Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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Summary of au commercials. The charm lies in the serialized, friendly ads (91–100).
au PAY Card “10 Million Members Milestone” VersionMinami Tanaka
This is a commercial for the au PAY Card featuring Minami Tanaka answering the question of whether appearance or specs matter more for a credit card.
After thinking briefly, she declares emphatically, “Definitely the specs!”—and the force of her tone is quite startling.
Then, a narration introduces the appeal of the au PAY Card.
The structure keeps you watching to the end, just as the creators intended.
docomo Sekai Sonomanma Giga “Bocca della Verità” (Truth Mouth) VersionNao
This is a commercial themed around the Mouth of Truth, a sculpture in Italy said to trap the hands of liars.
After Nao says, “You absolutely need to rent Wi‑Fi overseas!” she puts her hand into the Mouth of Truth and can’t pull it out.
It turns out the story is meant to highlight that with a DOCOMO smartphone, you can use it abroad as is without renting Wi‑Fi.
It’s a brilliant development that clearly promotes the service while keeping viewers engaged.
Summary of au commercials. A charming series of familiar, serialized ads (101–110)
Google Pixel 9 Pro: Taishi Oda ‘Long-Lasting Battery’ / ‘Circle to Search’
This is a Google Pixel promotional commercial featuring wheelchair tennis player Taiki Oda.
It highlights AI-powered battery management for longer life and the convenience of Circle to Search for easily finding clothing and shoes you like.
The ad not only showcases the usefulness of Google Pixel, but also gives a glimpse of Oda outside of his matches.
UQ mobile UQ New Member Audition “No.1 in Feeling Connected” / “Great Deals for Parents and Kids”
In the commercials themed around auditions for new CM members—“Experience the No.1 Connectivity” and “Great Deals for Parents and Kids”—Gachapin and Mukku serve as judges, depicting the process of auditioning characters who will newly appear in the ads.
Interspersed throughout are appeals highlighting UQ mobile’s ease of connection and great value, resulting in content that once again conveys the appeal of UQ mobile.
UQ mobile: The “Signal-Maxed with a Poker Face” version / the “All-In Bon-Bon” version
This commercial for UQ Mobile, a sub-brand of au, has been getting attention for its decidedly surreal direction.
Titled “People Who Don’t Show It on Their Faces,” the ad features a man delighted that he gets a solid signal even in a crowd and a woman thrilled about the generous data allowance.
The twist is that, although they’re overjoyed on the inside, none of it shows on their faces.
The effect is so surreal and amusing that many viewers find themselves watching it over and over.
docomo ahamo “Even if you’re scared, move forward” versionBE:FIRST
It’s a stylish video featuring the members of BE:FIRST that could be mistaken for a music video of the song.
With the theme “move forward even if you’re scared,” it portrays each member believing in themselves and pressing on, even when the path ahead is unclear.
The track that heightens the mood of the commercial is BE:FIRST’s “Blissful.” Its rhythm-forward, lighter sound is striking, bringing the vocals into sharper focus.
Because you can clearly hear each individual voice and their harmonies, the song also conveys the bond among the members.
docomo “Falling in Love with Points” VersionMinami Hamabe, Lochi
This is a drama-style NTT Docomo commercial featuring Minami Hamabe and the comedy duo Lotti.
Kokado is the type who saves points, while Nakaoka is the type who spends them, and it’s amusing to see Minami Hamabe’s heart waver between these two opposites.
The BGM is TRF’s “BOY MEETS GIRL,” one of their signature songs released in 1994.