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A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetic commercials. Captivating beauty in cosmetics ads (71–80)

Kanebo KATE Lip Monster “Crystal Pod” EditionAyami Nakajo

KATE Lip Monster Crystal Pod 15-second commercial

This commercial showcases Kate’s Lip Monster Crystal Pod’s beautiful color payoff through the presence of Ayami Nakajo.

Set in a distinctive world where crystals are born and burst, Nakajo’s appearance evokes the lipstick’s bold, powerful hues.

The transition from the crystal motif into scenes that feel underwater also conveys the product’s lip-moisturizing effect, which is a key point.

Kanebo KATE Jelly Lip Foundation: “Glow that settles in for the whole day.” / Moonlit Jellyfish: “Enduring mystery, an unfading glow.”Ai Mikami

This commercial promotes how Kate’s Moonlit Jelly series will turn out, conveyed through Ai Miyaue’s presence.

The key point is a unique, floating-underwater world that expresses how the product adheres closely to the skin and supports its texture.

Within this calm atmosphere, she shows powerful expressions, suggesting that the makeup leads to confidence.

CHANEL SUBLIMAGE L’Extrait de Nuit

SUBLIMAGE L’Extrait de Nuit

This is an introductory commercial for the nighttime beauty serum Sublimage L’Extrait de Nuit.

The narration explains that the hours spent sleeping are extremely important for the skin, and emphasizes that using Sublimage L’Extrait de Nuit during that time promotes skin rejuvenation.

Nivea Kao Atrix Beauty Charge Premium “Birth of Wrinkle Improvement” VersionMinami Tanaka

NIVEA Kao Atrix Beauty Charge Premium – Birth of Wrinkle Improvement Version 15-second CM featuring Minami Tanaka

This commercial features narration by Minami Tanaka, introducing the appeal of Atrix Beauty Charge Premium.

The opening line, “It’s like a high-performance beauty serum for your hands,” clearly conveys what kind of hand cream Atrix Beauty Charge Premium is.

The ad continues to highlight the product’s appeal, and I’m sure many viewers thought, “I want to try it,” after watching this commercial.

Saishunkan Pharmaceutical, Domohorn Wrinkle: “For those who know skincare” editionNarration: Kengo Kora

Domohorn Wrinkle TV commercial: “For those who know skincare” (30 seconds)

This commercial uses footage of beautiful mountains and rivers, as if to strongly emphasize that the basic skincare products are made from natural ingredients.

The narration is by Kengo Kora, and his gentle tone is very striking.

The message, “We especially want those who are knowledgeable about skincare to try it,” conveys absolute confidence in the product.

Cezanne Cosmetics ‘Blay-Pita Liner’ EditionSara Shida

[Official] TV commercial: Burepita Liner, 30 seconds, 2025 - CEZANNE

By showing Ayara Shida actually using the product, it highlights how easy it is to use.

After sharing that she finds drawing eyeliner difficult, Shida demonstrates that with the Brepita Liner, the shorter, firmer brush tip lets her draw lines exactly where she wants, making it easy to use.

By specifically explaining how she uses it and why it’s easy to handle, the product’s appeal really comes through.

Goto Camellia: “Ms. Yoshinaga and Camellia Foam” EditionSayuri Yoshinaga

Camellias of Goto: “Ms. Yoshinaga and Tsubaki Foam.” Version (15 seconds)

This commercial depicts Sayuri Yoshinaga using Goto Camellia’s Camellia Yeast Soap, clearly conveying the product’s appeal.

The focus is on how she uses it in her everyday life, highlighting the gentle lather that can be seamlessly incorporated into a daily routine.

As her reflection in the mirror gradually softens into a smile, it also conveys how well the soap hydrates the skin.

The use of a piano arrangement of Yukio Hashi and Sayuri Yoshinaga’s “Itsudemo Yume wo” as the background music further enhances the gentle tone of the visuals.