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A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!

Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.

If you look around your home, you’ll probably find several Kao products, don’t you think?

Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.

In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.

In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.

Some series even feature popular actors, so take this opportunity to watch them closely.

A roundup of Kao commercials featuring a wide range of daily necessities. The star-studded cast is also a hot topic! (1–10)

Kao Biore UV × Stray Kids “Anthem Film 2026” VersionNEW!Stray Kids

Kao Biore UV × Stray Kids | Anthem Film 2026 60sec

This commercial showcases the effects of Biore UV and its desire to support people when they go out, conveyed through Stray Kids.

Stray Kids step into sun-drenched places, and even then they maintain a cool composure, which communicates the product’s high efficacy and reliability.

The song that further accentuates the stylish atmosphere depicted in the visuals is Stray Kids’ “Endless Sun.” It’s a track that conveys brightness with the sun as a theme and a stylish vibe, and even the light, agile rap evokes a positive, forward-looking attitude.

Kao Biore The Body “What’s so good about Biore’s foam?” VersionNEW!Kouhei Matsushita, Wakana Matsumoto

Kao Biore The Body “What’s so good about Biore’s foam?” 15-second commercial starring Kohei Matsushita and Wakana Matsumoto

This is a musical-style commercial featuring Kohei Matsushita and Wakana Matsumoto.

While singing, it promotes Biore The Body as recommended for dry skin, highlighting features like washing without friction and retaining moisture.

The bright and refreshing tone of the commercial leaves a very positive impression.

Kao Merit “First Shampoo”NEW!

Kao Merit “First Shampoo” CM

The Meritto commercials are becoming known for their animated spots featuring the memorable singing voices of small children.

Among them, this one introduces Meritto Kids, a version for children.

It highlights that the foam comes out ready-made, making it easy for little kids to use.

The BGM features “Gips,” one of Ringo Sheena’s signature songs.

Although it’s originally a love song, when paired with this footage, it feels like it’s singing about the love between parent and child.

A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (11–20)

Kao Humming Deodorizing Sensation “Leave It to Me for Indoor Drying” VersionNEW!Satoshi Tsumabuki

Kao Humming Deodorizing Effect Leave-It-To-Us for Indoor Drying Version 30-second TV Commercial Satoshi Tsumabuki

This commercial features Satoshi Tsumabuki playing the father of two daughters, showing him doing the laundry.

Since the family is going out that day, they have to dry the clothes indoors, but it highlights that with Humming Deodorant Experience, there’s no odor even with indoor drying.

Kao Biore At-home Esthetic Deep Clay Face Wash “Birth” VersionSairi Ito

Kao Biore At-home Esthe Deep Clay Face Wash Birth Edition CM

Sairi Ito, who has been struggling with clogged pores, was recommended a deep clay face wash.

It promotes its ability to target hidden keratin plugs lurking inside the pores and make them break down on their own.

The look of surprise on Ito’s face as her blackheads disappear clearly conveys how effective it is.

Kao Primavista “Care for the stratum corneum with primer. Fresh dewy skin that won’t break down.” EditionKasumi Arimura

Primavista SOFINA Primavista “With a primer, care for the stratum corneum. Fresh dewy skin that won’t break down.” Commercial

This commercial, which promotes a base makeup that also cares for the stratum corneum, is for Sofina Primavista Stratum Corneum Moisturizing Primer.

It emphasizes that using it allows you to both correct the skin and retain moisture at the same time.

The ad features close-ups of Kasumi Arimura’s skin and concludes with her own narration: “A fresh, dewy glow that won’t break down.”

Kao Clear Clean NEXDENT “Easy-Granule Brushing for Hectic Routines”

Kao Clear Clean “Grain-Easy for Quick Brushing” CM

This is a commercial that uses lively animation to show how Kao’s Clear Clean makes it easy to remove dental plaque even when you’re busy.

It depicts a hectic morning where unexpected troubles cause further delays, while conveying that you can still maintain beautiful, healthy teeth.

Adding to the energetic mood of the visuals is a parody version of “Happy Summer Wedding.” Keeping the original song’s glamorous sound, the lyrics highlight the busyness of mornings and the importance of dental care.