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[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]

As a major mobile carrier beloved by many users for years, au has aired countless commercials.

In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.

In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.

See if you can find the tunes you heard on TV or those memorable old commercial jingles!

[au Commercials] Songs Featured in the Commercials. All-Time CM Songs [2026] (21–30)

Santaro Series “Voice of the Sea” Episode

Voice of the SeaKiritani Kenta

"The Voice of the Sea" Full ver. / Urashima Taro (Kenta Kiritani) [Official]
Voice of the SeaKiritani Kenta
TVCM | au feature phone “Voice of the Sea” version

A song by Kenta Kiritani, who is active as an actor and singer and plays Urashima Taro in the commercial.

It aired in 2015, and its straightforward lyrics—seemingly expressing Urashima Taro’s feelings exactly as they are—together with the gentle composition by BEGIN’s Masaru Shimabukuro matched the visuals of the commercial perfectly.

The sound of the sanshin, evoking Okinawan folk music, and Kenta Kiritani’s husky vocals further highlight the poignancy of the lyrics, resulting in a track that conjures up the imagery of the commercial the moment you close your eyes and listen.

Santaro Series: 'Cheer' Edition

A view I’ve never seen beforeSuda Masaki

Masaki Suda’s “Oni-chan” belts it out! Web-exclusive MV “Mita Koto mo Nai Keshiki” Oni-chan ver. released
A view I've never seen beforeSuda Masaki
Santaro wholeheartedly supports Japan’s national soccer team — new au Santaro series commercial “Cheering.”

This is the debut single by Masaki Suda—an artist active across a wide range of fields, including acting and singing—as a solo vocalist.

The song was featured in the support-themed commercial “au BLUE CHALLENGE,” aired by au in 2016 to cheer on soccer.

Its fresh, energetic, and straightforward sound pairs perfectly with Suda’s powerful yet sweet vocals, making for a catchy number that sticks in your ears.

With its directness and sense of speed, it’s truly a fitting track for cheering on sports, soccer in particular.

Santaro Series: "A New Story ~ The New Oni"

Original song

In the opening, Oni-chan, played by Masaki Suda, appears covered in wounds in the new au Pitatto Plan commercial.

It seems there are other oni besides Oni-chan, and seeing his battered state, Momo-chan, played by Shota Matsuda, promptly stands up with a sword in hand.

You might think it’s an oni-slaying scene, but then a new character appears! We can’t see the face, but it seems to be the “mother of the three princesses.” The song used in the commercial is an original track.

It has a sound that somehow hints at a battle between men, doesn’t it?

au music 05 summer

blackoutASIAN KUNG-FU GENERATION

This song, which was used in the au commercial “au music 05 summer,” is included on a compilation album featuring artists performing at ASIAN KUNG-FU GENERATION’s festival, NANO-MUGEN FES.

2005.

The lyrics evoke a near-future imagined by people a little while back—makes you think, “Yeah, that’s how 2005 felt… or was it?” Reading the lyrics closely leaves you with an indescribable feeling, prompting reflections on things that fade away and things that change.

W31S

Long DreamYU-KI

The song used for the commercial of the au W31S mobile phone, which heavily highlighted music playback, was YUKI’s “Nagui Yume” (Long Dream).

YUKI herself appears in the commercial, and at the beginning she performs “Nagui Yume” a cappella.

Released in 2005 as her 10th single, the song is said to be dedicated to YUKI’s son, who passed away at 1 year and 11 months old.

It reached No.

4 on the Oricon singles chart.

au iPhone Too High-Conscious! Takasugi-kun iPhone 17 Pro “Presentation” Version / “Call and Response” Version

Ellen’s Song No. 3Franz Schubert

Ellen’s Song No. 3 (Ave Maria) – Schubert [Masterpiece, Classical Music]
Ellen’s Song No. 3Franz Schubert
TV Commercial | Too High-Minded! Takasugi-kun “Presentation” Version

This piece is about Takasugi-kun, played by Ryunosuke Kamiki, taking on the challenge of presenting the new iPhone.

While skillfully involving those around him, he speaks powerfully about how well the iPhone pairs with au’s plans.

His confident expression also conveys that the new iPhone is something exceptional.

The piece concludes with the song “Eren’s Song No.

3.” Its composition evokes a grand atmosphere and imparts a bright, uplifting feeling, as if a path is opening ahead.

au LISTEN MOBILE SERVICE

Let me hear the poetry of the wind.Kuwata Keisuke

Keisuke Kuwata – Let Me Hear the Poem of the Wind (Short ver.)
Let me hear the poetry of the wind.Kuwata Keisuke

“Let Me Hear the Poem of the Wind” is Keisuke Kuwata’s 10th solo single, released in 2007, the year marking the 20th anniversary of his solo debut.

In addition to being used as the commercial song for au’s LISTEN MOBILE SERVICE, it was also selected as the theme song for the film “Life: If I Could Meet You in Heaven.”