A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [February 2026] Summary of Trending Latest Commercial Songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A roundup of Kao commercials featuring a wide range of daily necessities. The star-studded cast is also a hot topic! (1–10)
Kao Merit “Happiness” Version
This is a Meritto commercial featuring illustrations drawn with a soft touch that leave a strong impression.
The footage depicts the wonderful days of a parent and child, and just watching it warms your heart.
The tagline, “Family, Love, and Meritto,” is lovely as well, highlighting that it’s a perfect shampoo for households raising children.
Kao Biore The Face “Satisfyingly Smooth Skin” VersionSakura Inoue
This commercial straightforwardly showcases Biore The Face, which thoroughly removes pore impurities, by showing it in use.
The rich, voluminous foam clings to the skin, evoking a soft feel that envelops the skin while lifting away dirt.
The way she touches her face after rinsing, along with the smile Sakuram Inoue shows, clearly conveys the uplifting feeling that comes from well-hydrated skin.
Kao Biore Zero “Instant Dry Mist” VersionMinami Hamabe
This commercial introduces Biore Zero’s “Byo-sara” (instant dry) mist, explaining when you can use it and what effects it has.
It portrays Minami Hamabe’s everyday concerns about sweating and shows how the product conveniently controls sweat when she’s in a pinch.
Her smile after using it clearly conveys how her daily life turns refreshingly pleasant.
A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (11–20)
Kao Humming Flair “The Ultimate Fragrance Experience” / “Easy to Dissolve” / “Birth”Satomi Ishihara
This commercial highlights the launch of Aroma Beads from Humming Flair and carefully conveys their appeal.
Through Satomi Ishihara’s presence, it portrays the exquisite fragrance and ease of use.
The image of the scent gently spreading and her blissful expression when she senses it both convey the high quality.
Kao New Beads Praise Me “Morning/Night” VersionYuriko Yoshitaka
This commercial portrays a day in the life of Yuriko Yoshitaka.
In a calm voice, she talks about getting up properly every morning, finishing work, coming home in the cold, and still doing the laundry—and how she wants to be praised for that.
The direction leaves a strong impression that it’s thanks to the scent of New Beads that she’s able to keep going.
The BGM is one of Miki Imai’s signature songs, “PIECE OF MY WISH.” Released in 1991, it reached No.
1 on the Oricon charts.
It’s a gentle yet powerful encouragement ballad about facing your weakened self, accepting it, and moving forward.
Kao Attack ZERO: “Wait a second, ‘Auto-Dispense’” / “Small and Long-Lasting”Tori Matsuzaka, Yosuke Sugino
In this story, Tori Matsuzaka appears before Yosuke Sugino, who has small doubts about Attack ZERO, and reassures him by explaining how excellent Attack ZERO is.
It addresses common, minor concerns—such as refill packs compatible with automatic dispensers and the compact size—thoroughly and clearly.
By the end, Sugino looks relieved, showing that his trust in Attack ZERO has grown.
NIVEA Kao NIVEA Repair Expert: What to do about ultra-dry winter skin? “Décolleté” version / “Shins” version / “Heels” version
This commercial introduces NIVEA Repair Expert as the perfect solution for caring for dryness-induced flakiness and skin irritation.
It showcases dryness-related issues on the décolleté, shins, and heels, and recommends NIVEA Repair Expert to address them.
The ad highlights that applying it at night keeps your skin well-moisturized until morning, likely making anyone concerned about dryness want to give it a try.