Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials. The charm lies in the serialized, approachable ads (51–60)
UQ mobile UQUEEN and the butler with a line: “It’s already over, you know?” version
This is a commercial that highlights the simplicity of WiMAX + 5G—just plug it into an outlet and you can use Wi-Fi.
Like at a ceremony, the butler gives a signal, and in the meantime the Queen has already finished setting it up.
Hikari Mitsushima’s tossed-off delivery and Ryuhei Matsuda’s surprised expression both emphasize the sense of speed.
UQ mobile “UQ is changing. From 20GB to 33GB” Edition
This commercial, where Gachapin and Mukku announce that “the price stays the same, but the data allowance increases from 20GB to 33GB,” is for UQ mobile’s pricing plan.
It has the vibe of a foreign company’s new product launch presentation, and the plan’s details come across clearly.
UQ mobile New Member Audition: “Great Cashback Festival” Edition
This is a promotional commercial for a Big Cashback Festival, themed around an audition for new UQ mobile members.
This time, Onyokun—the character from Otoyoku Jikan, a music amusement park—appears and performs a song.
However, Gachapin interrupts midway and, in an overbearing manner, asks, “What does ‘a good deal’ mean to you?” The spot recreates the feel of a high-pressure interview, resulting in a strikingly surreal atmosphere.
Y!mobile Bakabon family turns into cats: ‘All plans 980 yen’ edition
The Y!mobile commercials featuring Mana Ashida, Tetsurō Degawa, and Eiko Koike are well known, and this one is part of a series where the three of them turn into cats.
The Bakabon family, who also become cats in the opening of the ad, are incredibly cute, aren’t they? In the commercial, the benefits of each plan—S, M, and L—are introduced.
Summary of au commercials: the charm lies in the serialized, friendly ads (61–70)
au “Child GPS Watch: Anshin Watcher” Version
This is an introductory commercial for a safety watcher device that, when carried by a child, lets you receive notifications that they’ve left school and check their location.
It portrays the feelings of parents watching over their child’s growth, and I think parents of elementary schoolers can relate.
au Online Shop × Kaiji: ‘Suspicion and Truth’ Edition
This is a collaboration between au and Nobuyuki Fukumoto’s wildly popular manga, Kaiji: Ultimate Survivor.
The commercial features Kaiji and his nemesis Tonegawa, showcasing the convenience and value of the online shop alongside iconic scenes and lines from the manga.
It’s a fun ad that plays to each character’s traits: the incredulous, ever-skeptical Kaiji and the money-obsessed Tonegawa bantering with the narrator.
docomo ‘Docomo Point-Saving Plan Begins’ version
This is a promotional commercial for Docomo’s point-saving plan, where you can rack up lots of d POINTs by using d Barai (d Payment).
It’s a memorable ad featuring the d POINT mascot duo, the Poinco brothers, with a clear and simple presentation style.