Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- A collection of commercials featuring Hikari Mitsushima, ranging from funny to friendly ones.
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- Summary of GU commercials: appealing casts and direction that capture the latest trends.
- A roundup of buzzworthy commercials featuring Ai Mamiya. A comprehensive introduction to both old and new ones.
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
- [Y!mobile Commercials] Popular and Historical Commercials Summary [2026]
- A commercial featuring Tsuyoshi Kusanagi. Its charm lies in humor and approachability.
- [au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]
au commercial roundup: The charm lies in the friendly, serialized ads (11–20)
au Cheering Discount Santaro Series ‘Cheering Exercise’ Version
In addition to the familiar trio of Shota Matsuda, Gaku Hamada, and Kenta Kiritani, fitness instructor Marina Takewaki appears in the AU Ouen-wari commercial “Cheer Exercise.” This CM uses an instrumental version of the song “Let Us Clap Our Hands, Okay.” In Japan, the song is known as “Te wo Tatakimashou” and is famous as a children’s hand-play song.
Many of you probably remember clapping your hands or stomping your feet to it.
In the commercial, the track is arranged in a trance style to perfectly suit exercise music, matching the story of the ad.
Santaro Series: ‘Minna tte Everyone!’ Edition
The song featured in au’s first commercial released in 2021.
Many people were likely surprised by Elaiza Ikeda’s vocals—clear yet powerful—who, while active as an actress and fashion model, plays Thumbelina in the ad.
The message that everyone may seem the same yet each person has their own individuality perfectly matches the concept of the commercial, with au meaning “hero.” The TV spot uses a short version, but it’s a track you should definitely listen to in full.
au Support Discount Santaro Series: “We Want to Support Support” Edition
In the Santaro-series au Ouen-wari commercial “We Want to Cheer on the Cheering,” a cover of the British military march “The British Grenadiers” is used.
While the original has a powerful tone that praises the army’s bravery, the version arranged by music producer and composer Katsuya Yamada for the CM has a softer feel.
Carried by a snare rhythm, the melody is played with a light flute timbre.
As the bass and other instruments join, the latter half gradually gains in boldness, yet overall it unfolds with a pop sensibility that matches the commercial’s comedic vibe.
au povo “Shall we start povo? Choose only what you use” version
This commercial clearly promotes how, with povo, you can choose your monthly data allowance based on how much you use.
It opens with a bar graph comparing monthly smartphone bills, raising the question that the male protagonist’s phone bill might be too high.
Then it briefly explains povo’s pricing structure, emphasizing that you can pick only what you use, so you can save on your phone bill appropriately with a waste-free plan that fits you perfectly.
Paired with a parody song set to “The Bear Went Over the Mountain,” it’s a very friendly and easy-to-understand commercial.
au Value Link Plan “Husband and Wife’s Conversation” EditionShota Matsuda, Kasumi Arimura, Kira Murayama
This is a heartwarming commercial depicting a conversation between the married couple Momotaro, played by Shota Matsuda, and Princess Kaguya, played by Kasumi Arimura.
Momotaro confides that something seems off with their daughter, Momohime, played by Kira Murayama.
She’s been plucking flower petals, staying up all night making sweets, and he even saw her putting on makeup…
Momotaro can’t figure out what these actions mean, while Princess Kaguya, who understands everything, breaks into a knowing smile.
Seeing the tender parental feelings of the two gives viewers a warm, fuzzy feeling as well.
At the end of the commercial, the U18 Value Plan for those under 18 is introduced, tying in with Momohime’s first love.
au Google Pixel New-Life Situations Theater: “Working Adult” Edition / “University Student” EditionFRUITS ZIPPER
This is an au commercial introducing the convenient features of Google Pixel.
Members of FRUITS ZIPPER appear, reenacting relatable scenes from the perspectives of a working professional and a university student.
It shows how they make practical use of the Pixel in those situations.
The commercial specifically highlights the appeal of the Pixel and features their song “Pipopapo,” released in August 2025.
With its cute, upbeat lyrics, it’s a track that lifts your spirits just by listening.
Summary of au commercials: the charm of the serialized, familiar ads (21–30)
Santaro Series: Idol Debut
The original song “Watashi wa Houdai” from the “Idol Debut” edition features Kasumi Arimura as Princess Kaguya from au’s Santaro series, singing and dancing like an idol.
The song title and lyrics play on au’s unlimited-use plan.
Only a short verse is sung in the commercial, but it still packs in classic idol-style call-and-response.
It has a slightly old-fashioned, vocal-flourish feel in parts, while the presumed chorus is a cute, quintessential idol tune.
If there’s a full version, you’d definitely want to give it a listen!
