Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials: charming, serialized ads that feel familiar (81–90)
Google Pixel 7a ‘Two-Shot Magic: Sota Uemura’ EditionSota Uemura
Marcy is a three-piece rock band.
Their song “Mix” has been making waves after being chosen as the theme for a reality dating show and as a Google Pixel commercial track.
The commercial stars Sota Uemura and portrays a summer romance.
Meanwhile, the lyrics depict happy moments spent with a loved one, making it a perfect fit for the story.
If you love feel-good love songs, give it a listen now! Also, the drama-style music video is getting a lot of buzz, so don’t miss it.
SoftBank: Answering social challenges. “Smartphone Classroom: Disaster Preparedness Course”Masaharu Fukuyama
Masaharu Fukuyama appears in SoftBank’s disaster-preparedness-themed commercial.
It introduces a class on disaster preparedness using smartphones, offered through SoftBank’s smartphone workshops.
The background music is Fukuyama’s signature song “Kazoku ni Narou yo” (“Let’s Become a Family”), but for this commercial they used a special version with an original arrangement.
It might be interesting to compare it with the original and listen for the differences.
Google Pixel 8 “Best Take” Version / “Best Take Girls’ Trip” VersionFuwa-chan, Anmika, Thelma Aoyama
A commercial for the Google Pixel 8, which features the ability to enhance photos with AI after shooting.
The lively footage shows Fuwa-chan, Anmika, and Thelma Aoyama traveling and taking eye-catching photos, while BLACKPINK’s “How You Like That” amps up the excitement.
Google Pixel 8 Editing Magic “Jump” Version / “Superman” Version
This is a commercial introducing “Magic Editor,” the photo editing feature on Google’s AI smartphone, the Google Pixel 8.
With brightness correction, background adjustments, and moving the subject, even simple photos can be transformed in fun ways.
The ad clearly showcases examples of edits, such as a photo where surrounding people are removed to make it look like someone is jumping high, and another where a child appears to be floating at an astonishing height.
The featured song is “Post That.” Its powerfully pulsing rhythm conveys a near-futuristic atmosphere.
Google Pixel 7a Two-Shot Magic: “Sota Uemura” Version / “Shiina Yurugi” Version
This is a commercial for the Google Pixel Android smartphone.
It features a model equipped with a high-performance camera, and the ad successfully conveys the image of outstanding picture quality.
The lively song by Marcy, a rock band formed in 2018, along with vocalist Ukyo Yoshida’s light yet emotionally resonant voice, helps create a sense of a fun, phone-enabled lifestyle.
Google Pixel #BestPhonesForever “Suspicious Wi‑Fi” Episode / “Starlight” Episode / “Plateau” Episode
This cleverly sarcastic, quintessentially international-style commercial is for Google’s smartphone, the Pixel.
It’s structured as a conversation between the rival devices—the iPhone and the Pixel—in which the Pixel’s advantages over the iPhone are revealed one after another.
In the latter half of the ad, a phrase from the song “Guerrilla” by San plays.
The snippet used in the commercial gives off a cool vibe, but if you listen to the whole track, you’ll be captivated by its catchiness and bright, fun atmosphere.
Summary of au commercials. The charm lies in the serialized, friendly ads (91–100).
Y!mobile Bakabon Family Turns into Cats: “Super Value with Tons of Gigs” / “Extra Gigs, Extra Savings” / “Comprehensive Support” / “Stay Connected” / “Simple 3 Plans”
The Y!mobile commercial featuring Tetsurou Degawa, Eiko Koike, and Mana Ashida takes an unexpected turn this time, with the whole family turning into cats.
After a brief moment of confusion, they adorably start enjoying their suddenly cat-filled lives.
Each version of the commercial highlights Y!mobile’s appeal, such as great value and robust support.