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[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]

As a major mobile carrier beloved by many users for years, au has aired countless commercials.

In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.

In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.

See if you can find the tunes you heard on TV or those memorable old commercial jingles!

[au Commercials] Songs featured in the commercials. Historical CM songs [2026] (91–100)

SakuraRemioromen

Remioromen – Sakura LIVE HD (Japanese lyrics)
SakuraRemioromen

It was released in 2009 as a download-only single by Remioromen.

The song was used as the commercial theme for the “au LISMO! Recommend Remioromen” campaign, a collaboration with KDDI and Okinawa Cellular, and the band members themselves also appeared in the commercial.

It was released early exclusively on “mora” and au’s “LISMO.”

2003 WIN

Into the DreamInoue Yosui

Yosui Inoue – “Into the Dream” Music Video
Into the DreamInoue Yosui

In the “WIN” commercial featuring Satoshi Tsumabuki, Yosui Inoue’s song “Yume no Naka e” is used.

Released in 1973, the song has been featured across various media, including as the theme for the film “After School.” It has also been covered by many artists such as Yuki Saito and Yorushika, making it a beloved track across generations.

The lyrics, which encourage us not to be overly fixated on what’s in front of us, not to be bound by rules, and to just try what we want to do, feel like a gentle message to people today who are chased by so many things.

When you’re tired, take this song with you and head out somewhere to blow off your everyday stress!

stay with meKōda Kumi

Kumi Koda / “stay with me” (from the new album “WINTER of LOVE”)
stay with meKōda Kumi

Released in 2008 as Kumi Koda’s 42nd single, this song was featured in an au LISMO commercial and in a commercial for Sony Ericsson Mobile Communications’ Walkman Phone Xmini (W65S).

It’s a ballad that portrays a woman’s feelings as she thinks of a lover now far away and wishes she could “go back to those days.”

Recollection + LOVE LETTERShimatani Hitomi

Hitomi Shimatani / Reminiscence + LOVE LETTER [OFFICIAL MV FULL SIZE]
Recollection + LOVE LETTERShimatani Hitomi

It’s the title track included on Hitomi Shimatani’s fourth original album, “Tsuioku + LOVE LETTER,” released in 2004.

The music video features directing elements that link with the PV for “ANGELUS -Angelus-.” It was used as the campaign song for KDDI’s “PLAY MUSIC! PLAY au!” and the mobile phone featured in the PV was au’s W11K.

au Google Pixel “#What Will You Do, Youth? – Youth Calendar” Version

Blue in the classroomHoshimachi Suisei

The song used in au’s Google Pixel commercial “#WhatWillYouDo Youth – Youth Calendar” is “Aoi in the Classroom,” sung by virtual YouTuber Suisei Hoshimachi.

HoneyWorks and MARUMOCHI worked on the lyrics, composition, and arrangement.

The lyrics depict the fun, youthful days spent with beloved friends, feelings of gratitude toward them, a determination to keep striving into the future, and the genuine emotions of students on the verge of graduation.

The fresh, fast-paced melody is also memorable, adding an extra touch of poignancy to scenes of impending farewells.

isai vivid

Gods and BuddhasShiina Ringo

A track that was used as the commercial song for au’s “isai vivid,” in which Ringo Sheena herself also appeared.

Hidetoshi Mukai of ZAZEN BOYS—whom Sheena has long been a fan of—joins in with a rap.

With the use of traditional Japanese instruments, it unfolds a tricky “Ringo world” that captivates listeners!

"au loves Ghibli" campaign

contrailArai Yumi

Contrail (Vapour Trail) – Yumi Arai (Yumi Matsutoya)
contrailArai Yumi

This song, included on Yumi Arai’s debut album Hikōkigumo, was released in 1973.

It also served as the B-side to her second single, “Kitto Ieru,” and in 2013 it was chosen as the theme song for The Wind Rises, an animated film produced by Studio Ghibli and directed by Hayao Miyazaki.

It was also used as the CM song for the “au loves Ghibli” campaign.