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A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetic commercials. Cosmetic ads with captivating, beautiful visuals (1–10)

KOSE Visee “Nemmake Fake Rouge II” VersionNEW!Tzuyu

WEBCM “Visée Nenmaku Fake Rouge II” edition, on sale February 16, 2026

This is a commercial featuring Tzuyu from TWICE introducing the Mucous-Membrane Fake Rouge.

It presents a “mucosal color” said to replicate the inner lip’s shade and texture, highlighting that it can create plump, striking lips.

KOSE Visee “Nemmake Fake Rouge II” VersionNEW!Tzuyu

WEBCM “Visée Nenmaku Fake Rouge II” edition, on sale February 16, 2026

This is a commercial featuring Tzuyu from TWICE introducing the Mucous-Membrane Fake Rouge.

It presents a “mucosal color” said to replicate the inner lip’s shade and texture, highlighting that it can create plump, striking lips.

Dior Holiday「The Ball of Dreams」Anya Taylor-Joy、Deva Cassel

Dior Holiday – The Ball of Dreams

This commercial, set against a glamorous scene like a party in a castle, powerfully conveys Dior’s core concept of elegance.

With gold as the base and striking lighting effects, the luxurious visuals—along with the performers’ smiles and excitement—clearly communicate the exhilaration Dior evokes.

The song that heightens the opulence of the CM is Florence + The Machine’s “Cosmic Love.” Its gradually intensifying, grand sound is striking, and Florence Welch’s powerful vocals convey a strong will that feels as if it’s driving you forward.

Compilation of cosmetics commercials. Captivating beauty-product ads with stunning visuals (11–20)

CHANEL Skincare LE LIFT Crème/New. LE LIFT Flash Eye

This is a commercial introducing the Le Lift series cream and under-eye sheet mask.

The woman portrayed in the sepia-toned footage looks cool and leaves a strong impression, doesn’t she? The BGM is “Prologue” by Hit+Run.

The way various sounds layer over a minimal beat is breathtaking.

It’s a track that feels both nostalgic and refreshingly airy, so if you’re curious, be sure to listen to the whole thing.

Kanebo ALLIE Texture-Smoothing Filter UV “The secret to not getting sunburned is a flawlessly flat complexion.”NEW!Kyoko Yoshine

ALLIE Texture-Smoothing Filter UV: The secret to not getting sunburned is a flawlessly flat complexion. (15 seconds)

This is a commercial introducing ALLIE Bumpy-Surface Correcting Filter UV, which addresses uneven sunscreen application caused by skin’s texture irregularities by smoothing them as you apply.

While Kyoko Yoshine is shown painting a floor with bumps and dips, the narration points out the cause of streaky sunscreen.

It then highlights that ALLIE’s Bumpy-Surface Correcting Filter UV helps prevent uneven application.

The product features are presented with visuals that make them intuitively easy to understand.

Kose Cosmeport Suncut “Zero-Gravity UV Essence” VersionNEW!Mio Imada

[Mio Imada Appears] 2026 SS Suncut Zero-Gravity UV Essence

They promote the comfortable, streak-free, non-burdening feel on the skin by describing it as a “weightless” sensation.

It emphasizes not only the reassurance that you’ll never get sunburned, but also the comfortable feel in use—something that clearly comes through in Mio Imada’s refreshingly serene expression.

Shiseido ANESSA Gold Milk “My skin won’t fall apart.” / Daily Series “The more I use it, the more beautiful my skin becomes.”NEW!Masami Nagasawa

This is an introduction commercial for Perfect UV Skincare Milk and Skincare Gel.

Masami Nagasawa appears in both commercials, and the appeal of each product is presented through narration.

It’s striking how Nagasawa, under strong sunlight, shows a fresh, unflinching expression.