[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]
As a major mobile carrier beloved by many users for years, au has aired countless commercials.
In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.
In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.
See if you can find the tunes you heard on TV or those memorable old commercial jingles!
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[au Commercials] Songs Featured in the Commercials. All-Time CM Songs [2026] (21–30)
Voice of the SeaKiritani Kenta
A song by Kenta Kiritani, who is active as an actor and singer and plays Urashima Taro in the commercial.
It aired in 2015, and its straightforward lyrics—seemingly expressing Urashima Taro’s feelings exactly as they are—together with the gentle composition by BEGIN’s Masaru Shimabukuro matched the visuals of the commercial perfectly.
The sound of the sanshin, evoking Okinawan folk music, and Kenta Kiritani’s husky vocals further highlight the poignancy of the lyrics, resulting in a track that conjures up the imagery of the commercial the moment you close your eyes and listen.
Let’s smileyonige
The first au commercial of the New Year in 2018 is the “Let’s Laugh” edition.
The song used in the CM is “Waraou” (“Let’s Laugh”) performed by the girl band yonige.
It’s a track that conveys the wish to make the year full of smiles—perfect for the New Year.
The song is an arrangement of the jazz standard “When the Saints Go Marching In,” which is why it feels somewhat nostalgic and familiar.
Laughing is a very natural act, but the lyrics make you realize that it’s also something very important; you can feel that in various lines throughout the song.
Beep boopFRUITS ZIPPER
This is an au commercial introducing the convenient features of Google Pixel.
Members of FRUITS ZIPPER appear, reenacting relatable scenes from the perspectives of a working professional and a university student.
It shows how they make practical use of the Pixel in those situations.
The commercial specifically highlights the appeal of the Pixel and features their song “Pipopapo,” released in August 2025.
With its cute, upbeat lyrics, it’s a track that lifts your spirits just by listening.
A view I’ve never seen beforeSuda Masaki
This is the debut single by Masaki Suda—an artist active across a wide range of fields, including acting and singing—as a solo vocalist.
The song was featured in the support-themed commercial “au BLUE CHALLENGE,” aired by au in 2016 to cheer on soccer.
Its fresh, energetic, and straightforward sound pairs perfectly with Suda’s powerful yet sweet vocals, making for a catchy number that sticks in your ears.
With its directness and sense of speed, it’s truly a fitting track for cheering on sports, soccer in particular.
blackoutASIAN KUNG-FU GENERATION
This song, which was used in the au commercial “au music 05 summer,” is included on a compilation album featuring artists performing at ASIAN KUNG-FU GENERATION’s festival, NANO-MUGEN FES.
2005.
The lyrics evoke a near-future imagined by people a little while back—makes you think, “Yeah, that’s how 2005 felt… or was it?” Reading the lyrics closely leaves you with an indescribable feeling, prompting reflections on things that fade away and things that change.
Original song
In the opening, Oni-chan, played by Masaki Suda, appears covered in wounds in the new au Pitatto Plan commercial.
It seems there are other oni besides Oni-chan, and seeing his battered state, Momo-chan, played by Shota Matsuda, promptly stands up with a sword in hand.
You might think it’s an oni-slaying scene, but then a new character appears! We can’t see the face, but it seems to be the “mother of the three princesses.” The song used in the commercial is an original track.
It has a sound that somehow hints at a battle between men, doesn’t it?
Reach it, all of it.Oni-chan
This is a film depicting how the Santaro characters, the image mascots of au, relate to things they find beautiful.
It conveys a grand message: when you want to share something beautiful with someone important to you, it leads to human connection, a sense of fulfillment in life, and great happiness.
The song that highlights the film’s sweeping yet warm atmosphere is “Todoke, Zenbu.” sung by Oni-chan, played by Masaki Suda.
It’s a song about wanting to share the happiness you’ve felt with someone dear, and its powerful yet gentle vocals express the depth of that feeling.
