Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- [PayPay Commercials] Popular and All-Time Commercials Summary [2026]
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
SoftBank commercial roundup: Charming, humorous ads like the Shirato Family (61–70)
SoftBank Music Project “Smartphone Boat” Version
Studying on a smartphone—people who aren’t familiar with it might indeed be surprised.
This is SoftBank’s commercial “Smartphone Boat.” The CM song is sung by the legendary enka singer Sayuri Ishikawa.
As the title suggests, it’s an original song themed around smartphones.
The official music video has also been released, so if you’re curious about the full version, please check it out.
SoftBank Air: “No Installation Needed” Edition
This is SoftBank Air’s “No Installation Needed” commercial featuring Aya Ueto, Koji Matoba, and the comedy duo Uji Koji.
In the Wi-Fi ad, Ueto emphasizes that no installation is required, and each time she says it, the various “Koji” characters get dropped or blown away and disappear.
It’s a very comedic and amusing ad, but the commercial song is the opera aria “Nessun Dorma,” which creates a solemn atmosphere, and that contrast makes it even funnier.
