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[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]

As a major mobile carrier beloved by many users for years, au has aired countless commercials.

In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.

In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.

See if you can find the tunes you heard on TV or those memorable old commercial jingles!

[au Commercial] Songs Featured in the Ads. Historical CM Songs [2026] (41–50)

NTT DOCOMO yama × DOCOMO Collaboration Movie “Graduation Hope Ceremony”

echoyama

NTT Docomo’s “Graduation of Hopes” was released as a collaborative movie between Docomo and yama, crafted to feel like a music video for one of yama’s songs.

It gathers things users “wish would disappear from society,” presenting them within the film as Graduation Hope Certificates.

The background music is a newly produced track titled “Kodama.” Like the collaborative movie, the song was created based on user input, carrying an encouraging message about facing oneself.

It’s a supportive anthem that will likely serve as a source of strength.

Apple “iPhone 16, Now Available”

TAKAAhadadream x Priya Ragu x Skrillex

Ahadadream x Priya Ragu x Skrillex – TAKA
TAKAAhadadream x Priya Ragu x Skrillex

This is a commercial for the iPhone 16, announced in September 2024.

From high-speed shots racing through the city to sequences that make it feel like you’re diving into the phone’s internals, the visuals are strikingly dynamic and evoke a near-futuristic vibe.

Starting with this model, Apple’s proprietary AI feature, Apple Intelligence, is built in, and a wealth of related new features are showcased.

The BGM for this ad ushering in a new era of iPhone is “TAKA” by Ahadadream, Priya Ragu, and Skrillex.

Released in 2024, the track features an addictive beat and vocal work that sticks with you after just one listen.

There’s no doubt it’ll make you want to move your body!

2004 commercial

telepathyORANGE RANGE

Orange Range – A Telepathy of the Heart
telepathyORANGE RANGE

Ishin Denshin by ORANGE RANGE is a song that was used in a 2004 au by KDDI commercial featuring the band themselves.

To evoke the idea of mobile phones, the title uses “denshin” (telegraph) instead of “denshin” meaning “heart-to-heart,” and electronic sounds that suggest telephones are used throughout the track.

Although it wasn’t released as a single, it became well-known thanks to the commercial and remains very popular as a ringtone and in karaoke.

It’s a quintessentially ORANGE RANGE song—happy and high-energy—so definitely give it a listen!

LISMO!

FlowerORANGE RANGE

It was used not only in commercials but also as the theme song for the film “Be With You,” starring Yuko Takeuchi and Shido Nakamura.

It debuted at No.

1 on the Oricon chart and set numerous records, including 43 consecutive weeks at No.

1 on the Oricon karaoke chart.

Thanks in part to its use in the movie, it remains one of the most popular tearjerker songs today.

2006 LISMO!

Keep Tryin’Utada Hikaru

Released in 2006 as Hikaru Utada’s 16th single.

The song was used in a LISMO! commercial and was distributed for free as a full ringtone download as part of a campaign.

It also drew attention because the impersonation entertainer Miracle Hikaru appeared as an extra in the music video.

Santaro Series “Love Song” Version

Love SongKobayashi Sachiko & Umezawa Fumio

Sachiko Kobayashi and Tomio Umezawa sing about Momotaro and Princess Kaguya’s married life / au Santaro CM song “Song of Love” MV
Love SongKobayashi Sachiko & Umezawa Fumio

A first-ever duet by Tomio Umezawa, a star of popular theater known as the “Tamasaburo of the Shitamachi,” and Sachiko Kobayashi, famed for her flamboyant costumes and for singing VOCALOID songs.

The track was featured in the 2017 “Love Song” installment of au’s Santaro commercial series.

Even though the lyrics are humorously tailored to the ad’s theme, the commanding vocals of these two veterans make their presence undeniable.

It’s a short piece, but a thoroughly satisfying number.

au Google Pixel Nippon 'What If' Photo Club: Osaka / Tokyo

NEW KAWAIIFRUITS ZIPPER

【MV】FRUITS ZIPPER「NEW KAWAII」
NEW KAWAIIFRUITS ZIPPER

This commercial focuses on the photo features of Google Pixel, which are also available from au, and depicts FRUITS ZIPPER enjoying taking pictures.

It highlights how you can freely edit photos—like combining shots taken in various locations with mascots—and keep your memories in a cute way.

Even the edits that might seem over the top help convey the excitement of the trip.

The song that enhances the fun atmosphere of the commercial is FRUITS ZIPPER’s “NEW KAWAII.” Set to a bright and glamorous sound, it’s a track that pursues cuteness, letting both cuteness and fun come through at the same time.