[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]

Opera Aida ‘Triumphal March’Matsuda Shota, Kiritani Kenta, Hamada Gaku, Arimura Kasumi, Nanao, Suda Masaki, Kawaei Rina

Aida: Triumphal March

Shota Matsuda, Kasumi Arimura, and other Santaro members “wholeheartedly support” Japan’s national soccer team; new au BLUE CHALLENGE commercial released featuring them humming “Aida.”

KDDI’s commercial, “Zenryoku Aida” (Full-Power Aida), supports Japan’s national soccer team.

When it comes to soccer, this is the song—hearing it instantly brings the sport to mind.

Its official title is the “Triumphal March,” the second piece in Act II of the opera Aida.

Even though the vocals are basically just “Oh,” it’s incredibly catchy and stirs your fighting spirit.

You might not know the opera, but this one track conjures up the soccer pitch in your mind.

It’s classical music, but it’s become inseparable from soccer.

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utatane

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Let’s give it a tryWANIMA

Yattemiyou

KDDI au Commercial Santaro Momotaro 'Spring Door: Let's Try It' Version

This is the first digital-only single by WANIMA, a three-piece rock band from Kumamoto Prefecture.

The song was featured in au’s popular “Santaro” commercial series, in the Spring “Yatte Minayo (Give It a Try)” edition.

Since it’s a cover of the English folk song ‘Picnic,’ many listeners may find the melody familiar from their childhood.

Even as a folk cover, it’s packed with WANIMA’s signature appeal, including beautiful choral work and a fast-paced arrangement.

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Hoshino Takashi

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Go! That way!wanuka

Susume! Sottida!

The RPG-style presentation makes a strong impression in au’s Santaro series commercial, “Go! That Way!”, which features singer-songwriter Wanuka’s song “Susume! Sotchi da!” Released digitally in 2022, the track conveys the idea that the road called life is yours to choose—go wherever you like and just enjoy it.

If a path doesn’t feel right, you can turn back and take another one; every path can be the right one.

This message will give you a push when you’re unsure about life’s choices.

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SAKI

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Let’s go together.GReeeeN

Isshoni Ikou

New commercial celebrating the Santaro trio’s “first year of Reiwa”: au “Let’s go together in the first year of Reiwa” edition

This is a commercial from au’s “Santaro” series, featuring Shota Matsuda, Kenta Kiritani, and Gaku Hamada as protagonists from old folktales, which aired around the time the era name changed to Reiwa.

Other characters who have appeared so far also show up one after another, and their interactions with the Santaro trio create a cheerful and warm atmosphere.

The scenes of just the three of them are also striking—their wholehearted smiles when they’re together convey a strong sense of friendship.

The song that further elevates the fun mood depicted in the footage is GReeeeN’s “Issho ni Ikou” (“Let’s Go Together”).

With a light rhythm and layered vocals, the dazzling sound conveys a positive message.

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kappamaki

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Beep boopNEW!FRUITS ZIPPER

[Animation MV] FRUITS ZIPPER “Pipopa-po”

[Google Pixel | au] New Life Situations Theater: “Working Adult” Edition (Experience it at au stores)

This is an au commercial introducing the convenient features of Google Pixel.

Members of FRUITS ZIPPER appear, reenacting relatable scenes from the perspectives of a working professional and a university student.

It shows how they make practical use of the Pixel in those situations.

The commercial specifically highlights the appeal of the Pixel and features their song “Pipopapo,” released in August 2025.

With its cute, upbeat lyrics, it’s a track that lifts your spirits just by listening.

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Hane Keisuke

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The British GrenadiersYamada Katsuya

The British Grenadiers (with Japanese translation)

[au Santaro] Momotaro is confused… What does “cheering on the cheering” even mean!? New CM: ‘We Want to Support the Support’

In the Santaro-series au Ouen-wari commercial “We Want to Cheer on the Cheering,” a cover of the British military march “The British Grenadiers” is used.

While the original has a powerful tone that praises the army’s bravery, the version arranged by music producer and composer Katsuya Yamada for the CM has a softer feel.

Carried by a snare rhythm, the melody is played with a light flute timbre.

As the bass and other instruments join, the latter half gradually gains in boldness, yet overall it unfolds with a pop sensibility that matches the commercial’s comedic vibe.

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SAKI

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Ave Mariaishii yuuko

Ave Maria – Caccini – Oksana Stepanyuk

The commercial “Marathon Training” from the Overly Conscious! Takasugi-kun series, starring Ryunosuke Kamiki, Taishi Nakagawa, and Nanase Nishino, features Schubert’s Ave Maria, arranged by Yuko Ishii, who has worked on numerous commercial songs.

In the second half of the ad, the piece plays with a mood that seems to extol the product.

Although the piece prominently bears Schubert’s name, it is actually his musical setting of a poem from The Lady of the Lake by another poet.

Its pure, beautiful melody offers a soothing experience to listeners, even within the short span of a commercial.

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SAKI

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