RAG MusicCM
Lovely commercial jingle

Collection of Docomo commercials. Ads announcing the latest models and great-value plans.

You often see commercials for Docomo, one of the major mobile carriers, when watching TV or online videos, right?

These ads cover a wide range of content: of course they introduce the latest devices and announce great rate plans and promotions, but they also feature initiatives like the Docomo Future Project that the company is working on.

In this article, we’ll present a roundup of Docomo’s commercials along with the video clips.

In addition to popular actors, another appeal of Docomo’s commercials is that idols and musical artists sometimes appear as well.

We’ll also introduce the cast and the background music, so be sure to check it out.

Docomo commercial roundup: announcement commercials for the latest models and great-value plans (21–30)

DOCOMO ‘In the Crimson Sky’ VersionMitsuki Takahata

Mitsuki Takahata docomo New CM “In the Crimson Sky” Edition

Among the commercials Mitsuki Takahata has appeared in, this one was particularly talked about.

In it, she passionately belts out X JAPAN’s “Kurenai,” which surely surprised many people with its unexpected twist.

Her powerful singing may have overshadowed the product to the point that some don’t even remember what the ad was for, but it was actually a DOCOMO commercial for the iPhone X.

Takahata was singing to showcase the newly added Memoji feature.

It was a memorable ad that stuck with many viewers thanks to its humor and element of surprise.

Docomo Smart Senior Watching “Deki-suke” Edition

Docomo Smart Senior Watching “Deki-suke” Edition

This ad, which begins with a girl watching the boy she admires from the shade of a tree, is a commercial introducing Docomo’s Kids’ Phone Compact.

The admired boy is named Deki-suke Senpai, and as his name suggests, he’s perfect at sports, studies, and character! And what he’s wearing on his wrist is the Kids’ Phone Compact.

He briskly walks us through its features, making them very easy to understand and appealing.

It’s a superb commercial—memorable with its drama-like presentation and highly effective at conveying its selling points.

Docomo commercial roundup: announcement ads for the latest models and great-value plans (31–40)

docomo Xperia A4 “Compact” editionMari Manabe

CM SONY Xperia Z4 'Compact' Mari Manabe

This commercial highlights the compactness of the Xperia A4, conveying how easily it fits into everyday life through scenes from daily routines.

It mainly portrays Mari Manabe in her role as a housewife, showcasing the convenience of being able to hold the device even while doing other things precisely because it’s compact.

Another interesting point is how the relaxed, everyday visuals overlap with the tense song “Voices,” which has been used as the series’ CM song.

While the track doesn’t quite match the laid-back mood, it still effectively communicates Xperia’s technology and its steps toward the future.

docomo iPhone “Enjoy Unlimited” version / “Buy at a Great Price” versionSatomi Ishihara

Satomi Ishihara shrinks and jumps out of a smartphone!? NTT Docomo iPhone “Enjoy without limits” / “Buy at a great price” commercials

This commercial features a miniaturized Satomi Ishihara introducing the fact that you can get the latest iPhone with NTT Docomo and highlighting its various attractions.

Hiding inside a bag, she whispers a suggestion to upgrade, and her smiling delivery adds a touch of charm.

The way the person’s desire to upgrade grows without realizing she’s hiding there also gives the ad a comical feel.

docomo “The start of irumo” versionSatomi Ishihara

NTT docomo irumo CM "irumo begins" version 30 seconds

This commercial conveys the excitement of irumo, a new service that lets you choose plans that are better value than previous docomo offerings.

Set in a whimsical world where Satomi Ishihara moves around with a smartphone and icons, her smile directly communicates joy.

While it doesn’t go into detail about how it’s more economical, the video’s full-on fun makes you feel motivated to look into it yourself.

docomo Lemino “NumberTV #21 Yuzuru Hanyu” EditionYuzuru Hanyu

[Preview] “Number TV” #21 Yuzuru Hanyu

This is a promotional video for “Number TV,” which airs on Lemino, a video streaming service provided by NTT Docomo.

“Number TV” is a documentary program featuring various athletes, and the episode being promoted this time features Yuzuru Hanyu.

The commercial includes excerpts from an interview with Hanyu, heightening anticipation for the full episode.

In the Crimson Sky

Mitsuki Takahata docomo New CM “In the Crimson Sky” Edition

The commercial song for NTT Docomo’s “iPhone X: Crimson Sky” ad.

Many people were captivated by this striking commercial in which actress Mitsuki Takahata passionately belts out X JAPAN’s “Kurenai” a cappella.

Viewers were astonished by her exceptional vocal ability, and it became a major topic of conversation.