Compilation of au commercials: charming, serialized ads that feel familiar (1–10)
au Value Link Plan “Husband and Wife’s Conversation” EditionNEW!Shota Matsuda, Kasumi Arimura, Kira Murayama
TVCM | au Value Link Plan “Husband and Wife’s Conversation” Edition
This is a heartwarming commercial depicting a conversation between the married couple Momotaro, played by Shota Matsuda, and Princess Kaguya, played by Kasumi Arimura.
Momotaro confides that something seems off with their daughter, Momohime, played by Kira Murayama.
She’s been plucking flower petals, staying up all night making sweets, and he even saw her putting on makeup…
Momotaro can’t figure out what these actions mean, while Princess Kaguya, who understands everything, breaks into a knowing smile.
Seeing the tender parental feelings of the two gives viewers a warm, fuzzy feeling as well.
At the end of the commercial, the U18 Value Plan for those under 18 is introduced, tying in with Momohime’s first love.
au povo “Shall we start povo? Choose only what you use” versionNEW!
Now airing on TV: “Starting povo? Choose only what you use” (version)
This commercial clearly promotes how, with povo, you can choose your monthly data allowance based on how much you use.
It opens with a bar graph comparing monthly smartphone bills, raising the question that the male protagonist’s phone bill might be too high.
Then it briefly explains povo’s pricing structure, emphasizing that you can pick only what you use, so you can save on your phone bill appropriately with a waste-free plan that fits you perfectly.
Paired with a parody song set to “The Bear Went Over the Mountain,” it’s a very friendly and easy-to-understand commercial.
au “Let’s go together in the first year of Reiwa” (version)Shota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura, Nanao, Masaki Suda, Rina Kawaei, Takashi Sasano, Tomoya Maeno
New commercial celebrating the Santaro trio’s “first year of Reiwa”: au “Let’s go together in the first year of Reiwa” edition
This is a commercial from au’s “Santaro” series, featuring Shota Matsuda, Kenta Kiritani, and Gaku Hamada as protagonists from old folktales, which aired around the time the era name changed to Reiwa.
Other characters who have appeared so far also show up one after another, and their interactions with the Santaro trio create a cheerful and warm atmosphere.
The scenes of just the three of them are also striking—their wholehearted smiles when they’re together convey a strong sense of friendship.
The song that further elevates the fun mood depicted in the footage is GReeeeN’s “Issho ni Ikou” (“Let’s Go Together”).
With a light rhythm and layered vocals, the dazzling sound conveys a positive message.
au Support Discount Santaro Series: “We Want to Support Support” Edition
[au Santaro] Momotaro is confused… What does “cheering on the cheering” even mean!? New CM: ‘We Want to Support the Support’
In the Santaro-series au Ouen-wari commercial “We Want to Cheer on the Cheering,” a cover of the British military march “The British Grenadiers” is used.
While the original has a powerful tone that praises the army’s bravery, the version arranged by music producer and composer Katsuya Yamada for the CM has a softer feel.
Carried by a snare rhythm, the melody is played with a light flute timbre.
As the bass and other instruments join, the latter half gradually gains in boldness, yet overall it unfolds with a pop sensibility that matches the commercial’s comedic vibe.
au PAY Smart Loan “Application” versionKenjirō Tsuda, Kanon Narumi
au PAY Smart Loan | “Application” Chapter
This is a commercial that introduces what the au PAY Smart Loan is through an exchange between Kenjiro Tsuda and Kanon Narumi.
It starts with Narumi speaking to Tsuda, who doesn’t seem interested, and as the conversation progresses, it becomes clear that he actually is interested.
It also clearly portrays that if you’re an au user, applying is easy and it’s a convenient option to use.
The video has a casual tone that conveys the message: first, check whether it suits you.
TV Commercial | au “Deliver Everything.” 90-second version
This is a film depicting how the Santaro characters, the image mascots of au, relate to things they find beautiful.
It conveys a grand message: when you want to share something beautiful with someone important to you, it leads to human connection, a sense of fulfillment in life, and great happiness.
The song that highlights the film’s sweeping yet warm atmosphere is “Todoke, Zenbu.” sung by Oni-chan, played by Masaki Suda.
It’s a song about wanting to share the happiness you’ve felt with someone dear, and its powerful yet gentle vocals express the depth of that feeling.
