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Collection of Docomo commercials. Ads announcing the latest models and great-value plans.

You often see commercials for Docomo, one of the major mobile carriers, when watching TV or online videos, right?

These ads cover a wide range of content: of course they introduce the latest devices and announce great rate plans and promotions, but they also feature initiatives like the Docomo Future Project that the company is working on.

In this article, we’ll present a roundup of Docomo’s commercials along with the video clips.

In addition to popular actors, another appeal of Docomo’s commercials is that idols and musical artists sometimes appear as well.

We’ll also introduce the cast and the background music, so be sure to check it out.

Docomo commercial roundup: announcement commercials for the latest models and great-value plans (21–30)

Docomo Smart Senior Watching “Deki-suke” Edition

Docomo Smart Senior Watching “Deki-suke” Edition

This ad, which begins with a girl watching the boy she admires from the shade of a tree, is a commercial introducing Docomo’s Kids’ Phone Compact.

The admired boy is named Deki-suke Senpai, and as his name suggests, he’s perfect at sports, studies, and character! And what he’s wearing on his wrist is the Kids’ Phone Compact.

He briskly walks us through its features, making them very easy to understand and appealing.

It’s a superb commercial—memorable with its drama-like presentation and highly effective at conveying its selling points.

docomo ahamo with cosmosy “Dance” Version / “Selfie Vlog” Version

This is a commercial where the girl group cosmosy introduces ahamo, a pricing plan offered by Docomo.

The members transform from their usual look into colorful outfits and chat happily about how this plan has helped them.

Over the cheerful visuals plays cosmosy’s track “Baby Don’t Cry = Breaking The Love.” Its strong, pounding beat creates a cool vibe, and because the rhythm is so palpable, the vocals also feel danceable.

It’s also notable that the song incorporates classical phrases—an inventive touch that adds a sense of grandeur to its stylish sound.

Docomo commercial roundup: announcement ads for the latest models and great-value plans (31–40)

docomo iPhone “Enjoy Unlimited” version / “Buy at a Great Price” versionSatomi Ishihara

Satomi Ishihara shrinks and jumps out of a smartphone!? NTT Docomo iPhone “Enjoy without limits” / “Buy at a great price” commercials

This commercial features a miniaturized Satomi Ishihara introducing the fact that you can get the latest iPhone with NTT Docomo and highlighting its various attractions.

Hiding inside a bag, she whispers a suggestion to upgrade, and her smiling delivery adds a touch of charm.

The way the person’s desire to upgrade grows without realizing she’s hiding there also gives the ad a comical feel.

docomo “The start of irumo” versionSatomi Ishihara

NTT docomo irumo CM "irumo begins" version 30 seconds

This commercial conveys the excitement of irumo, a new service that lets you choose plans that are better value than previous docomo offerings.

Set in a whimsical world where Satomi Ishihara moves around with a smartphone and icons, her smile directly communicates joy.

While it doesn’t go into detail about how it’s more economical, the video’s full-on fun makes you feel motivated to look into it yourself.

docomo Lemino “NumberTV #21 Yuzuru Hanyu” EditionYuzuru Hanyu

[Preview] “Number TV” #21 Yuzuru Hanyu

This is a promotional video for “Number TV,” which airs on Lemino, a video streaming service provided by NTT Docomo.

“Number TV” is a documentary program featuring various athletes, and the episode being promoted this time features Yuzuru Hanyu.

The commercial includes excerpts from an interview with Hanyu, heightening anticipation for the full episode.

Docomo’s instant repair service “Sumaho-kun” commercial

Docomo’s Instant Repair Service “Smartphone-kun” Version – 15 seconds

This commercial, filmed from a smartphone’s point of view, introduces a service that lets you get your phone repaired quickly if it ever breaks.

Your data stays intact, and repairs can be done at a Docomo shop counter in as little as 60 minutes, making the robust support system very reassuring.

In the Crimson Sky

Mitsuki Takahata docomo New CM “In the Crimson Sky” Edition

The commercial song for NTT Docomo’s “iPhone X: Crimson Sky” ad.

Many people were captivated by this striking commercial in which actress Mitsuki Takahata passionately belts out X JAPAN’s “Kurenai” a cappella.

Viewers were astonished by her exceptional vocal ability, and it became a major topic of conversation.