A commercial featuring Tsuyoshi Kusanagi. Its charm lies in humor and approachability.
Tsuyoshi Kusanagi, who was once a member of SMAP, has been active in Japan’s entertainment industry for many years.
Not only during the SMAP era, but even after the group disbanded, you still see him frequently in commercials.
In the commercials he appears in, you can see both his gentle, approachable side and a humorous, over-the-top, funny side.
In this article, we’ll showcase a wide selection of commercials featuring Tsuyoshi Kusanagi.
We’ve gathered a variety of ads, so please take your time and enjoy watching them.
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A commercial featuring Tsuyoshi Kusanagi. Its charm lies in humor and approachability (1–10)
Loto 7 “Carryover” Version
A Lotto 7 commercial featuring the three members of “Atarashii Chizu.” It’s a popular ad where the trio matches various words and people’s names to numbers, and this time the three appear as band members! The lyrics, sung using words converted into numbers, are an over-the-top string of compliments from a girl named Carrie to Tsuyoshi Kusanagi.
The dynamic is funny: the two on either side chiming in with quips while Kusanagi remains deadpan.
Suntory “Let’s Become a Wonderful Past 2024”Goro Inagaki, Tsuyoshi Kusanagi, Shingo Katori
“The future is made by the present—the moment that will one day be called the past.” This commercial conveys that message while introducing initiatives undertaken by Suntory.
The call to do what we can now so that we can pass on a wonderful future to children has surely resonated with many people.
Kids Socks (Children’s Socks) VersionTsuyoshi Kusanagi
When it comes to Ariel commercials, many people probably think of Tsuyoshi Kusanagi, right? He gives off a gentle dad vibe, and the series had a warm, feel-good atmosphere.
In this Ariel Plus commercial, titled “Kids’ Socks,” it shows that even clothes and socks covered in mud from kids playing can come out clean.
But as always, it’s Kusanagi’s presence and his soothing narration that really draw you in.
It’s the kind of commercial that makes you feel at ease just by watching it.
Commercials featuring Tsuyoshi Kusanagi. The charm lies in their humor and approachability (11–20)
Daio Paper Elleair, Attento: “Let’s welcome a good morning together.”Tsuyoshi Kusanagi
In the Elleair incontinence pad commercial, Tsuyoshi Kusanagi appears playing two roles: the caregiver and the person receiving care.
It says that with Elleair’s incontinence pads, both can be happy because they can sleep with peace of mind, suggesting that the product can help ease the physical burden on caregivers and the emotional burden on those receiving care.
Suntory Corporate Ad: “Let’s Become a Wonderful Past — Children’s Day 2023”Goro Inagaki, Tsuyoshi Kusanagi, Shingo Katori (Narrator: Tsuyoshi Kusanagi)
This commercial, featuring many energetic children at play, is themed around what we can do for the children’s future.
The narration is by Tsuyoshi Kusanagi of Atarashii Chizu, and childhood photos of all three—Goro Inagaki, Shingo Katori, and Kusanagi—also appear.
Daio Paper, Elleair: “For everyday life, after all, choose something good.” (Campaign)Tsuyoshi Kusanagi
For things we touch every day, it’s better if they feel good to the touch, isn’t it? That’s the message conveyed by Daio Paper’s Elleair commercial, “For everyday life, after all, choose something good.” I also hope you’ll pay attention to Tsuyoshi Kusanagi’s warm narration.
The “Three Promises” ChapterTsuyoshi Kusanagi
This is the “Three Promises” commercial for Ariel laundry detergent, for which Tsuyoshi Kusanagi served as the image character.
The ad aired in 2009 and became popular for showcasing Kusanagi’s image as a good husband.
In the commercial, Kusanagi arrives at a hotel looking tired, pulling a suitcase—apparently on a business trip.
When he opens the suitcase, inside is his usual pure white T-shirt.
The ad conveys how comforting and calming it feels to put on a familiar T-shirt, even in an unfamiliar place.