Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
You often see commercials from au, one of Japan’s major mobile carriers, when watching TV or online videos, don’t you?
Among them, many people look forward to the series-style ads like the Santaro (Three Taro) series and the “Awareness Too High! Takasugi-kun” series.
In this article, we’ll introduce a comprehensive roundup of au commercials to date, including those series ads!
We’ll cover everything from entertaining, story-driven spots to moving, emotional commercials, as well as the songs featured in them.
If there’s a particular ad you’ve been curious about, be sure to check it out.
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- A roundup of buzzworthy commercials featuring Ai Mamiya. A comprehensive introduction to both old and new ones.
- Rakuten Mobile commercial. Popular actresses and comedians are appearing in it.
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
- [Y!mobile Commercials] Popular and Historical Commercials Summary [2026]
- A commercial featuring Tsuyoshi Kusanagi. Its charm lies in humor and approachability.
- [au Commercial] Songs Featured in the Commercials. A History of CM Songs [2026]
Summary of au commercials: Charming, serialized ads that feel familiar (71–80)
QT Mobile “Sri Jayawardenepura Kotte” VersionHiroshi Abe
This is a commercial for QT Mobile, the MVNO of the Kyushu Electric Power Group.
In this “Sri Jayawardenepura Kotte” version featuring actor Hiroshi Abe, he appears as a teacher.
Sri Jayawardenepura Kotte is the capital of Sri Lanka, and in the CM there’s a scene where the students repeat after Abe as he says it.
Then he pulls out another map and says the line, “QT Mobile is a great deal,” forcing in a QT Mobile promo in a somewhat over-the-top, surreal twist.
It’s a humorous spot that’s sure to make you chuckle.
UQ mobile UQUEEN ‘Big Purchase’ VersionHikari Mitsushima, Ryuhei Matsuda
This is a UQUEEN series commercial—familiar from UQ mobile’s ads—announcing that by signing up for an eligible UQ mobile plan, you can use Amazon Prime for three months.
In the ad, Ryuhei Matsuda orders Gachapin and Mukku dolls on Amazon for UQEEN, played by Hikari Mitsushima.
The next day, just when it seems the items have arrived, it turns out it’s not the products but Gachapin and Mukku themselves—an unexpected twist! Overall, it’s a very playful and cute commercial.
au PAY Card “10 Million Members Milestone” VersionMinami Tanaka
This is a commercial for the au PAY Card featuring Minami Tanaka answering the question of whether appearance or specs matter more for a credit card.
After thinking briefly, she declares emphatically, “Definitely the specs!”—and the force of her tone is quite startling.
Then, a narration introduces the appeal of the au PAY Card.
The structure keeps you watching to the end, just as the creators intended.
docomo Sekai Sonomanma Giga “Bocca della Verità” (Truth Mouth) VersionNao
This is a commercial themed around the Mouth of Truth, a sculpture in Italy said to trap the hands of liars.
After Nao says, “You absolutely need to rent Wi‑Fi overseas!” she puts her hand into the Mouth of Truth and can’t pull it out.
It turns out the story is meant to highlight that with a DOCOMO smartphone, you can use it abroad as is without renting Wi‑Fi.
It’s a brilliant development that clearly promotes the service while keeping viewers engaged.
Rakuten Mobile “So Takei Challenges a Giant ○○” VersionSo Takei
In the Rakuten Mobile commercial featuring So Takei, titled “So Takei Takes on a Giant ___,” the ad opens with a cool scene of Takei tackling a rock-climbing challenge.
The sweeping background music gives it the feel of an adventure film, and just when it seems like he’s finally reached the summit…
the rock face continues even higher, leading to a humorous letdown.
It’s then revealed that this rock wall is actually a graph representing Rakuten Mobile’s 4G population coverage, which boasts an astonishing 99.9%.
It’s a brilliantly crafted commercial that uses an unexpected approach to highlight the vastness of its service area.