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Collection of Docomo commercials. Ads announcing the latest models and great-value plans.

You often see commercials for Docomo, one of the major mobile carriers, when watching TV or online videos, right?

These ads cover a wide range of content: of course they introduce the latest devices and announce great rate plans and promotions, but they also feature initiatives like the Docomo Future Project that the company is working on.

In this article, we’ll present a roundup of Docomo’s commercials along with the video clips.

In addition to popular actors, another appeal of Docomo’s commercials is that idols and musical artists sometimes appear as well.

We’ll also introduce the cast and the background music, so be sure to check it out.

Docomo commercial roundup: announcement commercials for the latest models and great-value plans (21–30)

home 5G ‘New Arrival’ Version

Audioforce, the music production studio that also created the song for the Nissan commercial featuring Takuya Kimura, produces numerous advertising works based out of Germany and Tokyo.

For the home 5G “New Arrival” spot, they likewise provided electric music that stokes anticipation for the new service.

The forceful sound approach, which presses in on you with intensity, is striking.

It really makes you feel like you’re seeing something new—something you’ve never seen before.

docomo Xperia X Performance “Hairdresser” versionYoshihiro Yamauchi

NTT Docomo XPERIA “Hairdresser Edition” TV commercial

This commercial closely follows Yoshihiro Yamauchi, who works as a hairstylist, and has him talk about what he finds appealing about Xperia.

By clearly showing both his work scenes and how he uses the Xperia, it conveys how well it fits into everyday life.

Because it’s a commercial that depicts the connection between everyday, unassuming moments and Xperia, a calm piece of music is used for the BGM.

The layering of digital sounds with a light, airy vocal gives the impression of highlighting a sense of brightness.

Docomo commercial roundup: announcement ads for the latest models and great-value plans (31–40)

docomo Xperia “Dual Dance” EditionCanDoo、Hiro

Xperia TV commercial “Dual Dance” 30-second version

This commercial expresses the movement of emotions through Xperia, starting from a powerful street dance performance.

The duo delivering the tightly synchronized dance is CanDoo and HiRo, and the way people around them start moving too conveys a sense of spreading fun.

The dance is set to an original song that clearly communicates strength.

Built on digital beats and light, agile rap, its breezy sense of speed perfectly matches the choreography.

docomo Xperia ‘sp-mode’ Version

Xperia SO-01B TV Commercial: sp-mode Version (30-second)

This commercial introduces the Xperia while also promoting that you can use a Docomo email address.

With a digital worldview that feels like diving into a sea of text, the overlap with Xperia evokes images of technological progress and unknown experiences.

The song that further emphasizes this distinctive atmosphere is “L.P.D.” by BRADBERRY ORCHESTRA.

A steady rhythm is laid down, and digital vocals layer over it to create a striking digital aesthetic.

docomo Xperia A4 “Compact” editionMari Manabe

CM SONY Xperia Z4 'Compact' Mari Manabe

This commercial highlights the compactness of the Xperia A4, conveying how easily it fits into everyday life through scenes from daily routines.

It mainly portrays Mari Manabe in her role as a housewife, showcasing the convenience of being able to hold the device even while doing other things precisely because it’s compact.

Another interesting point is how the relaxed, everyday visuals overlap with the tense song “Voices,” which has been used as the series’ CM song.

While the track doesn’t quite match the laid-back mood, it still effectively communicates Xperia’s technology and its steps toward the future.

docomo “ahamo increases to 30GB” version / “ahamo 20GB → 30GB” versionNana Mori, Fuju Kamio

“Ahamo is now 30GB” version, 15 seconds

This is a commercial announcing the increased data allowance for Docomo’s plan, ahamo.

The ad features Nana Mori and Fuju Kamio, who are familiar faces from previous ahamo commercials, highlighting that while the price remains the same, the data has been bumped up to 30GB.

Many viewers probably found themselves thinking “Totally!” when they heard the line, “Isn’t ahamo just the best choice already?” The background music is again YOASOBI’s ‘Sangenshoku,’ as in earlier commercials.

The song is based on the story ‘RGB,’ about childhood friends who reunite as adults, and its lyrics—about how even after time apart, a reunion can bring you back to how things were—are sure to resonate with many.

It’s an upbeat, easy-to-listen-to track.

docomo d Anime Store “Anime to Susume. Season 2”

d Anime Store CM 'Anime to Susume.' Season 2 Full ver.

This commercial, styled like an anime that portrays the coming-of-age story of three high school girls, is a spot for d Anime Store.

It shows each of the three absorbed in what they’re passionate about, and their sparkling expressions leave a strong impression.

The BGM is “Mirage” by Keina Suda.

Released in 2025, the song was written specifically for this commercial.

It’s a beautiful mid-tempo track that lets Keina Suda’s clear vocals resonate.