Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Compilation of au commercials: charming, serialized ads that feel familiar (1–10)
Rakuten Mobile x Samsung Galaxy S26: “The Latest Galaxy at a Great Deal” Edition
This commercial, which plays on the idea of “getting ahead” while showcasing a man performing acrobatic moves that rotate his body in various ways, is visually stunning and captivating.
Mirroring the product’s hallmark of crisp, clear imagery, the use of slow motion is a wonderful touch.
At the end of the spot, it also introduces an easy trade-in program that lets you purchase the product conveniently.
Samsung Galaxy S26 Ultra Encircle Search “Find Your Favorite Style” VersionNEW!
This commercial introduces the search features built into the Galaxy S26 Ultra and highlights how they can be useful in everyday life.
The feature showcased here is the circle-to-search function, illustrating the ease of quickly looking up and obtaining things that catch your eye.
It also conveys a message about effortlessly researching and acquiring fashion items you’re interested in, and using that to enrich your daily life.
Y!mobile “Gigabyte Boost with PayPay” Version/NEW!
This commercial conveys that using PayPay with Y!mobile is a great deal and makes everyday life even more fulfilling.
It introduces a plan where your data increases based on how many times you pay with PayPay, letting you enjoy your smartphone even more.
The sequence where the character repeatedly says “PayPay” is also memorable, clearly showing how much you need to use it.
au commercial roundup: The charm lies in the friendly, serialized ads (11–20)
Y!mobile “Operation: Use Up All the Gigs 2”NEW!Tetsuro Degawa, Eiko Koike, Mana Ashida
This commercial highlights how Y!mobile lets you use your data more affordably, conveyed through the lively exchanges between Tetsurō Degawa, Eiko Koike, and Mana Ashida.
It portrays a family trying to use up their data, then pivots to introduce an appealing plan where any unused data rolls over to the next month.
From their reactions to the plan and the smiles they show at the end, it also comes across as a plan that supports everyday enjoyment.
SoftBank Shirato Family: “Dad Becomes a Satellite” EditionNEW!Aya Ueto, Yuno Nagao, Kanako Higuchi
This is a commercial that highlights how Starlink works even in situations with poor reception, like mountain climbing, emphasizing that you can receive messages anywhere.
The Shirato family’s father appears as a satellite, creating a fun world where he supports the signal, showcasing Starlink’s excellence.
As long as you can see the sky, you can get a connection—conveying both the possibilities of the future and a sense of reassurance.
Y!mobile “Galaxy Railroad” VersionNEW!Tetsuro Degawa, Eiko Koike, Mana Ashida
This commercial promotes Y!mobile’s Starlink through a unique worldview of a family enjoying a journey on the Galactic Railroad.
It conveys the reassurance of Starlink—if you can see the sky, you can connect—and the excellence of Y!mobile for offering it at a great value, through the lively conversation of Tetsuro Degawa, Eiko Koike, and Mana Ashida.
The song that further enhances the positive atmosphere depicted in the visuals is Godiego’s “The Galaxy Express 999.” It’s a memorable track with a sound that evokes a forward-looking attitude focused on the “railway” aspect, combined with bright, uplifting vocals.
Y!mobile Y!mobile Consultation Room: “Great deals while keeping your smartphone as is” / “Great deals with massive data” / “Great deals with fast, reliable connections” / “Simple three plans” / “Starlink included in the price”NEW!
This commercial presents concerns about smartphones and questions about Y!mobile, aiming to resolve various anxieties.
It follows a flow of correcting existing perceptions while also conveying that there are cost-effective plans tailored to users.
With the image character responding in a relaxed manner, the content also conveys that the service feels easy and approachable to use.