When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- [PayPay Commercials] Popular and All-Time Commercials Summary [2026]
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
SoftBank commercial roundup: charming humorous ads like the Shirato Family (1–10)
SoftBank “A Mother’s True Feelings” VersionNEW!
This commercial portrays the love behind a mother’s nagging and conveys SoftBank’s commitment to supporting people as they debut with a smartphone.
It emphasizes warmth by showing how strictness can feel like care when rooted in love, layering that sentiment with visuals.
The song that further enhances the gentle, tender atmosphere is “Aiuta,” sung by Sato Moka.
The key points are the clear, translucent vocals paired with the soft sound, which add a refreshing yet emotionally moving feel.
SoftBank Google Pixel “Closed Eyes” / “Group Photo of Seven”NEW!Naniwa Danshi
In this SoftBank commercial featuring Naniwa Danshi, the camera features of Google Pixel are introduced.
In the “Closed Eyes” version, it shows how AI editing can change expressions in photos where someone ended up with their eyes closed.
In the “Group Photo of Seven” version, it highlights how you can still create a clean group photo when there’s no one to take the picture by taking turns shooting and then compositing the images.
Both spots showcase handy features while sprinkling in humorous touches, so be sure to watch them closely.
The BGM uses their 2025 release “Hirahira × Tokimeki,” whose lyrics invite you on a thrilling adventure and build a sense of excitement.
SoftBank Smartphone Debut Year 1: “President” EditionChonmage Kozō
This commercial depicts the Chonmage Kozō members asking for smartphones, promoting SoftBank’s support for making a smartphone debut.
The members not only voice their own desire for a phone but also play the roles of parents, expressing concerns about smartphones from each perspective.
Addressing those concerns, SoftBank emphasizes that its offers benefit not only kids but also parents, letting everyone use smartphones comfortably.
The video has a fun vibe and even features the attention-grabbing phrase “It’s minced meat!” (Hikiniku desu).
Answering SoftBank’s social challenges: “Next-Generation AI Data Center” editionMasaharu Fukuyama
As Masaharu Fukuyama murmurs, “AI can do anything,” AI Mashaharu tells him there’s a concern that, at this rate, data processing won’t be able to keep up.
In response, it introduces SoftBank’s ongoing construction of an AI data center in Japan.
The message powerfully highlights this as an initiative to accelerate the expanding use of AI.
The background music features “Let’s Become a Family,” a familiar tune from this commercial series.
Released in 2011, the song is also well-loved as a wedding staple.
SoftBank ‘First-Year Smartphone Debut’ × GTO Revival: ‘Smartphone Debut Lesson’ VersionTakashi Sorimachi
Takashi Sorimachi has appeared in SoftBank’s “Smartphone Debut Discount” commercials before, but this time he appears as Eikichi Onizuka from the drama GTO Revival.
In a classroom, he stands before the students and explains the great-value pricing plan.
Playing in the background is POISON, released as a collaboration between BLUE ENCOUNT and Sorimachi.
The song is known as the theme for the original GTO and was newly produced as the theme for GTO Revival.
Be sure to check out this new version, arranged into a modern guitar rock style that sets it apart from the original.
SoftBank Xiaomi 14T Pro “Kami Juuden Girl 2” CommercialTeresa Ikeda, Houshou Marine
In this second commercial in the “Kami Jūden Girl” series, Eisa Ikeda and VTuber Marine Houshou make appearances.
It opens with Ikeda forgetting to charge her smartphone; when she plugs in the charging cable, the CM shifts into an animated world.
The story shows Kami Jūden Girl and Marine Houshou bustling about in the animation, and by the time Ikeda finishes getting ready in the real world, her phone is fully charged.
Beyond the fun, slapstick-style presentation, the ad leaves a strong impression with how quickly the phone finishes charging.
SoftBank Security Pack Plus: “Detects and protects against spam messages” / “Detects and protects against nuisance calls” / “Detects and protects against scam sites”
This is a commercial introducing Security Pack Plus, one of SoftBank’s optional services.
There are three versions of the commercial, each highlighting features that detect spam emails, nuisance calls, and scam websites.
The background music is Mozart’s Turkish March.
As one of Mozart’s most famous works, many people have likely heard its phrases before.