Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials: the charm of the serialized, familiar ads (21–30)
Santaro Series: ‘Cheer’ Edition
This is the debut single by Masaki Suda—an artist active across a wide range of fields, including acting and singing—as a solo vocalist.
The song was featured in the support-themed commercial “au BLUE CHALLENGE,” aired by au in 2016 to cheer on soccer.
Its fresh, energetic, and straightforward sound pairs perfectly with Suda’s powerful yet sweet vocals, making for a catchy number that sticks in your ears.
With its directness and sense of speed, it’s truly a fitting track for cheering on sports, soccer in particular.
Santaro Series: “Spring Door – Let’s Try It” Version
This is the first digital-only single by WANIMA, a three-piece rock band from Kumamoto Prefecture.
The song was featured in au’s popular “Santaro” commercial series, in the Spring “Yatte Minayo (Give It a Try)” edition.
Since it’s a cover of the English folk song ‘Picnic,’ many listeners may find the melody familiar from their childhood.
Even as a folk cover, it’s packed with WANIMA’s signature appeal, including beautiful choral work and a fast-paced arrangement.
au Value Link Money Activity 2: The ‘Emperor-Style Money Activities’ EditionTakao Osawa
This is a commercial introducing money-saving techniques by the Heavenly Emperor played by Takao Osawa.
Although they’re called money-saving techniques, every one of them boils down to “wait,” and the ad highlights how easy it is to earn rewards by using the au PAY Card.
Osawa’s confident expression leaves a strong impression, making it a commercial that sticks in your memory after just one viewing.
au Value Link Plan “Emperor of Heaven’s Appraisal” EditionTakao Osawa, Shota Matsuda, Kasumi Arimura, Kenta Kiritani, Gaku Hamada
In the rhymingly titled “Emperor’s Appraisal” segment, this commercial depicts the Heavenly Emperor appraising a painting that Momo-chan says she received from Raku-chan.
He declares the work to be “5 Value,” signaling its high worth while also introducing the five money-saving benefits of the Value Link Plan.
At the end of the ad, it’s revealed that Raku-chan is actually Sharaku, but Ura-chan seems clueless, asking, “Who’s Sharaku?” It’s a memorable commercial packed with chuckle-worthy moments right to the end.
au Too High-minded! Mr. Takasugi: ‘Genmoji Research’ EditionRyunosuke Kamiki, Nanase Nishino, Honoka Matsumoto
Among the various features of Apple Intelligence, this commercial spot focuses on the evolution of emojis that we use every day.
It portrays Takasugi, played by Ryunosuke Kamiki, and his friends creating new emojis as part of their “Genmoji research.” Along with showcasing the novelty of the feature, the expressions of the teacher and students convey that it’s something that adds fun and color to everyday life.
The song used in the video is “Ellen’s Song No.
3,” a grand piece notable for its beautiful overlapping vocals.
If you’re an au user, the au PAY Gold Card is a great deal – “Good Dreams” versionMinami Tanaka
This commercial conveys that if you’re an au user, using the au PAY Gold Card can make everyday life more cost-effective.
Set around a casual conversation in a ramen shop, it picks up on a commercial featuring Minami Tanaka and shifts into a discussion about money.
While everyone else is worried about being short on cash, one person is smiling—clearly showing just how advantageous the au PAY Gold Card can be.
au PAY Smart Loan: “Smart Choice”Kenjirō Tsuda, Kanon Narumi
In this commercial, Kanon Narumi puts KENJIRO TSUDA on the spot by asking “Why?” in response to the catchphrase, “If you’re an au user, of course you’re a ‘Smaron.’” Tsuda’s awkward expression as he’s unable to answer at all leaves a humorous impression.
Incidentally, the reason is that au users can use it “smartly.” The police-drama-style direction makes it a memorable ad that really sticks with you.