Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
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- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
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SoftBank commercial roundup: The humorous appeal of spots like the Shirato Family (31–40)
SoftBank “SoftBank Hikari” Shirato Family “Pinball” Version 30 seconds
“He Was A Dandy, She Was A Belle From Dimples” is used in a fun commercial where the Shiroto family becomes pinball targets, and the service is introduced through the voices that play when the ball hits them.
The singer is Shirley Temple, who would later become a Hollywood actress.
From the very beginning, a cheerful harmonica melody plays, and Shirley’s delightfully buoyant singing makes it the kind of song that makes you want to go hiking or for a stroll!
SoftBank PANTONE
It was used in a commercial featuring Cameron Diaz.
It’s a hit song by the Irish sister group The Nolans.
The original title is “I’m in the Mood for Dancing.” It once reached number one on Japan’s Oricon chart, and it’s a familiar tune to many Japanese people, having been featured in numerous commercials.
SoftBank “Wild Dad” Version
In the SoftBank commercial, comedian Sugichan rides his motorcycle in a wild way, only to be overtaken by the even wilder-looking Shiroto family father on a bicycle.
Adding an extra layer of wildness to the ad’s vibe is Deep Purple’s “Smoke On The Water,” from their 1972 album Machine Head.
The memorable guitar melody heard in the commercial is a classic riff that countless guitarists have played.
Words like “wild” and “cool” couldn’t be more fitting!
SoftBank Mobile Prepaid Mobile “Brothers Without Cell Phones” Edition
Megumi Asaoka’s “My Boyfriend’s Left-Handed” was released in 1973 and is widely known as one of her signature songs.
With its cute lyrics expressing affection for a left-handed boyfriend, it became such a hit that it helped overcome the prejudice against left-handedness at the time.
The light band sound combined with her cheerful vocals clearly conveys a positive image.
Because of its bright atmosphere, it also works well as a commercial jingle and has been used widely, from fun, upbeat spots to more comical ones.
SoftBank “You don’t have to debut” Version
When spring comes and life in a new environment begins, we sometimes tense up thinking, “I’ll do my best as a new me!” That kind of overreaching is often called an ‘XX debut,’ like a high school debut or a college debut.
In this SoftBank commercial, a warm message—‘you don’t have to make that kind of debut’—is conveyed through an original song.
The vocals for this BGM are by Jack Sugimori from the rock band THIS IS JAPAN.
His passionate, powerful voice is truly captivating.
SoftBank commercial roundup: Charming humorous ads like the Shirato Family (41–50)
SoftBank Continues to Tackle the SDGs — Toward a Sustainable Society: “Coexisting with AI” Edition / “Educational Disparities & Environmental Issues” EditionMasaharu Fukuyama
Here is a commercial where Masaharu Fukuyama explains that SoftBank is not just a mobile phone company, but one that continually takes on various social issues.
It really shows how broadly they are working toward achieving the SDGs.
Don’t you think the song of his used in the ad also carries the meaning that the entire Earth is like one family?
SoftBank Asks a Girl: “Shop” Version / “Procedures” Version / “Points” VersionAya Ueto, Yuno Nagao
This commercial features a girl asking how SoftBank’s PayToku is such a good deal, with Aya Ueto answering.
The questions posed include where it can be used, what procedures are required, and how many points you can earn, and the answers explain that it’s easy to use and offers great value.
The girl’s reactions when she hears this are also a highlight—she shows her joy with such an over-the-top response that her father can’t help but chime in with a playful retort.