Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
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- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
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SoftBank commercial roundup: charming humorous ads like the Shirato Family (1–10)
SoftBank “Netflix is a great deal right now” versionSuzu Hirose
This is a commercial that tells viewers that with eligible SoftBank plans, you can enjoy Netflix for three months at no extra charge.
The content of the campaign is conveyed through a conversation between Suzu Hirose and her father, and there’s a scene where she responds to her father’s questions using lines from shows available on Netflix.
I found it cleverly done and couldn’t help but be impressed.
SoftBank “A Mother’s True Feelings” Version
This commercial portrays the love behind a mother’s nagging and conveys SoftBank’s commitment to supporting people as they debut with a smartphone.
It emphasizes warmth by showing how strictness can feel like care when rooted in love, layering that sentiment with visuals.
The song that further enhances the gentle, tender atmosphere is “Aiuta,” sung by Sato Moka.
The key points are the clear, translucent vocals paired with the soft sound, which add a refreshing yet emotionally moving feel.
SoftBank ‘First-Year Smartphone Debut’ × GTO Revival: ‘Smartphone Debut Lesson’ VersionTakashi Sorimachi
Takashi Sorimachi has appeared in SoftBank’s “Smartphone Debut Discount” commercials before, but this time he appears as Eikichi Onizuka from the drama GTO Revival.
In a classroom, he stands before the students and explains the great-value pricing plan.
Playing in the background is POISON, released as a collaboration between BLUE ENCOUNT and Sorimachi.
The song is known as the theme for the original GTO and was newly produced as the theme for GTO Revival.
Be sure to check out this new version, arranged into a modern guitar rock style that sets it apart from the original.
SoftBank commercial roundup: The humorous ads, including the Shirato family, are the appeal (11–20)
SoftBank Xiaomi 14T Pro “Kami Juuden Girl 2” CommercialTeresa Ikeda, Houshou Marine
In this second commercial in the “Kami Jūden Girl” series, Eisa Ikeda and VTuber Marine Houshou make appearances.
It opens with Ikeda forgetting to charge her smartphone; when she plugs in the charging cable, the CM shifts into an animated world.
The story shows Kami Jūden Girl and Marine Houshou bustling about in the animation, and by the time Ikeda finishes getting ready in the real world, her phone is fully charged.
Beyond the fun, slapstick-style presentation, the ad leaves a strong impression with how quickly the phone finishes charging.
SoftBank Security Pack Plus: “Detects and protects against spam messages” / “Detects and protects against nuisance calls” / “Detects and protects against scam sites”
This is a commercial introducing Security Pack Plus, one of SoftBank’s optional services.
There are three versions of the commercial, each highlighting features that detect spam emails, nuisance calls, and scam websites.
The background music is Mozart’s Turkish March.
As one of Mozart’s most famous works, many people have likely heard its phrases before.
SoftBank: Answering Social Issues “For the Future” / “AI Smart Coach (Basketball)”
This commercial showcases various SoftBank initiatives that aim to solve social issues through technology.
In addition to featuring Masaharu Fukuyama, it uses an original arrangement of his signature song “Let’s Become a Family” as the background music.
In the “For the Future” version, you can also see footage from Fukuyama’s live performance in Nagasaki, so please enjoy it.
SoftBank “Kami Juuden Girl” (Godly Charging Girl) – TV spotTeresa Ikeda
This commercial uses fast-paced animation to illustrate the charging speed of SoftBank’s God Jūden series.
It depicts the image character, the God Jūden Girl, defeating enemies, and the switches to live-action further enhance the dynamism and impact.
The scenes that feel like they’re from a familiar game and the choice of enemy characters add a comedic touch in various places.
The frantic sound of “Toccata” playing in the background also strongly underscores the sense of charging speed.