Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials: the charm lies in the serialized, friendly ads (61–70)
Santaro Series “Composition” Episode
Uracchan, played by Kenta Kiritani, is composing a song for Santaro Day.
As always, he’s singing with a great voice.
Kinchan, played by Gaku Hamada, is acting like a producer and adds a phrase after Uracchan, but he’s told, “We don’t need that.” Am I the only one who feels soothed by him confidently belting out an off-key melody with a smug look on his face?
Santaro Series ‘Adventure Song’ Episode
This song, sung by Thumbelina played by Elaiza Ikeda in the hugely popular Momotaro series, is a track titled “Adventuring Song.” Its bouncy, skip-along feel makes you want to sing, and it captures the excitement of setting off on an adventure with Momo-chan and a whole bunch of friends.
Santaro Series: “Let’s Talk Family.”
The commercial “Let’s Talk Family,” featuring Shota Matsuda, Gaku Hamada, Kento Kiritani, and Nanao, uses an original CM track composed by Masakatsu Takagi, a musician and visual artist known for numerous commercials, TV dramas, and film scores.
The gentle melody unfolds as if depicting warm moments spent with family, and listening to it makes you feel like talking with your loved ones.
If it’s playing as background music during family time, you might even find it easier to honestly express the gratitude you don’t usually put into words!
Samsung Galaxy S24 Ultra “Chat Assist that eliminates language barriers”
A commercial introducing the translation feature built into chats on the Galaxy S24 Ultra.
When a Korean user shows a chat on the Galaxy S24 Ultra to an American man, it’s shown how simply tapping “Tap to translate” instantly translates the conversation.
It’s a handy feature that breaks down language barriers.
In the first half, the background music is “Vissi d’arte, vissi d’amore,” known for its beautiful vocals, and in the latter half the ad features “Reefa (feat.
AD.AM, i.t, IzzyOT & M1llz)” by Manchester rapper Ekayz.
It’s a stylish track with a strikingly cool beat.
Samsung Galaxy S24 Ultra “Translate and summarize smartly with AI” edition
This is a commercial for the Galaxy S24 Ultra that highlights how easily you can translate and summarize conversations recorded with the voice recorder.
The first half features “Vissi d’arte, vissi d’amore” from the opera Tosca as the background music, while the latter half uses “Rêve Pour Une Image” by French jazz pianist Jacques Dieval.
It’s a calm yet lively piece that’s very pleasant to listen to.
Samsung Galaxy S24 Ultra: “Real-Time Interpreter that Breaks Language Barriers”
A commercial introducing the Galaxy S24 Ultra’s real-time interpreting feature.
It shows a man traveling abroad calling a local taxi and communicating smoothly by using the Galaxy S24 Ultra’s real-time interpreter.
It’s a very convenient and appealing feature for anyone going overseas! Two songs are used as background music in the commercial: in the first half, “Vissi d’arte, vissi d’amore” from the opera Tosca, and in the second half, “Everybody Get Down” by James T.
Crawford and Vance Westlake.
The track’s powerful bass, crisp percussion, and cool rap make it irresistibly catchy.
iPhone 14 Plus: “A Battery That Keeps On Running”
The song used in the iPhone 14 Plus commercial “Running Battery” is “Two Miles an Hour.” It’s a track by rapper and actor Ludacris.
He’s well known for appearing in the car-themed Fast & Furious series, and he’s also said to love cars in his private life.
This song expresses his deep affection for cars.
Since the commercial also features a wagon running, it’s a perfect match.
