[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]
As a major mobile carrier beloved by many users for years, au has aired countless commercials.
In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.
In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.
See if you can find the tunes you heard on TV or those memorable old commercial jingles!
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[au Commercials] Songs Featured in the Commercials. All-Time CM Songs [2026] (21–30)
Original song
In the opening, Oni-chan, played by Masaki Suda, appears covered in wounds in the new au Pitatto Plan commercial.
It seems there are other oni besides Oni-chan, and seeing his battered state, Momo-chan, played by Shota Matsuda, promptly stands up with a sword in hand.
You might think it’s an oni-slaying scene, but then a new character appears! We can’t see the face, but it seems to be the “mother of the three princesses.” The song used in the commercial is an original track.
It has a sound that somehow hints at a battle between men, doesn’t it?
Reach it, all of it.Oni-chan
This is a film depicting how the Santaro characters, the image mascots of au, relate to things they find beautiful.
It conveys a grand message: when you want to share something beautiful with someone important to you, it leads to human connection, a sense of fulfillment in life, and great happiness.
The song that highlights the film’s sweeping yet warm atmosphere is “Todoke, Zenbu.” sung by Oni-chan, played by Masaki Suda.
It’s a song about wanting to share the happiness you’ve felt with someone dear, and its powerful yet gentle vocals express the depth of that feeling.
[au Commercial] Songs Featured in the Commercials: Historical CM Songs [2026] (31–40)
Long DreamYU-KI
The song used for the commercial of the au W31S mobile phone, which heavily highlighted music playback, was YUKI’s “Nagui Yume” (Long Dream).
YUKI herself appears in the commercial, and at the beginning she performs “Nagui Yume” a cappella.
Released in 2005 as her 10th single, the song is said to be dedicated to YUKI’s son, who passed away at 1 year and 11 months old.
It reached No.
4 on the Oricon singles chart.
Let me hear the poetry of the wind.Kuwata Keisuke
“Let Me Hear the Poem of the Wind” is Keisuke Kuwata’s 10th solo single, released in 2007, the year marking the 20th anniversary of his solo debut.
In addition to being used as the commercial song for au’s LISTEN MOBILE SERVICE, it was also selected as the theme song for the film “Life: If I Could Meet You in Heaven.”
Ellen’s Song No. 3Franz Schubert
This piece is about Takasugi-kun, played by Ryunosuke Kamiki, taking on the challenge of presenting the new iPhone.
While skillfully involving those around him, he speaks powerfully about how well the iPhone pairs with au’s plans.
His confident expression also conveys that the new iPhone is something exceptional.
The piece concludes with the song “Eren’s Song No.
3.” Its composition evokes a grand atmosphere and imparts a bright, uplifting feeling, as if a path is opening ahead.
Love letterTHE BLUE HEARTS
The song used in au’s 2004 commercial was “Love Letter” by THE BLUE HEARTS.
It was a single cut from their 1988 album TRAIN-TRAIN, and it was their first single that was a ballad.
The commercial portrayed the many ways people express their feelings, which matched perfectly with the lyrics of “Love Letter,” a song about trying to convey feelings through a letter.
Its simple sound and straightforward lyrics make it a classic that resonates with the heart.
Hi-FiveSuperfly
Superfly’s “Hi-Five” shines with vocalist Shiho Ochi’s powerful, fiery singing.
Released in 2008, the song was featured in the “LISMO” commercial, in which Ochi herself appeared.
The lyrics convey the idea that no matter how unsatisfying your daily life may feel, if you keep running without giving up, the moment will come when you can reach your brilliant dream.
Listening to the hope-filled lyrics and Ochi’s dynamic voice makes you feel like you can do anything!
