A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
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A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (81–90)
Kao Biore Facial Cleansing Foam
This commercial introduces how Biore’s facial cleanser addresses specific skincare concerns and what effects it delivers.
It contains serum ingredients, and you can sense the joy—reflected in the bright expressions—of being able to prevent dryness while cleansing.
The song that further emphasizes the refreshing atmosphere of the visuals is Sotte Bosse’s “Hajimari no Uta.” The combination of the powerful, resonant beat and the soaring vocals is striking, evoking an image of moving forward with a positive outlook.
Kao Essential: ‘Melting Magic for Damaged Hair’ Edition
Kao’s Essential is a commercial that appeals to people with damaged hair, highlighting how it restores a meltingly smooth feel.
The visuals transition from pop-style animation to live action, conveying that beautiful hair is easy to achieve.
The dynamic movement of the hair while running powerfully makes the smoothness easy to understand.
It also seems to express the idea that repairing damaged hair leads to happier days.
Kao Attack: “Soaking-Level” VersionMasaki Suda, Tomoko Murakami
Masaki Suda appears before Tomoko Murakami, who’s worried that “the collar grime won’t come out unless I soak it,” and recommends Attack Antibacterial EX.
The ad emphasizes its powerful cleaning performance that removes collar stains with a regular wash, and to express this power-up, children appear in comically muscular form.
It’s a friendly, gently humorous commercial that makes you chuckle.
Kao Attack “Sun-Dried Level” VersionMasaki Suda, Tomoko Murakami
This footage of Kazuko Kurosawa singing in high spirits is from a commercial for Attack Antibacterial EX for Indoor Drying.
Drying laundry indoors raises humidity and makes odors a concern, but Masaki Suda explains that this detergent solves that problem.
Pay attention to Suda’s expression as he’s overwhelmed by Kurosawa’s high-energy performance.
Kao Wide Haiter PRO Powder: ‘Washing Machine Add-in’ Version / ‘Soaking’ VersionRiisa Naka
This is a commercial featuring Riisa Naka introducing the powdered version of Wide Haiter, which is said to remove even stubborn, tough stains brilliantly.
It promotes adding the product to your usual wash cycle in the washing machine, or soaking heavily soiled items, to make stains come out almost amusingly well.
Seeing Riisa Naka’s confident expression heightens expectations for its effectiveness.
Kao Sofina Primavista Beautiful Bare-Skin Texture Powder Foundation “Satomi Ishihara” EditionSatomi Ishihara
This commercial introduces Sofina Primavista under the theme “Live Makeup-Less,” showcasing the realization of beauty through Satomi Ishihara’s presence.
It highlights how the product covers areas of concern and blends seamlessly like bare skin, with that uplifting feeling portrayed through her bright expressions.
Emphasizing the brightness and positive emotions conveyed in the visuals is the song “KNOCK KNOCK!” by DREAMS COME TRUE.
The strong, knock-like rhythm is striking, and when the soaring vocals layer on top, it powerfully conveys a sense of forward momentum.
A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (91–100)
Kao Attack ZERO “Laundry-Loving Journey: The Kit Man” EditionTori Matsuzaka, Shotaro Mamiya, Takekazu Yamane
This is a commercial where Tori Matsuzaka and Shotaro Mamiya ask about how Japan’s national soccer team does their laundry and learn that Attack ZERO is loved.
It shows the joy of knowing the team’s uniforms are washed with Attack ZERO and that even professionals recognize its effectiveness.
The smiles on everyone’s faces also evoke an image of the fresh, clean finish after washing.