Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials: the charm lies in the serialized, friendly ads (61–70)
Rakuten Mobile “Rakuten Platinum Band” version
This commercial announces the launch of Rakuten’s platinum band and promotes how Rakuten Mobile’s potential will expand even further from here.
The footage showing the president talking about the platinum band clearly conveys the seriousness of the initiative.
The overall use of large typography also underscores a strong determination to open up the future.
Google Pixel 8: ‘The AI smartphone made by Google’ edition
This is a commercial introducing the convenient features of Google’s AI smartphone, the Google Pixel 8.
It focuses on the comfortable user experience enabled by AI support, depicting how AI enhancements make photos, audio, and more enjoyable.
The song used is “Zoom,” whose rhythm-forward sound conveys a steadily rising sense of excitement.
Galaxy Z Fold5 “Carry a Big Screen With You” Edition
In the Galaxy Z Fold5 commercial titled “Carry the Big Screen,” it highlights how you can powerfully handle both play and work—continuing a game you were playing on the TV on the Galaxy Z Fold5, or picking up work you were doing on a computer on the Galaxy Z Fold5.
In the ad, there’s a visual gag that matches the lyrics of the background song “Please Don’t Go,” making it look like the TV and computer are pleading, “Don’t go!” Also, the version used in the commercial is a cover, and its vibe is quite different from the original track by KC & The Sunshine Band.
Galaxy Z Flip4 ‘Smartphone Debate – Both Sides’ Version
Yurina Kawaguchi, who is active as a model, actress, and singer, appears in the commercial “Smartphone Debate – Both” for the foldable smartphone Galaxy Z Flip4.
Kawaguchi also performs the CM song, with her track “C.O.S.M.I.C Love,” released digitally in July 2023, being featured.
The lyrics are entirely in Korean, and the retro-pop melody line, which evokes a hint of nostalgia, sticks in your ears.
Kawaguchi’s cute vocals match perfectly, making it a number that naturally gets your body moving to the rhythm.
Galaxy Z Flip5 “Now, toward freedom” Version
In the Galaxy Z Flip5 commercial titled “Now, Toward Freedom,” it’s highlighted that “With the Galaxy Z Flip5, you can even do things like this!!,” showcasing capabilities that weren’t possible with previous smartphones.
The stylish visuals are accompanied by a high-sense BGM: an arranged version of “Don’t Cha ft.
Busta Rhymes” by The Pussycat Dolls.
The mood differs greatly from the original track, giving a more refined impression.
docomo #Youth Time Trip Vaundy × docomo Youth Support Movie
Among NTT Docomo’s commercials, the Youth Support Movie series is especially popular.
In the version released in the summer of 2023, each person answers the question, “What did you leave undone in your high school life during the COVID-19 pandemic?” by naming something they wanted to do but couldn’t—and then they go and do it.
The smiles of the young people featured are dazzling, and every scene in the ad radiates pure youth.
It’s a commercial that warms your heart just by watching it.
The BGM features singer-songwriter Vaundy’s “mabataki.” The lyrics, which calmly speak of a world full of compassion, are striking and deeply moving.
Santaro Series: Global First Love
In addition to the familiar trio of the Santaro characters, Masaki Suda and Fuku Suzuki appear in the commercial “Global First Love.” This CM features the American folk song “Varsovienne by Three.” The first part of the title, “Varsovienne,” is a dance that originated in Poland and later spread to the United States, where it became widely known.
The latter part, “by Three,” indicates that the partner changes three times during the dance.
Its graceful melody is perfect for dancing!
