You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
- Summary of UQ mobile commercials: ads featuring charmingly humorous direction
- Mobile phone and smartphone commercials. A roundup of commercials for new models and carriers.
- A collection of commercials featuring Hikari Mitsushima, ranging from funny to friendly ones.
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- Summary of GU commercials: appealing casts and direction that capture the latest trends.
- A roundup of buzzworthy commercials featuring Ai Mamiya. A comprehensive introduction to both old and new ones.
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
- [Y!mobile Commercials] Popular and Historical Commercials Summary [2026]
- A commercial featuring Tsuyoshi Kusanagi. Its charm lies in humor and approachability.
- [au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]
Compilation of au commercials: charming, serialized ads that feel familiar (1–10)
Rakuten Mobile iPhone 14 Pro “The Cheapest Among Japanese Carriers!” EditionNEW!
This commercial powerfully highlights that even with Rakuten Mobile, the iPhone 14 Pro is available—and claims you can get it cheaper than anywhere else.
The footage shows a variety of people coming together and moving in sync with smiles, vividly expressing the anticipation and excitement for the iPhone in a powerful way.
The song that further amplifies the energetic atmosphere portrayed in the video is Queen’s “We Will Rock You.” The stomping-like opening sound is striking, and the way the voices gradually layer conveys a strong sense of unity.
Rakuten Mobile Rakuten Hand “I did an Iniesta Hand” versionNEW!Iniesta
This is a commercial that portrays Iniesta engaging in soccer and, through an unexpected turn of events, promotes Rakuten Mobile.
During the match, the whistle blows, and just when it seems he’s been called for a handball, instead of a yellow card he’s handed Rakuten Mobile’s Rakuten Hand.
It’s not a handball, but a Rakuten Hand.
The scene then shifts to Iniesta smiling, comically highlighting that it’s an appealing device.
Rakuten Mobile Rakuten UN-LIMIT VII “Data Plan” EditionNEW!Ryoko Yonekura
This commercial promotes Rakuten Mobile’s plans that solve smartphone problems, powerfully narrated by Ryoko Yonekura.
By using concrete figures, such as comparisons with typical pricing, the appeal comes across even more strongly.
Her shifts between a serious expression and a smile are also key points, conveying an attitude of empathy toward users and evoking a sense of excitement that makes everyday life more enjoyable.
Rakuten Mobile Rakuten UN-LIMIT VI “Flames of Challenge” VersionNEW!Masahiro Tanaka
This commercial emphasizes the powerful spirit of challenge embodied by Masahiro Tanaka and conveys that Rakuten Mobile is continuing to take on challenges in the same way.
The visuals focus on his powerful pitching, with flames rising and overlapping captions highlighting the appeal of Rakuten Mobile, which heightens expectations for its features.
The song that strongly amplifies the sense of power depicted in the footage is Queen’s “We Will Rock You.” Its striking, stomp-like sound leaves a strong impression, and the layered vocals evoke an image of moving forward with determination.
Rakuten Mobile Rakuten UN-LIMIT VII “A Surprise Has Arrived” EditionNEW!yuzu
This commercial conveys the comfort and exhilaration of Rakuten Mobile through scenes of a surprise live performance by the duo Yuzu.
A key point is the depiction of not only people on-site but also viewers in various locations watching the live stream, which also expresses the stability of a network that connects you anywhere.
The song being performed during this lively show is Yuzu’s “RAKUEN.” It’s a track that seems to capture the excitement of diving into a fun place, with bright sounds and light, airy vocals conveying positive emotions.
The structure that encourages handclaps also evokes a sense of powerful unity, as if everyone is moving forward together.
Rakuten Mobile x Samsung Galaxy S26: “The Latest Galaxy at a Great Deal” EditionNEW!
This commercial, which plays on the idea of “getting ahead” while showcasing a man performing acrobatic moves that rotate his body in various ways, is visually stunning and captivating.
Mirroring the product’s hallmark of crisp, clear imagery, the use of slow motion is a wonderful touch.
At the end of the spot, it also introduces an easy trade-in program that lets you purchase the product conveniently.
Rakuten Mobile “Rakuten Mobile is a great deal for families!” versionNEW!
It’s a commercial that tells you family discounts save you money and make household finances easier, but because every family member speaks in this overpowering, tough-guy manner, you can’t help but laugh.
All the voices are dubbed by voice actor Yuki Kaji.
It’s also funny that they’re wearing clothes labeled with their roles, like Dad, Mam, and Ani.
Their faces as they spend the saved money on yakiniku are full of superiority and a sense of release, keeping you laughing right up to the very end.
It’s like listening to a conversation between members of an adventurer party!