We Will Rock YouNEW!Queen

Queen – We Will Rock You (Official Video)

This commercial powerfully highlights that even with Rakuten Mobile, the iPhone 14 Pro is available—and claims you can get it cheaper than anywhere else.

The footage shows a variety of people coming together and moving in sync with smiles, vividly expressing the anticipation and excitement for the iPhone in a powerful way.

The song that further amplifies the energetic atmosphere portrayed in the video is Queen’s “We Will Rock You.” The stomping-like opening sound is striking, and the way the voices gradually layer conveys a strong sense of unity.

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kappamaki

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RAKUENNEW!yuzu

Yuzu “RAKUEN” MUSIC VIDEO

This commercial conveys the comfort and exhilaration of Rakuten Mobile through scenes of a surprise live performance by the duo Yuzu.

A key point is the depiction of not only people on-site but also viewers in various locations watching the live stream, which also expresses the stability of a network that connects you anywhere.

The song being performed during this lively show is Yuzu’s “RAKUEN.” It’s a track that seems to capture the excitement of diving into a fun place, with bright sounds and light, airy vocals conveying positive emotions.

The structure that encourages handclaps also evokes a sense of powerful unity, as if everyone is moving forward together.

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kappamaki

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So CoolNEW!lunaluxe

So Cool

In this commercial announcing the arrival of the Google Pixel 10a, the design of the Pixel 10a is showcased in sync with the music.

In particular, the sleek, minimalist look of the sides and back is frequently shown, and the striking color variations are also highlighted.

The song playing in this commercial is “So Cool” by lunaluxe.

It’s dance music characterized by a futuristic track that’s sure to captivate you with its unique world.

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Hane Keisuke

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That’s the Way (I Like It)NEW!KC and The Sunshine Band

That’s the Way (I Like It) (2004 Remaster)

This is a commercial featuring Aina the End, who is said to be a close friend, and Cocomi, introducing the appeal of ahamo and the Pixel 10a.

It highlights that ahamo can be used overseas as-is, and that the Pixel 10a has an impressively long-lasting battery.

There’s also a scene where they trade relatable comments about smartphone batteries, offering a light, chuckle-worthy moment.

The BGM is KC & The Sunshine Band’s signature track “That’s the Way (I Like It),” a classic 70s disco tune you’ve likely heard somewhere before.

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Hane Keisuke

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Opera Aida ‘Triumphal March’Matsuda Shota, Kiritani Kenta, Hamada Gaku, Arimura Kasumi, Nanao, Suda Masaki, Kawaei Rina

Aida: Triumphal March

KDDI’s commercial, “Zenryoku Aida” (Full-Power Aida), supports Japan’s national soccer team.

When it comes to soccer, this is the song—hearing it instantly brings the sport to mind.

Its official title is the “Triumphal March,” the second piece in Act II of the opera Aida.

Even though the vocals are basically just “Oh,” it’s incredibly catchy and stirs your fighting spirit.

You might not know the opera, but this one track conjures up the soccer pitch in your mind.

It’s classical music, but it’s become inseparable from soccer.

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utatane

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Go! That way!wanuka

Susume! Sottida!

The RPG-style presentation makes a strong impression in au’s Santaro series commercial, “Go! That Way!”, which features singer-songwriter Wanuka’s song “Susume! Sotchi da!” Released digitally in 2022, the track conveys the idea that the road called life is yours to choose—go wherever you like and just enjoy it.

If a path doesn’t feel right, you can turn back and take another one; every path can be the right one.

This message will give you a push when you’re unsure about life’s choices.

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SAKI

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Let’s give it a tryWANIMA

Yattemiyou

This is the first digital-only single by WANIMA, a three-piece rock band from Kumamoto Prefecture.

The song was featured in au’s popular “Santaro” commercial series, in the Spring “Yatte Minayo (Give It a Try)” edition.

Since it’s a cover of the English folk song ‘Picnic,’ many listeners may find the melody familiar from their childhood.

Even as a folk cover, it’s packed with WANIMA’s signature appeal, including beautiful choral work and a fast-paced arrangement.

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Hoshino Takashi

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