listen to before an important match, or any time you want to fire yourself up.

In the Crimson Sky

Mitsuki Takahata docomo New CM “In the Crimson Sky” Edition

The commercial song for NTT Docomo’s “iPhone X: Crimson Sky” ad.

Many people were captivated by this striking commercial in which actress Mitsuki Takahata passionately belts out X JAPAN’s “Kurenai” a cappella.

Viewers were astonished by her exceptional vocal ability, and it became a major topic of conversation.