A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Cosmetics commercial song. Popular commercial jingle.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Summary of DEMI Cosmetics commercials. Introducing DEMI DO commercials as well.
- KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
- FANCL commercials: a comprehensive showcase of their cosmetics and supplement ads
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Biore commercials. Also note the star-studded cast.
- NIVEA commercials: A gentle collection of ads introducing skincare products
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
Compilation of cosmetics commercials. Captivating beauty in cosmetic ads (21–30)
Kao KATE Lip Monster × Kamen Rider “HENSHIN THE FIRST” VersionAmane Tensho
Here’s the collaborative commercial between KATE’s Lip Monster and Kamen Rider Ains.
It features Amane Tensho, who stars in the show, and her cool appearance really stands out.
The BGM uses “Masquerade,” set to be released in March 2026.
The song is by I Don’t Like Mondays., pairing a cool, mid-tempo arrangement with razor-sharp high-tone vocals.
The title “Masquerade” means a masked ball, which resonates with both Kamen Rider and makeup that adorns one’s bare face.
FINE TODAY SENKA Beauty Clear Oil “A moving, syrupy cleansing” editionKaya Kiyohara
This is a commercial introducing SEKA’s Beauty Clear Oil.
It highlights that it’s a slightly thick cleansing oil that can remove makeup and pore impurities at the same time while keeping your skin hydrated.
It also says your makeup will go on better the next day.
Many people were probably intrigued, thinking, “Sounds like all pros, no cons!”
Compilation of cosmetics commercials. Captivating beauty in cosmetic ads (31–40)
SK-II “Every Morning, Bare Skin Becomes Your Ideal Foundation. PITERA Best Collection” 2026 VersionHaruka Ayase
This is a commercial promoting SK-II’s PITERA that promises three benefits: a pre-serum, toner, and serum.
Haruka Ayase’s expressions and narration are key points, and her bright demeanor clearly conveys the product’s high effectiveness.
The video has a positive tone that effectively expresses achieving beauty and helping you attain your ideal skin.
FANCL SKIN PATCH “Debut” Version / “Mrs. GREEN APPLE Experience” Version / “Minami Hamabe Experience” VersionMrs. GREEN APPLE, Minami Hamabe
This is a commercial introducing the FANCL SKIN PATCH, which can measure skin health.
It shows Motoki Omori and Minami Hamabe actually getting their skin measured and receiving advice, making it clear what their skin condition is and what kind of care would be good.
The development of the CM effectively conveys the message shown at the end—“We want to eliminate uncertainty about skin.”
DIOR J’ADORE「THE FILM」Rihanna
This is a commercial featuring Rihanna, who is also active as a singer-songwriter, that embodies Dior’s concept of elegance.
The storyline has Rihanna, initially dressed in black, changing into a luxurious golden outfit; beyond the glamour of the wardrobe, her forward gaze conveys a strong sense of determination.
The song that further elevates the atmosphere of the commercial is Rihanna’s “Love on the Brain.” Released in 2016 and included on the album Anti, it pairs a relaxed tempo with a grand sound and a resounding vocal performance, evoking a powerful feeling of resolve that seems to move toward the future.
KOSÉ DECORTÉ COSME DECORTÉ “A drop that promises the future.”Shohei Ohtani
This is a DECORTÉ commercial showing Shohei Ohtani using a serum in front of a mirror.
The narration delivers a powerful message: “You can change your own destiny,” raising expectations that using this serum will change how your skin looks in the future.
Seeing Ohtani’s confident complexion makes those words feel even more compelling.
Kanebo KATE Kate Tear God of Weeping: “Even if you cry, we’ll protect your beauty.”Rina Arashi
This is a commercial conveying that with KATE’s makeup products, your makeup won’t smudge even when you cry, supporting your true emotions.
It shows Rina Arashi sobbing, yet her makeup remains intact, clearly revealing her strength.
Even if your vision blurs, your makeup doesn’t—expressing a strong sense of trust in the makeup.