![[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]](https://i.ytimg.com/vi_webp/_2UD-UD6Ssc/maxresdefault.webp)
[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]
As a major mobile carrier beloved by many users for years, au has aired countless commercials.
In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.
In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.
See if you can find the tunes you heard on TV or those memorable old commercial jingles!
[au Commercial] Songs Featured in the Commercials: A History of CM Songs [2026] (1–10)
Opera Aida ‘Triumphal March’Matsuda Shota, Kiritani Kenta, Hamada Gaku, Arimura Kasumi, Nanao, Suda Masaki, Kawaei Rina
KDDI’s commercial, “Zenryoku Aida” (Full-Power Aida), supports Japan’s national soccer team.
When it comes to soccer, this is the song—hearing it instantly brings the sport to mind.
Its official title is the “Triumphal March,” the second piece in Act II of the opera Aida.
Even though the vocals are basically just “Oh,” it’s incredibly catchy and stirs your fighting spirit.
You might not know the opera, but this one track conjures up the soccer pitch in your mind.
It’s classical music, but it’s become inseparable from soccer.
Go! That way!wanuka
The RPG-style presentation makes a strong impression in au’s Santaro series commercial, “Go! That Way!”, which features singer-songwriter Wanuka’s song “Susume! Sotchi da!” Released digitally in 2022, the track conveys the idea that the road called life is yours to choose—go wherever you like and just enjoy it.
If a path doesn’t feel right, you can turn back and take another one; every path can be the right one.
This message will give you a push when you’re unsure about life’s choices.
Ave Mariaishii yuuko
The commercial “Marathon Training” from the Overly Conscious! Takasugi-kun series, starring Ryunosuke Kamiki, Taishi Nakagawa, and Nanase Nishino, features Schubert’s Ave Maria, arranged by Yuko Ishii, who has worked on numerous commercial songs.
In the second half of the ad, the piece plays with a mood that seems to extol the product.
Although the piece prominently bears Schubert’s name, it is actually his musical setting of a poem from The Lady of the Lake by another poet.
Its pure, beautiful melody offers a soothing experience to listeners, even within the short span of a commercial.
Let’s give it a tryWANIMA
This is the first digital-only single by WANIMA, a three-piece rock band from Kumamoto Prefecture.
The song was featured in au’s popular “Santaro” commercial series, in the Spring “Yatte Minayo (Give It a Try)” edition.
Since it’s a cover of the English folk song ‘Picnic,’ many listeners may find the melody familiar from their childhood.
Even as a folk cover, it’s packed with WANIMA’s signature appeal, including beautiful choral work and a fast-paced arrangement.
Everyone is ‘Every One’!oyayubihime (ikeda eraiza)
The song featured in au’s first commercial released in 2021.
Many people were likely surprised by Elaiza Ikeda’s vocals—clear yet powerful—who, while active as an actress and fashion model, plays Thumbelina in the ad.
The message that everyone may seem the same yet each person has their own individuality perfectly matches the concept of the commercial, with au meaning “hero.” The TV spot uses a short version, but it’s a track you should definitely listen to in full.
The British GrenadiersYamada Katsuya
In the Santaro-series au Ouen-wari commercial “We Want to Cheer on the Cheering,” a cover of the British military march “The British Grenadiers” is used.
While the original has a powerful tone that praises the army’s bravery, the version arranged by music producer and composer Katsuya Yamada for the CM has a softer feel.
Carried by a snare rhythm, the melody is played with a light flute timbre.
As the bass and other instruments join, the latter half gradually gains in boldness, yet overall it unfolds with a pop sensibility that matches the commercial’s comedic vibe.
much more; far more; by farmo-ri-shu-to
The song chosen for au’s 2021 autumn commercial was Zutto Motto, performed by Mori Shuto, a popular sibling duo on TikTok.
In the 2021 autumn “Connecting Song” edition, a new character called Momo-hime, the child of Momotaro played by Shota Matsuda and Princess Kaguya played by Kasumi Arimura, made her first appearance.
Zutto Motto is an upbeat, happy track that perfectly matches the friendly, cheerful atmosphere of the commercial.
In September 2021, the full version of the commercial was released on YouTube, and the song became available for streaming.
Heart, on the dancing side.meiyo
The au Santaro series commercial “Follow the Beating Heart,” featuring Shota Matsuda, Kenta Kiritani, Gaku Hamada, and others.
This ad, which brings together many of the members who have appeared in the series so far, uses meiyo’s song “Kokoro, Odoru Hou de” (“Follow the Beating Heart”).
It was released for streaming on New Year’s Day 2023, when the TV spot began airing.
With positive lyrics that say you should choose the option that makes your heart flutter with excitement when faced with a decision, the song feels like it can help you whenever you have to choose something.
Just like in the commercial, it’s a track that makes you want to dance and have fun with everyone.
Everyone is a heroAI
A song by singer-songwriter AI, released in 2016 as a digital-only single.
It’s an arrangement of “Oklahoma Mixer,” a staple at folk dances, with AI’s powerful vocals and a gospel choir creating a soundscape distinct from the original.
The uplifting lyrics—affirming that everyone is special and everyone is the protagonist—pair perfectly with a rhythm that makes you want to dance, making it a track you’ll want to hear when you’re feeling down or need a boost of positivity.
DropoutSEKAI NO OWARI
A mixed-gender four-piece band, SEKAI NO OWARI, who steadfastly pursue a unique musical identity through their meticulous worldbuilding and performance.
This song was featured in au’s 2020 commercial “au 5G in Your Hands — Support Across Time,” creating a CM that evoked the future by fusing a majestic, spacious sound with the visuals and message.
Centered on vocalist Fukase’s instantly recognizable voice and the transparent tones of the piano, the track conveys a profound sense of breadth and expansiveness.