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A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!

Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.

If you look around your home, you’ll probably find several Kao products, don’t you think?

Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.

In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.

In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.

Some series even feature popular actors, so take this opportunity to watch them closely.

A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (91–100)

Kao Men’s Biore ONE “Wash Your Whole Body & Smells Great” Version

Kao Men's Biore Men's Biore ONE All-in-One Body Wash + Nice Fragrance Commercial

This is the Kao Men’s Biore ONE commercial, “Washes Your Whole Body & Smells Great,” featuring the cute characters drawn by illustrator Seiji Matsumoto.

Amazingly, this smart product lets you wash your hair, face, and body all with just one bottle.

The animation is clear and easy to understand, too.

Kao Laurier Sara Pure Absorbent “Today, with Laurier” Version

Kao Laurier Sara Pure Laurier Sara Pure Absorbent - Today with Laurier CM

As we give birth and get older, our muscles can weaken, making us worry about leaks when we go out.

This is a commercial for Laurier’s ultra-thin absorbent liners that you’ll want to use at such times.

Composed of gentle animations that convey softness, it communicates a sense of care for women not only through the product but through the commercial itself.

Kao Laurier “Laurier at Work” Project Video AdFumi Nikaido

Kao “Laurier at Work” Project Video Advertisement - Fumi Nikaido

It’s a commercial in which Fumi Nikaido introduces Kao’s “Laurier at Work” project.

It straightforwardly conveys the small question that sparked the project and Laurier’s desire to solve it.

The quietly spoken tone gives it a documentary-like feel.

Kao Quickle Wet Sheets: “Ultra Deodorization for Spaces” EditionRino Sashihara, Asagaya Sisters

Kao Quickle Ultra Deodorizer for Spaces Commercial featuring Rino Sashihara and the Asagaya Sisters

This is the familiar Quickle Wiper commercial featuring the Asagaya Sisters and Rino Sashihara.

Quickle Wiper is typically associated with floor-cleaning, but this new ad highlights that it can also eliminate odors in the air.

The commercial focuses on the smell of fried foods, conveying that it’s a product that would be especially useful around the kitchen.

Kao Quickle 3D Dust-Catching Wet Sheets: “Instantly Refreshing~♪” VersionRino Sashihara, Asagaya Sisters

Kao Quickle 3D Absorbing Wet Sheets “Instantly Refreshing~♪” Video Ad Rino Sashihara Asagaya Sisters

This commercial opens with the Asagaya Sisters consulting Rino Sashihara about their housecleaning troubles.

Sashihara introduces the Quickle 3D Absorption Wet Sheets, saying they can solve those problems.

It highlights the benefit of handling vacuuming and wiping in one go, showing them happily cleaning.

Be sure to catch the song by the Asagaya Sisters at the end of the commercial.

Kao Biore u Auto Dispenser “Oops, it’s automatic!” VersionYu Sawabe

Kao Biore u Auto Dispenser “Oops, it’s automatic!” CM (commercial) Yu Sawabe

This is a commercial introducing the automatic foaming hand soap “Biore u Auto Dispenser.” It conveys the surprise of being able to get foaming soap on your hands without touching a pump—even after kneading hamburger meat—through Yu Sawabe’s powerful live commentary.

It also highlights its compact look and fully washable design, clearly showcasing its convenience.

Kao Kitchen Haiter, Kitchen Foam Haiter ‘Ultimate Bleaching’ EditionHiroshi Tamaki

Kao Kitchen Foam Haiter, Kitchen Foam Haiter “Strongest Bleach” CM, Hiroshi Tamaki

A commercial highlighting the powerful bleaching ability of Kitchen Awa Haiter.

It shows the product being sprayed directly onto a cutting board, demonstrating the foam’s clinging power and bleaching effectiveness.

The ad features actor Hiroshi Tamaki, and his reactions help convey the product’s appeal.