Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- [PayPay Commercials] Popular and All-Time Commercials Summary [2026]
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
SoftBank commercial roundup: The humorous ads, including the Shirato family, are the appeal (11–20)
SoftBank JUSTIN “Ninja Art: Tenfold Technique” Version
In the SoftBank commercial featuring popular Canadian musician Justin Bieber, his song “What Do You Mean?” is used.
Released both as an album track and as a single, the song gained popularity thanks to the commercial’s impact and its catchy lyrics.
It expresses a man’s true feelings toward a woman whose opinions change constantly and whose words don’t always match her true intentions—asking, “What do you mean?” and “What am I supposed to do?” It’s a song that many men can relate to on a deep level!
If you’re a SoftBank user, you can rack up tons of points with the PayPay Card Gold! “Ten-Ten-Three” versionBiSH, Aya Ueto, Kanako Higuchi, Hidetoshi Nishijima, Masaki Hasegawa (Nishikigoi)
Broadcast from December 2022, this song “Yosaku” likely caught the attention of many listeners the moment they heard it.
It’s a track by the group BiSH, who captivate listeners with a style unbound by conventional ideas and high musicality.
The song was featured in the commercial for PayPay Card Gold, the “Ten Ten Three” version, which starred the familiar Shiroto family including Aya Ueto, as well as Hidetoshi Nishijima in a spy role.
Its distinctive atmosphere and addictive quality really draw you in.
It’s an arrangement of the classic hit by Saburo Kitajima, a giant in the enka world, and with the uniquely SoftBank-like vibe of the commercial, it sings about money-saving promotions related to PayPay Points.
SoftBank Smartphone Debut Project: “Promises for Your First Smartphone” (version)
The commercial for the smartphone debut project featuring NiziU, titled “The Promise of Your Smartphone Debut,” uses NiziU’s song “Chopstick.” Included on their 2021 album “U,” the track is based on the melody of “The Celebrated Chop Waltz,” composed by Euphemia Allen.
Just like the original piece, the more you listen, the more addictive the melody becomes—high impact and irresistibly catchy! It makes you want to sing and dance along.
The lyrics convey the feeling that, like a pair of chopsticks, everything is only truly fun when you’re together with someone special.
SoftBank Shirato Family Mystery Train: ‘Ryoma’s Interrogation’ Edition
Kenshi Yonezu’s “Lemon” was such a massive hit that it feels like there isn’t anyone who doesn’t know it.
It’s become one of his signature songs.
Released in 2018 as his eighth single, it was written as the theme song for the drama “Unnatural,” starring Satomi Ishihara, and quickly became a hot topic.
As a love song—and also as a song that brings to mind someone who is no longer here—its heartrending lyrics have moved many people and will continue to do so for years to come.
SoftBank Xiaomi 12T Pro “The Godly Charging Arrives” VersionRyo Yoshizawa, Hana Sugisaki
Rawhide, with its exuberant vocals and addictive refrain, is a song by American singer Frankie Laine that served as the theme for the TV Western Rawhide, which ran for 11 years from 1955 to 1966.
A parody version was used in the Xiaomi 12T Pro commercial “Kami Juuden Tōjō” featuring Ryo Yoshizawa and Hana Sugisaki, giving it a distinctly surreal vibe.
It might resonate with that feeling of wanting your phone to finish charging as soon as possible.
Just like the original, its powerful energy and rhythm are so fun that you’ll find yourself wanting to sing along.
SoftBank PayPay points accumulate the most with SoftBank! “SPY Infiltration” editionHidetoshi Nishijima, Taiga Nakano, Aya Ueto, Kanako Higuchi, Dante Carver,
This piece is famous as the main theme of the 1963 French film “Any Number Can Win” (a.k.a.
“Mélodie en sous-sol”).
If you’re of a certain generation, you might also know it from the Honda Prelude.
SoftBank used it in their “SPY Infiltration” commercial featuring Hidetoshi Nishijima, Taiga Nakano, and others.
Disguised as delivery workers, they sneak in to uncover the secret behind the Shirato family’s happiness (with Aya Ueto and co.), but it’s totally obvious and hilariously comedic.
The melody builds as if the real action is just about to begin, perfectly matching the fun vibe of the commercial.
SoftBank commercial roundup: The humorous ads—like the Shirato Family—are the big draw (21–30)
SoftBank Google Pixel “Closed Eyes” / “Group Photo of Seven”Naniwa Danshi
In this SoftBank commercial featuring Naniwa Danshi, the camera features of Google Pixel are introduced.
In the “Closed Eyes” version, it shows how AI editing can change expressions in photos where someone ended up with their eyes closed.
In the “Group Photo of Seven” version, it highlights how you can still create a clean group photo when there’s no one to take the picture by taking turns shooting and then compositing the images.
Both spots showcase handy features while sprinkling in humorous touches, so be sure to watch them closely.
The BGM uses their 2025 release “Hirahira × Tokimeki,” whose lyrics invite you on a thrilling adventure and build a sense of excitement.
