Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
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- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
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- [PayPay Commercials] Popular and All-Time Commercials Summary [2026]
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
SoftBank commercial roundup: The humorous appeal of spots like the Shirato Family (31–40)
SoftBank iPhone XR ‘Battery Life – Up Late’ Version
This is a commercial for the iPhone XR, released in 2018, highlighting its excellent battery performance.
It shows a man watching a soccer match on his iPhone who dozes off in the middle of the game.
The humorous twist—very characteristic of overseas companies—is that the man runs out of energy before the iPhone does, which leaves a strong impression!
SoftBank “Giga Monster” Shirato Family “Godzilla Live Commentary” Version 30 Seconds
It’s a masterpiece by Akira Ifukube that has been used consistently as Godzilla’s theme from the first film in 1954 all the way to the latest installments.
If you’re Japanese, you’ve almost certainly heard this melody at least once.
The way the arrangement skillfully employs irregular time signatures to enhance Godzilla’s eeriness—while still making the shifting rhythms feel completely natural—really makes you think, “as expected of the master!” I’d venture that it’s one of the pieces that had a major influence on musicians in what later came to be called progressive rock.
I’ll admit, I’m actually one of those people myself!
SoftBank Shirato Family Mystery Train: The Interrogation of Rei KikukawaRei Kikukawa, Masato Sakai
This is a SoftBank commercial that incorporates a parody of the Hazuki Loupe ads.
It’s one entry in the “Shirato Family Mystery Train” series, where Rei Kikukawa is questioned by a detective played by Masato Sakai.
In it, Kikukawa steps on a smartphone left on a chair and lets out a little “Eek!”, and she recreates elements from her Hazuki Loupe appearances, saying lines like “Lovely” and “I love it.” It’s a playful CM that shows the fun spirit of both SoftBank and Hazuki Loupe!
SoftBank “The Appeal of Perplexity” Edition
This commercial introduces the appeal of Perplexity while also highlighting that SoftBank users can use Perplexity Pro at a discount.
It clearly conveys that the results are highly reliable, it can provide answers tailored to your preferences, and it’s an AI that stays by your side.
It also shows that SoftBank users can use it for free for six months, which strongly communicates the desire for people to give it a try first.
SoftBank “5G Teaser” VersionRui Hachimura, Ryoma Takeuchi, Hana Sugisaki, Suzu Hirose, Kei Tanaka, Ryo Yoshizawa
This commercial portrays the launch of 5G service in Japan and the arrival of a new era through tense, impactful visuals.
It features many figures such as Rui Hachimura, Ryoma Takeuchi, Hana Sugisaki, Suzu Hirose, Kei Tanaka, and Ryo Yoshizawa, depicting each of them forging the future in their respective fields.
By showing scenes that feel slightly removed from everyday life in each setting, it also conveys a sense of technological progress.
SoftBank commercial roundup: Charming humorous ads like the Shirato Family (41–50)
SoftBank Asks a Girl: “Shop” Version / “Procedures” Version / “Points” VersionAya Ueto, Yuno Nagao
This commercial features a girl asking how SoftBank’s PayToku is such a good deal, with Aya Ueto answering.
The questions posed include where it can be used, what procedures are required, and how many points you can earn, and the answers explain that it’s easy to use and offers great value.
The girl’s reactions when she hears this are also a highlight—she shows her joy with such an over-the-top response that her father can’t help but chime in with a playful retort.
SoftBank Shirato Family ‘Walking While Looking Up’ Version
The setting is New York.
This is the SoftBank’s popular Shirato Family commercial series, “I Look Up as I Walk.” The song is a cover of Kyu Sakamoto’s signature piece, ‘Ue o Muite Arukou.’ The original was released in 1961.
It became a hit not only in Japan but overseas as well, making it known to people around the world.
Incidentally, its title in the UK is ‘SUKIYAKI.’ Why is that?
