Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
When it comes to commercials from SoftBank, one of the major mobile carriers, the Shirato family series featuring the white dog father leaves a strong impression, doesn’t it?
Not only are there many delightfully surreal touches that make them entertaining, but the father dog also has a lot of fans.
Recently, the PayPay campaign announcement commercials have also been fun and memorable.
In this article, we’ll showcase all the SoftBank commercials produced to date.
Enjoy as you watch, paying attention to the stories and direction.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- [PayPay Commercials] Popular and All-Time Commercials Summary [2026]
- A roundup of Cybozu commercials: ads with compelling direction, ranging from moving to humorous.
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A collection of Suntory BOSS commercials. The humorous direction is part of the appeal.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
SoftBank commercial roundup: charming humorous ads like the Shirato Family (1–10)
SoftBank OPPO Reno10 Pro 5G Divine Charging “Don’t Rush Me” VersionMaika Sasaki (=LOVE), Hitomi Suzuki (≠ME)
This is a SoftBank commercial introducing a “god-tier fast-charging” smartphone that charges faster than ever.
The ad features Maika Sasaki from the idol group =LOVE and Hitomi Suzuki from ≠ME.
Just before heading out, Suzuki realizes her phone has no battery, but the spot highlights the charging speed by showing it fully charge while she dances.
The background music is the Vocaloid track “Seikai-chan and Kafu-chan’s Errand Rhapsody,” produced by Minami no Minami, which pairs perfectly with the visuals and concept.
The song has a brisk, bustling tempo and an adorably charming vibe.
SoftBank: Answering Social Issues “For the Future” / “AI Smart Coach (Basketball)”
This commercial showcases various SoftBank initiatives that aim to solve social issues through technology.
In addition to featuring Masaharu Fukuyama, it uses an original arrangement of his signature song “Let’s Become a Family” as the background music.
In the “For the Future” version, you can also see footage from Fukuyama’s live performance in Nagasaki, so please enjoy it.
SoftBank “Kami Juuden Girl” (Godly Charging Girl) – TV spotTeresa Ikeda
This commercial uses fast-paced animation to illustrate the charging speed of SoftBank’s God Jūden series.
It depicts the image character, the God Jūden Girl, defeating enemies, and the switches to live-action further enhance the dynamism and impact.
The scenes that feel like they’re from a familiar game and the choice of enemy characters add a comedic touch in various places.
The frantic sound of “Toccata” playing in the background also strongly underscores the sense of charging speed.
SoftBank commercial roundup: The humorous ads, including the Shirato family, are the appeal (11–20)
SoftBank “Maybe We’re Being Filmed” Musical
Have you ever felt like someone might be pointing their smartphone camera at you on a train or in a café? This commercial urges people to be mindful of how they hold their phones so as not to give others the wrong impression.
Titled “Maybe They’re Filming Me: The Musical,” the ad portrays a man on a train who worries that someone standing across from him might be filming him with their phone.
The musical-style presentation, in which the smartphone suddenly starts singing, leaves a strong impression after just one viewing!
SoftBank AI Mashaharu’s “What’s This?” Series: “Smartphone Scam Countermeasures,” “People Flow Data ~Disaster Prevention~,” and “HELPO ~Healthcare~”
This is a series that introduces SoftBank’s initiatives to solve various social issues through the questions of AI Mashaharu.
It portrays efforts to make daily life more comfortable, such as measures against smartphone scams, mobility data that helps with disaster preparedness, and apps that enable online medical consultations.
You can really sense how helpful these initiatives are from the way they bring smiles to people’s faces.
SoftBank: ‘The goal is above yourself’ Version
The video focuses on a woman who has been involved with basketball since she was little, portraying the effort she has steadily built up.
As she keeps working hard, the number of shots she takes increases, expressing the idea that her efforts will eventually lead to results.
The song that further emphasizes the powerful scenes of perseverance depicted in the video is Aqua Timez’s “Ketsui no Asa ni.” Its band sound, carried by a gentle rhythm, is striking and conveys both strength and tenderness.
If you’re a SoftBank user, you can rack up tons of points with the PayPay Card Gold! “Ten-Ten-Three” versionBiSH, Aya Ueto, Kanako Higuchi, Hidetoshi Nishijima, Masaki Hasegawa (Nishikigoi)
Broadcast from December 2022, this song “Yosaku” likely caught the attention of many listeners the moment they heard it.
It’s a track by the group BiSH, who captivate listeners with a style unbound by conventional ideas and high musicality.
The song was featured in the commercial for PayPay Card Gold, the “Ten Ten Three” version, which starred the familiar Shiroto family including Aya Ueto, as well as Hidetoshi Nishijima in a spy role.
Its distinctive atmosphere and addictive quality really draw you in.
It’s an arrangement of the classic hit by Saburo Kitajima, a giant in the enka world, and with the uniquely SoftBank-like vibe of the commercial, it sings about money-saving promotions related to PayPay Points.
