Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Compilation of au commercials: charming, serialized ads that feel familiar (1–10)
Santaro Series: “au 5G in Your Hands — Support Across Time”
A mixed-gender four-piece band, SEKAI NO OWARI, who steadfastly pursue a unique musical identity through their meticulous worldbuilding and performance.
This song was featured in au’s 2020 commercial “au 5G in Your Hands — Support Across Time,” creating a CM that evoked the future by fusing a majestic, spacious sound with the visuals and message.
Centered on vocalist Fukase’s instantly recognizable voice and the transparent tones of the piano, the track conveys a profound sense of breadth and expansiveness.
au Cheering Discount Santaro Series ‘Cheering Exercise’ Version
In addition to the familiar trio of Shota Matsuda, Gaku Hamada, and Kenta Kiritani, fitness instructor Marina Takewaki appears in the AU Ouen-wari commercial “Cheer Exercise.” This CM uses an instrumental version of the song “Let Us Clap Our Hands, Okay.” In Japan, the song is known as “Te wo Tatakimashou” and is famous as a children’s hand-play song.
Many of you probably remember clapping your hands or stomping your feet to it.
In the commercial, the track is arranged in a trance style to perfectly suit exercise music, matching the story of the ad.
au BLUE CHALLENGE ‘Full-Power Aida’ Version
KDDI’s commercial, “Zenryoku Aida” (Full-Power Aida), supports Japan’s national soccer team.
When it comes to soccer, this is the song—hearing it instantly brings the sport to mind.
Its official title is the “Triumphal March,” the second piece in Act II of the opera Aida.
Even though the vocals are basically just “Oh,” it’s incredibly catchy and stirs your fighting spirit.
You might not know the opera, but this one track conjures up the soccer pitch in your mind.
It’s classical music, but it’s become inseparable from soccer.
au commercial roundup: The charm lies in the friendly, serialized ads (11–20)
Santaro Series: ‘Minna tte Everyone!’ Edition
The song featured in au’s first commercial released in 2021.
Many people were likely surprised by Elaiza Ikeda’s vocals—clear yet powerful—who, while active as an actress and fashion model, plays Thumbelina in the ad.
The message that everyone may seem the same yet each person has their own individuality perfectly matches the concept of the commercial, with au meaning “hero.” The TV spot uses a short version, but it’s a track you should definitely listen to in full.
au ‘We’ll keep connecting, even more.’ Version
This commercial conveys au’s efforts under the theme “Always, more, we’ll keep you connected.
au,” highlighting improvements and expansions of service areas across Japan and measures for events.
It depicts scenes like illuminations and festivals, clearly showing how au plays an active role in those settings.
Through the advance preparations, it also communicates a sense of care—ensuring participants can enjoy themselves more comfortably.
Santaro Series: “Let’s Go Together in the First Year of Reiwa”
The New Year 2019 au commercial “Let’s Go Together” features the song “Issho ni Ikou,” performed by GReeeeN.
Doesn’t it sound somehow familiar, like you’ve heard it before? That’s because the track arranges two pieces: the American song “Take Me Out to the Ball Game” and Bach’s “Jesu, Joy of Man’s Desiring.” Its lively tempo and lyrics make it a perfect fit for a New Year’s commercial.
Also pay attention to the lyrics: they may seem breezy, but they actually say something really meaningful.
au Starlink Direct: There’s no signal here! “Fishing” Version / “Connect on X” Version / “Hiking” Version / “Emergency” Version / “Camping” Version
Set against backdrops like the sea and mountains, this memorable commercial uses humorous scenes where, whenever someone tries to use their smartphone, they’re told, “There’s no signal here.” But as the narrator says, “My phone connects anywhere as long as it can see the sky,” the ad highlights that communication is possible using Starlink.
It further emphasizes that you can use not only emergency contacts but also your everyday apps, showing that you can use your smartphone as usual even in places where regular signals don’t reach.
