Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials. The charm lies in the serialized, approachable ads (51–60)
Galaxy Z Flip4 ‘Smartphone Debate – Both Sides’ Version
Yurina Kawaguchi, who is active as a model, actress, and singer, appears in the commercial “Smartphone Debate – Both” for the foldable smartphone Galaxy Z Flip4.
Kawaguchi also performs the CM song, with her track “C.O.S.M.I.C Love,” released digitally in July 2023, being featured.
The lyrics are entirely in Korean, and the retro-pop melody line, which evokes a hint of nostalgia, sticks in your ears.
Kawaguchi’s cute vocals match perfectly, making it a number that naturally gets your body moving to the rhythm.
Galaxy Z Flip5 “Now, toward freedom” Version
In the Galaxy Z Flip5 commercial titled “Now, Toward Freedom,” it’s highlighted that “With the Galaxy Z Flip5, you can even do things like this!!,” showcasing capabilities that weren’t possible with previous smartphones.
The stylish visuals are accompanied by a high-sense BGM: an arranged version of “Don’t Cha ft.
Busta Rhymes” by The Pussycat Dolls.
The mood differs greatly from the original track, giving a more refined impression.
docomo #Youth Time Trip Vaundy × docomo Youth Support Movie
Among NTT Docomo’s commercials, the Youth Support Movie series is especially popular.
In the version released in the summer of 2023, each person answers the question, “What did you leave undone in your high school life during the COVID-19 pandemic?” by naming something they wanted to do but couldn’t—and then they go and do it.
The smiles of the young people featured are dazzling, and every scene in the ad radiates pure youth.
It’s a commercial that warms your heart just by watching it.
The BGM features singer-songwriter Vaundy’s “mabataki.” The lyrics, which calmly speak of a world full of compassion, are striking and deeply moving.
Santaro Series: Global First Love
In addition to the familiar trio of the Santaro characters, Masaki Suda and Fuku Suzuki appear in the commercial “Global First Love.” This CM features the American folk song “Varsovienne by Three.” The first part of the title, “Varsovienne,” is a dance that originated in Poland and later spread to the United States, where it became widely known.
The latter part, “by Three,” indicates that the partner changes three times during the dance.
Its graceful melody is perfect for dancing!
Summary of au commercials: the charm lies in the serialized, friendly ads (61–70)
Santaro Series ‘Onichan’s Parental Love’ Episode
In the commercial “Oni-chan no Oyagokoro” featuring the Santaro trio along with Masaki Suda and Fuku Suzuki, the Israeli folk song Kol Dodi is used.
This song sets to music verse 8 of chapter 2 from the Song of Songs in the Hebrew Bible, which speaks of hearing the voice of one’s beloved and their coming.
Its poignant melody evokes the nation and culture of Israel, making listeners feel as if they’ve stepped into the country just by hearing it.
In the commercial, the original song is used with a slightly pop-style arrangement.
Santaro Series: ‘Matching Outfits’ Edition
In the commercial “Matching Outfits,” featuring the three Santaro characters and Rina Kawaei, the German folk piece “Ländler in F” is used.
This song is a dance tune for couples.
Its buoyant, cheerful melody evokes a sweet, tingly feeling, as if you’re spending a fun moment with a lover.
Just like the CM’s storyline, it’s a perfect track to hype up a lovey-dovey couple.
Instead of J-pop and the like, it might be nice to go on a date with a song like this as your BGM from time to time!
Santaro Series: “The Shopping Song” Ad
In an au commercial, one of the Santaro trio—Urashima Taro, played by Kenta Kiritani, aka Uracchan—goes shopping using accumulated au WALLET points.
In the ad, Uracchan sings a parody of “Boken no Uta” (Adventure Song), originally sung by Oyachan (Thumbelina) played by Elaiza Ikeda before this commercial aired.
The parody is aptly titled “Okai-mono no Uta” (Shopping Song).
Set to a catchy melody, it celebrates using points to score great deals and how getting a bargain is a good thing.
He’s actually shopping for weapons to slay ogres, yet the song is so cheerful you’d never guess it’s pre-ogre-hunt! It makes you think, “Shopping can be this fun?” and feel like saving up points yourself.