Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials: Charming, serialized ads that feel familiar (71–80)
Rakuten Mobile “So Takei Challenges a Giant ○○” VersionSo Takei
In the Rakuten Mobile commercial featuring So Takei, titled “So Takei Takes on a Giant ___,” the ad opens with a cool scene of Takei tackling a rock-climbing challenge.
The sweeping background music gives it the feel of an adventure film, and just when it seems like he’s finally reached the summit…
the rock face continues even higher, leading to a humorous letdown.
It’s then revealed that this rock wall is actually a graph representing Rakuten Mobile’s 4G population coverage, which boasts an astonishing 99.9%.
It’s a brilliantly crafted commercial that uses an unexpected approach to highlight the vastness of its service area.
Google Pixel 9 Pro: Taishi Oda ‘Long-Lasting Battery’ / ‘Circle to Search’
This is a Google Pixel promotional commercial featuring wheelchair tennis player Taiki Oda.
It highlights AI-powered battery management for longer life and the convenience of Circle to Search for easily finding clothing and shoes you like.
The ad not only showcases the usefulness of Google Pixel, but also gives a glimpse of Oda outside of his matches.
Google Pixel 9 Pro “Came up with characters with Gemini” / “Got through a pinch with Gemini”Chocolate Planet
This commercial shows people using the Google Pixel 9 Pro to talk with Gemini, the AI.
The comedy duo Chocolate Planet appears in it.
In the “Came up with characters with Gemini” version, they consult Gemini about characters to use in their skits, and in the “Got out of a pinch with Gemini” version, they ask it to come up with a funny excuse for being late.
The conversation flows with the timing and content of a real human-to-human chat, making you feel like it could truly take on the role of a capable assistant.
Summary of au commercials: charming, serialized ads that feel familiar (81–90)
UQ mobile UQ New Member Audition “No.1 in Feeling Connected” / “Great Deals for Parents and Kids”
In the commercials themed around auditions for new CM members—“Experience the No.1 Connectivity” and “Great Deals for Parents and Kids”—Gachapin and Mukku serve as judges, depicting the process of auditioning characters who will newly appear in the ads.
Interspersed throughout are appeals highlighting UQ mobile’s ease of connection and great value, resulting in content that once again conveys the appeal of UQ mobile.
UQ mobile: The “Signal-Maxed with a Poker Face” version / the “All-In Bon-Bon” version
This commercial for UQ Mobile, a sub-brand of au, has been getting attention for its decidedly surreal direction.
Titled “People Who Don’t Show It on Their Faces,” the ad features a man delighted that he gets a solid signal even in a crowd and a woman thrilled about the generous data allowance.
The twist is that, although they’re overjoyed on the inside, none of it shows on their faces.
The effect is so surreal and amusing that many viewers find themselves watching it over and over.
docomo ahamo “Even if you’re scared, move forward” versionBE:FIRST
It’s a stylish video featuring the members of BE:FIRST that could be mistaken for a music video of the song.
With the theme “move forward even if you’re scared,” it portrays each member believing in themselves and pressing on, even when the path ahead is unclear.
The track that heightens the mood of the commercial is BE:FIRST’s “Blissful.” Its rhythm-forward, lighter sound is striking, bringing the vocals into sharper focus.
Because you can clearly hear each individual voice and their harmonies, the song also conveys the bond among the members.
docomo “Falling in Love with Points” VersionMinami Hamabe, Lochi
This is a drama-style NTT Docomo commercial featuring Minami Hamabe and the comedy duo Lotti.
Kokado is the type who saves points, while Nakaoka is the type who spends them, and it’s amusing to see Minami Hamabe’s heart waver between these two opposites.
The BGM is TRF’s “BOY MEETS GIRL,” one of their signature songs released in 1994.