A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [February 2026] Summary of Trending Latest Commercial Songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A collection of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (41–50)
Kao Merit “The Day I Cooked for the First Time”
Titled “The Day I Cooked for the First Time,” this commercial depicts, in softly drawn illustrations, a child taking on the challenge of cooking with their mother for the very first time.
Watching it likely brought back memories of your own first attempt at cooking.
The series features its signature touch: children’s voices singing ‘Koufukuron’ (A Theory of Happiness).
The original song was Shiina Ringo’s debut single, released in 1998.
Its lyrics—chronicling the earnest struggle to protect someone precious—are captivating, and many people were moved by them at the time of release and continue to be moved even now.
A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (51–60)
Kao Humming Deodorizing Effect Sweat & Oily Odor Type ‘Humming Song Summer’ VersionShun Oguri
This is a Humming commercial featuring Shun Oguri playing a salesperson who has to make rounds outside regardless of the hot season.
It promotes the idea that you won’t smell even if you sweat by putting it to song, and at the end of the ad, Oguri also sings, “Your Humming.” The original song used in this commercial is actually a parody version of “GOOD TIMIN’” by American singer Jimmie Jones.
The song was released in 1960 and was also covered in Japan by Kyu Sakamoto.
Kao Essential: ‘Melting Magic for Damaged Hair’ Edition
Kao’s Essential is a commercial that appeals to people with damaged hair, highlighting how it restores a meltingly smooth feel.
The visuals transition from pop-style animation to live action, conveying that beautiful hair is easy to achieve.
The dynamic movement of the hair while running powerfully makes the smoothness easy to understand.
It also seems to express the idea that repairing damaged hair leads to happier days.
Kao Attack: “Soaking-Level” VersionMasaki Suda, Tomoko Murakami
Masaki Suda appears before Tomoko Murakami, who’s worried that “the collar grime won’t come out unless I soak it,” and recommends Attack Antibacterial EX.
The ad emphasizes its powerful cleaning performance that removes collar stains with a regular wash, and to express this power-up, children appear in comically muscular form.
It’s a friendly, gently humorous commercial that makes you chuckle.
Kao Attack “Sun-Dried Level” VersionMasaki Suda, Tomoko Murakami
This footage of Kazuko Kurosawa singing in high spirits is from a commercial for Attack Antibacterial EX for Indoor Drying.
Drying laundry indoors raises humidity and makes odors a concern, but Masaki Suda explains that this detergent solves that problem.
Pay attention to Suda’s expression as he’s overwhelmed by Kurosawa’s high-energy performance.
Kao Merit THE MILD “Conditioner Is Also Foam” VersionYoshida Yō / Yoshida You, Ishikawa Karin
This commercial portrays the surprise and excitement of discovering that Merit The Mild’s conditioner also comes out as foam.
Yoshida Yō, Ishikawa Karin, and Rei use the foaming conditioner and cheerfully share what they felt.
With everyone smiling and their words staying positive, the fresh backdrop reinforces the message, effectively highlighting the happiness that comes from its impressive effectiveness.
Kao Wide Haiter PRO Powder: ‘Washing Machine Add-in’ Version / ‘Soaking’ VersionRiisa Naka
This is a commercial featuring Riisa Naka introducing the powdered version of Wide Haiter, which is said to remove even stubborn, tough stains brilliantly.
It promotes adding the product to your usual wash cycle in the washing machine, or soaking heavily soiled items, to make stains come out almost amusingly well.
Seeing Riisa Naka’s confident expression heightens expectations for its effectiveness.