Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials: the charm of the serialized, familiar ads (21–30)
Santaro Series: ‘Everyone is a Hero’
A song by singer-songwriter AI, released in 2016 as a digital-only single.
It’s an arrangement of “Oklahoma Mixer,” a staple at folk dances, with AI’s powerful vocals and a gospel choir creating a soundscape distinct from the original.
The uplifting lyrics—affirming that everyone is special and everyone is the protagonist—pair perfectly with a rhythm that makes you want to dance, making it a track you’ll want to hear when you’re feeling down or need a boost of positivity.
Santaro Series: “Let’s Go Together in the First Year of Reiwa”
The New Year 2019 au commercial “Let’s Go Together” features the song “Issho ni Ikou,” performed by GReeeeN.
Doesn’t it sound somehow familiar, like you’ve heard it before? That’s because the track arranges two pieces: the American song “Take Me Out to the Ball Game” and Bach’s “Jesu, Joy of Man’s Desiring.” Its lively tempo and lyrics make it a perfect fit for a New Year’s commercial.
Also pay attention to the lyrics: they may seem breezy, but they actually say something really meaningful.
Santaro Series ‘Everyone Is Free’ Version
A four-piece band from Aichi Prefecture formed in 2011, Half time Old’s song.
It’s an arrangement of the ragtime piece “The Entertainer,” composed by American composer Scott Joplin, and many listeners may feel the melody is something they’ve heard somewhere before.
The original is a piano piece and has no lyrics, but this version features lyrics themed around the commercial.
It’s a fast-paced number with a comfortable rock vibe, offering a different feel from the laid-back piano original.
“The New Freedom au” Santaro Series “Let’s Laugh” Version 1 minute 10 seconds
The first au commercial of the New Year in 2018 is the “Let’s Laugh” edition.
The song used in the CM is “Waraou” (“Let’s Laugh”) performed by the girl band yonige.
It’s a track that conveys the wish to make the year full of smiles—perfect for the New Year.
The song is an arrangement of the jazz standard “When the Saints Go Marching In,” which is why it feels somewhat nostalgic and familiar.
Laughing is a very natural act, but the lyrics make you realize that it’s also something very important; you can feel that in various lines throughout the song.
Santaro Series “Voice of the Sea” Episode
A song by Kenta Kiritani, who is active as an actor and singer and plays Urashima Taro in the commercial.
It aired in 2015, and its straightforward lyrics—seemingly expressing Urashima Taro’s feelings exactly as they are—together with the gentle composition by BEGIN’s Masaru Shimabukuro matched the visuals of the commercial perfectly.
The sound of the sanshin, evoking Okinawan folk music, and Kenta Kiritani’s husky vocals further highlight the poignancy of the lyrics, resulting in a track that conjures up the imagery of the commercial the moment you close your eyes and listen.
Santaro Series: ‘Cheer’ Edition
This is the debut single by Masaki Suda—an artist active across a wide range of fields, including acting and singing—as a solo vocalist.
The song was featured in the support-themed commercial “au BLUE CHALLENGE,” aired by au in 2016 to cheer on soccer.
Its fresh, energetic, and straightforward sound pairs perfectly with Suda’s powerful yet sweet vocals, making for a catchy number that sticks in your ears.
With its directness and sense of speed, it’s truly a fitting track for cheering on sports, soccer in particular.
Santaro Series: “Spring Door – Let’s Try It” Version
This is the first digital-only single by WANIMA, a three-piece rock band from Kumamoto Prefecture.
The song was featured in au’s popular “Santaro” commercial series, in the Spring “Yatte Minayo (Give It a Try)” edition.
Since it’s a cover of the English folk song ‘Picnic,’ many listeners may find the melody familiar from their childhood.
Even as a folk cover, it’s packed with WANIMA’s signature appeal, including beautiful choral work and a fast-paced arrangement.