Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
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SoftBank commercial roundup: The humorous ads, including the Shirato family, are the appeal (11–20)
SoftBank Smartphone Debut Project: “Promises for Your First Smartphone” (version)
The commercial for the smartphone debut project featuring NiziU, titled “The Promise of Your Smartphone Debut,” uses NiziU’s song “Chopstick.” Included on their 2021 album “U,” the track is based on the melody of “The Celebrated Chop Waltz,” composed by Euphemia Allen.
Just like the original piece, the more you listen, the more addictive the melody becomes—high impact and irresistibly catchy! It makes you want to sing and dance along.
The lyrics convey the feeling that, like a pair of chopsticks, everything is only truly fun when you’re together with someone special.
SoftBank Shirato Family Mystery Train: ‘Ryoma’s Interrogation’ Edition
Kenshi Yonezu’s “Lemon” was such a massive hit that it feels like there isn’t anyone who doesn’t know it.
It’s become one of his signature songs.
Released in 2018 as his eighth single, it was written as the theme song for the drama “Unnatural,” starring Satomi Ishihara, and quickly became a hot topic.
As a love song—and also as a song that brings to mind someone who is no longer here—its heartrending lyrics have moved many people and will continue to do so for years to come.
SoftBank Xiaomi 12T Pro “The Godly Charging Arrives” VersionRyo Yoshizawa, Hana Sugisaki
Rawhide, with its exuberant vocals and addictive refrain, is a song by American singer Frankie Laine that served as the theme for the TV Western Rawhide, which ran for 11 years from 1955 to 1966.
A parody version was used in the Xiaomi 12T Pro commercial “Kami Juuden Tōjō” featuring Ryo Yoshizawa and Hana Sugisaki, giving it a distinctly surreal vibe.
It might resonate with that feeling of wanting your phone to finish charging as soon as possible.
Just like the original, its powerful energy and rhythm are so fun that you’ll find yourself wanting to sing along.
SoftBank JUSTIN “Ninja Art: Tenfold Technique” Version
In the SoftBank commercial featuring popular Canadian musician Justin Bieber, his song “What Do You Mean?” is used.
Released both as an album track and as a single, the song gained popularity thanks to the commercial’s impact and its catchy lyrics.
It expresses a man’s true feelings toward a woman whose opinions change constantly and whose words don’t always match her true intentions—asking, “What do you mean?” and “What am I supposed to do?” It’s a song that many men can relate to on a deep level!
SoftBank PayPay points accumulate the most with SoftBank! “SPY Infiltration” editionHidetoshi Nishijima, Taiga Nakano, Aya Ueto, Kanako Higuchi, Dante Carver,
This piece is famous as the main theme of the 1963 French film “Any Number Can Win” (a.k.a.
“Mélodie en sous-sol”).
If you’re of a certain generation, you might also know it from the Honda Prelude.
SoftBank used it in their “SPY Infiltration” commercial featuring Hidetoshi Nishijima, Taiga Nakano, and others.
Disguised as delivery workers, they sneak in to uncover the secret behind the Shirato family’s happiness (with Aya Ueto and co.), but it’s totally obvious and hilariously comedic.
The melody builds as if the real action is just about to begin, perfectly matching the fun vibe of the commercial.
SoftBank SoftBank Hikari “Blue Sky Dance” Version
This is a commercial introducing SoftBank Hikari, an internet service with speeds of up to 10 Gbps.
Pikachu dances to the music alongside the familiar Father Dog, highlighting that you can use it for 0 yen for six months if you sign up now.
It’s amusing when the Father Dog boastfully says, “I’m cuter than Pikachu,” and Futenyan responds with the line “Zero empathy,” emphasizing the “zero.” It’s a memorable ad that’s both cute and gives you a little chuckle.
SoftBank commercial roundup: The humorous ads—like the Shirato Family—are the big draw (21–30)
SoftBank stock SoftBank Stock Senryu Contest: “Demon King” Edition / “Boy” Edition
This is a commercial aimed at conveying the appeal of SoftBank stock, introducing prize-winning entries from the SoftBank Stock Beginner Senryu Contest to spark interest among more people.
It highlights a senryu focused on PayPay points, emphasizing the everyday savings they bring.
By tying it to PayPay, which is easy to use in daily life, it also conveys the idea that investing in stocks can feel more accessible.
With Satoshi Hino reading the senryu with powerful delivery, the content also carries a somewhat comedic tone.
