[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]
As a major mobile carrier beloved by many users for years, au has aired countless commercials.
In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.
In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.
See if you can find the tunes you heard on TV or those memorable old commercial jingles!
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[au Commercial] Songs Featured in the Commercials: A History of CM Songs [2026] (1–10)
Let’s go together.GReeeeN
The New Year 2019 au commercial “Let’s Go Together” features the song “Issho ni Ikou,” performed by GReeeeN.
Doesn’t it sound somehow familiar, like you’ve heard it before? That’s because the track arranges two pieces: the American song “Take Me Out to the Ball Game” and Bach’s “Jesu, Joy of Man’s Desiring.” Its lively tempo and lyrics make it a perfect fit for a New Year’s commercial.
Also pay attention to the lyrics: they may seem breezy, but they actually say something really meaningful.
much more; far more; by farmo-ri-shu-to
The song chosen for au’s 2021 autumn commercial was Zutto Motto, performed by Mori Shuto, a popular sibling duo on TikTok.
In the 2021 autumn “Connecting Song” edition, a new character called Momo-hime, the child of Momotaro played by Shota Matsuda and Princess Kaguya played by Kasumi Arimura, made her first appearance.
Zutto Motto is an upbeat, happy track that perfectly matches the friendly, cheerful atmosphere of the commercial.
In September 2021, the full version of the commercial was released on YouTube, and the song became available for streaming.
Heart, on the dancing side.meiyo
The au Santaro series commercial “Follow the Beating Heart,” featuring Shota Matsuda, Kenta Kiritani, Gaku Hamada, and others.
This ad, which brings together many of the members who have appeared in the series so far, uses meiyo’s song “Kokoro, Odoru Hou de” (“Follow the Beating Heart”).
It was released for streaming on New Year’s Day 2023, when the TV spot began airing.
With positive lyrics that say you should choose the option that makes your heart flutter with excitement when faced with a decision, the song feels like it can help you whenever you have to choose something.
Just like in the commercial, it’s a track that makes you want to dance and have fun with everyone.
[au Commercial] Songs featured in the commercials. Historical CM songs [2026] (11–20)
Everyone is ‘Every One’!oyayubihime (ikeda eraiza)
The song featured in au’s first commercial released in 2021.
Many people were likely surprised by Elaiza Ikeda’s vocals—clear yet powerful—who, while active as an actress and fashion model, plays Thumbelina in the ad.
The message that everyone may seem the same yet each person has their own individuality perfectly matches the concept of the commercial, with au meaning “hero.” The TV spot uses a short version, but it’s a track you should definitely listen to in full.
Everyone is a heroAI
A song by singer-songwriter AI, released in 2016 as a digital-only single.
It’s an arrangement of “Oklahoma Mixer,” a staple at folk dances, with AI’s powerful vocals and a gospel choir creating a soundscape distinct from the original.
The uplifting lyrics—affirming that everyone is special and everyone is the protagonist—pair perfectly with a rhythm that makes you want to dance, making it a track you’ll want to hear when you’re feeling down or need a boost of positivity.
DropoutSEKAI NO OWARI
A mixed-gender four-piece band, SEKAI NO OWARI, who steadfastly pursue a unique musical identity through their meticulous worldbuilding and performance.
This song was featured in au’s 2020 commercial “au 5G in Your Hands — Support Across Time,” creating a CM that evoked the future by fusing a majestic, spacious sound with the visuals and message.
Centered on vocalist Fukase’s instantly recognizable voice and the transparent tones of the piano, the track conveys a profound sense of breadth and expansiveness.
I am unlimited.kaguya-hime (Arimura Kasumi)
The original song “Watashi wa Houdai” from the “Idol Debut” edition features Kasumi Arimura as Princess Kaguya from au’s Santaro series, singing and dancing like an idol.
The song title and lyrics play on au’s unlimited-use plan.
Only a short verse is sung in the commercial, but it still packs in classic idol-style call-and-response.
It has a slightly old-fashioned, vocal-flourish feel in parts, while the presumed chorus is a cute, quintessential idol tune.
If there’s a full version, you’d definitely want to give it a listen!