A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Cosmetics commercial song. Popular commercial jingle.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Summary of DEMI Cosmetics commercials. Introducing DEMI DO commercials as well.
- KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
- FANCL commercials: a comprehensive showcase of their cosmetics and supplement ads
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Biore commercials. Also note the star-studded cast.
- NIVEA commercials: A gentle collection of ads introducing skincare products
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
Compilation of cosmetic commercials. Captivating beauty in cosmetics ads (71–80)
CHANEL “Make it foam” version
This commercial introduces a facial cleansing foam from Chanel, highlighting the beauty that comes from using rich lather.
The main focus is on hands whipping the foam, conveying how easy it is to use thanks to its excellent lathering.
The sudden appearance of foam and other intriguing visual effects leave a strong impression, and the unique worldview heightens the expectation that this foam will offer a new kind of experience.
Ida Laboratories CANMAKE “Beside every kind of ‘cute!’”
This commercial promotes CANMAKE’s 40th anniversary, expressing how the brand has supported all kinds of “cute” for many different people.
Everyone works hard in their own way each day, and the ad brightly portrays how CANMAKE helps realize a style of cuteness that fits each person’s life.
The song that further highlights the “cute” depicted in the visuals is Koresawa’s “Kawaii Mon.” The sparkling sounds in the track are striking, and the lyrics, which depict everyday life for girls, convey a positive attitude toward pursuing cuteness.
Dr.Ci:Labo “Clinic in Your Hands – Skincare born in clinics, in your own hands.” ChapterMoeka Hoshi
This Dr.
Ci:Labo commercial opens with a striking scene in a white-themed space, where Moeka Hoshi emerges from a multitude of hands.
It puts the brand’s credibility as a clinic-inspired skincare line front and center, emphasizing its ability to draw out the skin’s natural beauty.
The many hands symbolize professional expertise and knowledge, conveying the message that you can receive that support with your own hands and apply it in your daily life.
Through Hoshi’s serene expression and the commercial’s clear, translucent aesthetic, viewers naturally feel a sense of reassurance and anticipation as the skin becomes more refined.
By approaching from both scientific grounding and sensibility, the CM makes skincare feel more accessible.
KOSÉ ONE BY KOSÉ Serum Veil Deep Repair: ‘Plump, densely hydrated skin’ editionKeiko Kitagawa
In the introductory commercial for the Serum Veil Deep Repair pre-essence, its powerful moisturizing capability is highlighted.
It presents the product’s moisture-improving effect, stating that using it helps the skin generate its own hydration.
The confident expression of Keiko Kitagawa shown at the end of the commercial also suggests the product’s high effectiveness.
Saishunkan Pharmaceutical Co., Ltd. Domohorn Wrinkle “From the Washing Step” (version)
This commercial emphasizes that precisely because face-washing is a daily routine, you should care about how you do it—and that’s where Domohorn Wrinkle comes in.
The more the task becomes mindless, the more your attention to it fades; the ad conveys that using Domohorn Wrinkle at such times can help reduce skin concerns.
It strongly communicates that all skincare begins with the act of washing and urges you to value the basics.
It also expresses the wish that you start with the trial set to begin fundamental skincare.
DHC Colored Lip Cream “Plump Lip” / “Choose Your Plump Lip” VersionNako Yabuki
This is a commercial introducing two types of lip creams released by DHC.
Nako Yabuki of IZ*ONE sings while presenting the features of each lip cream.
In the “Puri-ppu Lip” version, she highlights the appeal of the tinted lip cream, and in the “Selectable Puri-ppu Lip” version, she promotes the product lineup and benefits.
It’s a catchy commercial that’s easy to remember.
Shiseido INOUI: ‘My skin, born from light.’
This commercial highlights radiant skin achieved by using Shiseido’s INOUI, conveying an image of the unique world and the kind of light it creates.
Set in a mysterious scene of ascending a spiral staircase bathed in light, it vividly expresses beauty through the way that light reflects off the skin.
The cool expressions also suggest a sense of confidence that comes from luminous skin.