[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]
As a major mobile carrier beloved by many users for years, au has aired countless commercials.
In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.
In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.
See if you can find the tunes you heard on TV or those memorable old commercial jingles!
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[au Commercial] Songs Featured in the Ads. Historical CM Songs [2026] (41–50)
NEW KAWAIIFRUITS ZIPPER
This commercial focuses on the photo features of Google Pixel, which are also available from au, and depicts FRUITS ZIPPER enjoying taking pictures.
It highlights how you can freely edit photos—like combining shots taken in various locations with mascots—and keep your memories in a cute way.
Even the edits that might seem over the top help convey the excitement of the trip.
The song that enhances the fun atmosphere of the commercial is FRUITS ZIPPER’s “NEW KAWAII.” Set to a bright and glamorous sound, it’s a track that pursues cuteness, letting both cuteness and fun come through at the same time.
crescent moonayaka
Mikazuki is Ayaka’s fourth single and was used as the CM song for au’s “LISMO” from September to November 2006.
The song is notable for its beautiful voice and melody, and the title “Mikazuki” (Crescent Moon) is said to represent the very shape of a mobile phone.
Just… I want to see youEXILE
Released in 2005 as EXILE’s 19th single.
As the campaign song for “au × EXILE,” the full ringtone version was distributed free to au users, and a limited edition of 5,000 copies of “Tada… Aitakute (au version)” was released.
It became EXILE’s second song to reach No.
1 on the Oricon chart.
KalinkaNagano Akira (APOGEE)
The song “Kalinka” is used as the BGM in au’s Santaro series commercial, “The Story of Connection.” The ad is so striking you might let the music slip by, but if you listen closely, you’ll realize it’s that tune everyone knows—even if you don’t know its name, it’s the “oh, that song!” one.
This piece is a Russian folk song cherished as a popular Russian sing-along; for some, hearing it instantly evokes the image of Russia.
In Japan, there’s also a Japanese translation of the lyrics by cellist Yorito Inoue, and the song is used as background music in the game Puyo Puyo Tetris.
Call Me MaybeCarly Rae Jepsen
This song was used in 2013 as the CM track for au’s Apple iPhone 5.
Originally released in 2011 by Canadian singer Carly Rae Jepsen, the piece achieved commercial success in the United States and subsequently became a massive hit in other countries as well.
In the music video, Carly cutely shows her efforts to catch the attention of a lean, handsome guy she falls for at first sight, trying all sorts of tactics to win him over.