[au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]
As a major mobile carrier beloved by many users for years, au has aired countless commercials.
In the 2000s, during the heyday of feature phones, they rolled out LISMO, a service that let you listen to music on your phone, and their commercials featured songs by many popular artists.
In this article, we’ll introduce not only those nostalgic classics but also the songs used in the latest commercials.
See if you can find the tunes you heard on TV or those memorable old commercial jingles!
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[au Commercial] Songs Featured in the Ads. Historical CM Songs [2026] (41–50)
Just… I want to see youEXILE
Released in 2005 as EXILE’s 19th single.
As the campaign song for “au × EXILE,” the full ringtone version was distributed free to au users, and a limited edition of 5,000 copies of “Tada… Aitakute (au version)” was released.
It became EXILE’s second song to reach No.
1 on the Oricon chart.
[au Commercials] Songs Featured in the Commercials. History of CM Songs [2026] (51–60)
KalinkaNagano Akira (APOGEE)
The song “Kalinka” is used as the BGM in au’s Santaro series commercial, “The Story of Connection.” The ad is so striking you might let the music slip by, but if you listen closely, you’ll realize it’s that tune everyone knows—even if you don’t know its name, it’s the “oh, that song!” one.
This piece is a Russian folk song cherished as a popular Russian sing-along; for some, hearing it instantly evokes the image of Russia.
In Japan, there’s also a Japanese translation of the lyrics by cellist Yorito Inoue, and the song is used as background music in the game Puyo Puyo Tetris.
old diaryWada Akiko
It’s one of Akiko Wada’s signature songs.
It was used in the “au Student Discount” commercial featuring Morisanchu and Ayame Goriki.
Since its release in 1974, it has been covered by many artists and used in multiple commercials.
Ellen’s Songs No. 3Franz Peter Schubert
This au commercial introducing the iPhone 16 Pro is part of the popular “A Little Too High-Minded! Takasugi-kun” series.
This time, it features Takasugi-kun presenting the iPhone 16 Pro over the school’s lunchtime broadcast, highlighting perks like the great deals when you buy with au and the impressive slow-motion filming.
Meanwhile, he keeps chiming in with “I already bought mine!” and bragging about owning the iPhone 16 Pro, which is so typical of Takasugi-kun and makes it really funny.
Sugar Baby LoveThe Rubettes
The Rubettes are a British band that had a hit in the 1970s with the doo-wop style song “Sugar Baby Love.” It was used in a 2014 au WALLET commercial and a 2017 Y!mobile commercial.
OctaneAtomic Drum Assembly
The commercial titled “Apple News Flash,” which conveys the appeal of products newly announced at Apple’s September 2023 event.
It showcases the strengths of three products—iPhone 15 Pro, iPhone 15, and Apple Watch Series 9—alongside stylish, slideshow-like visuals.
The background music is “Octane” by Atomic Drum Assembly.
Despite its electronic sound, the track features a somewhat folk-inspired beat that makes it irresistibly catchy.
Poker FaceLady Gaga
The au “Android” commercial was created by combining the smartphone that opened a new era with Lady Gaga, the American singer who transformed the music scene.
The commercial song uses “Poker Face” from Gaga’s debut album, The Fame.
Gaga’s powerful presence, known for her futuristic outfits, perfectly matches Android’s forward-looking concept.
The version used in the commercial is a remix, so be sure to compare it with the original track!
