When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- [PayPay Commercials] Popular and All-Time Commercials Summary [2026]
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
SoftBank commercial roundup: charming humorous ads like the Shirato Family (1–10)
SoftBank “5G Virtual Mass Chorus” EditionNEW!storm
This commercial portrays SoftBank’s commitment to supporting human connections and trust in its network, as seen through a massive virtual chorus made possible by 5G.
As the members of Arashi conduct, countless voices join together, powerfully conveying the potential of technology and hope for the future.
The song performed within this chorus, delivering a bright message, is Arashi’s “Love so sweet.” It’s a track that sings of love with an upbeat sound and a lively rhythm, expressing a positive outlook throughout.
SoftBank AI Mashaharu’s What’s This? “Smartphone Anything Support Vehicle” Edition / “AI Smart Livestock” Edition / “Physical AI” EditionNEW!
This is a series of commercials featuring SoftBank’s mascot character, AI Mashaharu.
They showcase various initiatives that SoftBank is undertaking.
In the “Smartphone Anything Support Vehicle” segment, it introduces a van that travels to different locations to hold smartphone classes for seniors.
The “AI Smart Livestock” and “Physical AI” segments present examples of SoftBank’s AI applications, raising expectations that AI will make our lives even more convenient in the future.
SoftBank: ‘Dad Becomes a Dancer’ EditionNEW!THE JET BOY BANGERZ
This commercial conveys SoftBank’s ethos—that if you get moving, the scenery will change—through the figure of the father, who is also the mascot character.
In an unexpected twist, the father joins THE JET BOY BANGERZ’s dance, stylishly communicating the importance of taking on challenges with a touch of humor.
The track used to match the dance is “Dance of the Reed Flutes” from The Nutcracker, well known as a SoftBank CM song.
Although it’s a light piece that highlights the sound of flutes, when layered with the dance beat it comes across with a powerful rhythm.
SoftBank “Once you move, the scenery changes.” ChapterNEW!Ryuu (REAL AKIBA BOYZ)
This commercial conveys SoftBank’s stance that once you get moving, the view changes, portrayed through students who keep challenging themselves in the dance club.
It’s a story that captures youthful days gradually drawing closer to their dreams, and it also conveys the desire to support them through their daily challenges.
The song that further highlights the fresh yet powerful atmosphere depicted in the visuals is “Shine Out” by imase.
With its strikingly danceable beat and a structure that builds momentum toward the chorus, it evokes a positive, forward-looking attitude.
SoftBank OPPO Reno10 Pro 5G Divine Charging “Don’t Rush Me” VersionMaika Sasaki (=LOVE), Hitomi Suzuki (≠ME)
This is a SoftBank commercial introducing a “god-tier fast-charging” smartphone that charges faster than ever.
The ad features Maika Sasaki from the idol group =LOVE and Hitomi Suzuki from ≠ME.
Just before heading out, Suzuki realizes her phone has no battery, but the spot highlights the charging speed by showing it fully charge while she dances.
The background music is the Vocaloid track “Seikai-chan and Kafu-chan’s Errand Rhapsody,” produced by Minami no Minami, which pairs perfectly with the visuals and concept.
The song has a brisk, bustling tempo and an adorably charming vibe.
SoftBank “In the Crowd” version / “In the Taxi” version / “Horizontal Lock” version / “Nightography Video” versionHokuto Matsumura
The “In the Crowd” and “In the Taxi” spots introduce how choosing SoftBank is a great deal when using the Galaxy S26 Ultra.
Meanwhile, the “Horizon Lock” and “Nightography Video” spots highlight the camera and display’s exceptional capabilities.
In both sets of commercials, the copy is sung with a distinctive rhythm—“Galaxy is a great deal with SoftBank”—creating an addictive hook that sticks in your head after just one listen.
SoftBank Google Pixel “Group Photo of Seven” / “Closed Eyes”Naniwa Danshi
This is a commercial that promotes Google Pixel features—also available from SoftBank—through interactions among members of Naniwa Danshi.
It mainly highlights the camera functions, showing how AI makes it easy to edit and composite photos, letting you preserve memories in a fun way, all conveyed with some playful banter.
The song that further accentuates the bright, joyful atmosphere depicted in the footage is Naniwa Danshi’s “Hirahira × Tokimeki.” Its light, buoyant sound expresses a rising excitement, and the layered vocals evoke a positive, forward-looking attitude.