[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]

crescent moonayaka

Ayaka – Crescent Moon

Mikazuki is Ayaka’s fourth single and was used as the CM song for au’s “LISMO” from September to November 2006.

The song is notable for its beautiful voice and melody, and the title “Mikazuki” (Crescent Moon) is said to represent the very shape of a mobile phone.

Just… I want to see youEXILE

EXILE / I Just... Want to See You - Short version -

Released in 2005 as EXILE’s 19th single.

As the campaign song for “au × EXILE,” the full ringtone version was distributed free to au users, and a limited edition of 5,000 copies of “Tada… Aitakute (au version)” was released.

It became EXILE’s second song to reach No.

1 on the Oricon chart.

KalinkaNagano Akira (APOGEE)

[With Japanese translation] Kalinka (Russian folk song) “Kalinka” – With kana reading

The song “Kalinka” is used as the BGM in au’s Santaro series commercial, “The Story of Connection.” The ad is so striking you might let the music slip by, but if you listen closely, you’ll realize it’s that tune everyone knows—even if you don’t know its name, it’s the “oh, that song!” one.

This piece is a Russian folk song cherished as a popular Russian sing-along; for some, hearing it instantly evokes the image of Russia.

In Japan, there’s also a Japanese translation of the lyrics by cellist Yorito Inoue, and the song is used as background music in the game Puyo Puyo Tetris.

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utatane

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Call Me MaybeCarly Rae Jepsen

Carly Rae Jepsen – Call Me Maybe

This song was used in 2013 as the CM track for au’s Apple iPhone 5.

Originally released in 2011 by Canadian singer Carly Rae Jepsen, the piece achieved commercial success in the United States and subsequently became a massive hit in other countries as well.

In the music video, Carly cutely shows her efforts to catch the attention of a lean, handsome guy she falls for at first sight, trying all sorts of tactics to win him over.

OctaneAtomic Drum Assembly

Octane

The commercial titled “Apple News Flash,” which conveys the appeal of products newly announced at Apple’s September 2023 event.

It showcases the strengths of three products—iPhone 15 Pro, iPhone 15, and Apple Watch Series 9—alongside stylish, slideshow-like visuals.

The background music is “Octane” by Atomic Drum Assembly.

Despite its electronic sound, the track features a somewhat folk-inspired beat that makes it irresistibly catchy.

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Hane Keisuke

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Ellen’s Songs No. 3Franz Peter Schubert

Ellen’s Song No. 3 (Ave Maria) – Schubert [Masterpiece, Classical Music]

This au commercial introducing the iPhone 16 Pro is part of the popular “A Little Too High-Minded! Takasugi-kun” series.

This time, it features Takasugi-kun presenting the iPhone 16 Pro over the school’s lunchtime broadcast, highlighting perks like the great deals when you buy with au and the impressive slow-motion filming.

Meanwhile, he keeps chiming in with “I already bought mine!” and bragging about owning the iPhone 16 Pro, which is so typical of Takasugi-kun and makes it really funny.

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Hane Keisuke

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Breskavac ColloYūgosurabia min’yō

Don’t act like you’re my boyfriend! au Santaro commercial “Mochitsuki (Rice Cake Pounding) Version” 30 seconds + making-of

It’s a good old Yugoslav folk song.

It’s made with just a classic guitar performance, and the melody somehow carries a Southeastern European flavor! It fits perfectly as background for the approaching chilly season.