Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Compilation of au commercials: charming, serialized ads that feel familiar (1–10)
Google Pixel 10a “New Arrival” VersionNEW!
In this commercial announcing the arrival of the Google Pixel 10a, the design of the Pixel 10a is showcased in sync with the music.
In particular, the sleek, minimalist look of the sides and back is frequently shown, and the striking color variations are also highlighted.
The song playing in this commercial is “So Cool” by lunaluxe.
It’s dance music characterized by a futuristic track that’s sure to captivate you with its unique world.
au PAY Smart Loan “Charge” VersionNEW!Kenjiro Tsuda, Kanon Narumi, Yu Yoshizawa
A male person of interest being questioned in an interrogation room and a female detective conducting the interrogation… or so it seems, but their voices sound completely different, and they’re talking about au PAY Smart Loan.
In fact, another detective outside the interrogation room was secretly having fun dubbing over them! The culprit is Kenjiro Tsuda, a voice actor and actor.
His rich, velvety voice is simply swoon-worthy!
docomo Google Pixel 10a Aina × Cocomi “Shall we go abroad?” version / “Charging clichés” version / “Pixel it?” versionNEW!Aina the End, Cocomi
This is a commercial featuring Aina the End, who is said to be a close friend, and Cocomi, introducing the appeal of ahamo and the Pixel 10a.
It highlights that ahamo can be used overseas as-is, and that the Pixel 10a has an impressively long-lasting battery.
There’s also a scene where they trade relatable comments about smartphone batteries, offering a light, chuckle-worthy moment.
The BGM is KC & The Sunshine Band’s signature track “That’s the Way (I Like It),” a classic 70s disco tune you’ve likely heard somewhere before.
au commercial roundup: The charm lies in the friendly, serialized ads (11–20)
au New Galaxy The Movie: “Experience it at the au Store”Minami Tanaka
This is an au commercial introducing the Galaxy S26 Ultra, presented as a film starring Minami Tanaka.
It highlights convenient features like au Starlink Direct and Nightography Video, and the scene where she presses the director with, “Is this really okay?” is especially memorable.
The story effectively showcases the device’s high functionality.
Santaro Series: “au 5G in Your Hands — Support Across Time”
A mixed-gender four-piece band, SEKAI NO OWARI, who steadfastly pursue a unique musical identity through their meticulous worldbuilding and performance.
This song was featured in au’s 2020 commercial “au 5G in Your Hands — Support Across Time,” creating a CM that evoked the future by fusing a majestic, spacious sound with the visuals and message.
Centered on vocalist Fukase’s instantly recognizable voice and the transparent tones of the piano, the track conveys a profound sense of breadth and expansiveness.
au BLUE CHALLENGE ‘Full-Power Aida’ Version
KDDI’s commercial, “Zenryoku Aida” (Full-Power Aida), supports Japan’s national soccer team.
When it comes to soccer, this is the song—hearing it instantly brings the sport to mind.
Its official title is the “Triumphal March,” the second piece in Act II of the opera Aida.
Even though the vocals are basically just “Oh,” it’s incredibly catchy and stirs your fighting spirit.
You might not know the opera, but this one track conjures up the soccer pitch in your mind.
It’s classical music, but it’s become inseparable from soccer.
au U18 Value Plan
This is a collaboration commercial with au for “Kyou, Suki ni Narimashita.” It introduces the U18 Value Plan, which offers great deals for users under 18.
The video shows scenes from the daily lives of high school students, and their sparkling youth is truly dazzling, isn’t it?