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A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetic commercials. Captivating beauty in cosmetics ads (71–80)

Kose FASIO Moisturizing Smoothing Cream Primer: “Mio Imada & CM Director TOZUKA – Soft and Supple” Edition / BB Tint UV Cover: “CM Director TOZUKA Gives Fiery Coaching to Ms. Imada” EditionMio Imada, Junki Tozuka

This commercial introduces FASIO’s Moisture-Balancing Cream Primer and BB Tint UV Cover, conveying—through exchanges between Mio Imada and Junki Tozuka—that the finish is also helpful for photo shoots.

Tozuka appears as the CM director “TOZUKA,” powerfully communicating the effects of each product.

While a bit bewildered by his intensity, Imada smiles and steps in front of the camera using the products, making it clear she feels their benefits.

By showing her moved expression while facing the camera, the ad also highlights how these items support her beauty.

Ida Laboratories CANMAKE “Beside every kind of ‘cute!’”

[Official CANMAKE] 40th Anniversary Movie: “Always by Your Side with All Kinds of ‘Kawaii!’” — 90 Seconds

This commercial promotes CANMAKE’s 40th anniversary, expressing how the brand has supported all kinds of “cute” for many different people.

Everyone works hard in their own way each day, and the ad brightly portrays how CANMAKE helps realize a style of cuteness that fits each person’s life.

The song that further highlights the “cute” depicted in the visuals is Koresawa’s “Kawaii Mon.” The sparkling sounds in the track are striking, and the lyrics, which depict everyday life for girls, convey a positive attitude toward pursuing cuteness.

KOSÉ Maruho Pharma Carte HD “Skin That Holds Onto Moisture” VersionMikako Tabe

Carte HD Winter 2025: Moisture-Locking, Long-Lasting Hydrated Skin Edition

This commercial uses Mikako Tabe to highlight how Kose’s Carte HD thoroughly cares for dry skin and keeps it moisturized.

It opens with her looking in the mirror with a serious expression; then she uses Carte HD and gradually starts to smile, conveying a tangible sense of effectiveness.

As the visuals brighten and the ingredients are explained, the overall imagery depicts a shift toward positive feelings.

Compilation of cosmetics commercials: Captivating beauty in cosmetic ads (81–90)

Shiseido ELIXIR AI Skin Analyzer #SkinMeasurement “POD” Version / “Online” VersionMizuki Kayashima

This is an intro commercial for a skin analyzer you can easily use on your smartphone.

After answering a few questions and uploading a photo of your face, it uses AI to measure signs of facial aging.

It reportedly evaluates as many as 16 different items, and after the assessment, it provides advice on lifestyle habits and nutritional balance to watch out for, as well as recommendations for Elixir products.

CHANEL Skincare LE LIFT Crème/New. LE LIFT Flash Eye

This is a commercial introducing the Le Lift series cream and under-eye sheet mask.

The woman portrayed in the sepia-toned footage looks cool and leaves a strong impression, doesn’t she? The BGM is “Prologue” by Hit+Run.

The way various sounds layer over a minimal beat is breathtaking.

It’s a track that feels both nostalgic and refreshingly airy, so if you’re curious, be sure to listen to the whole thing.

DHC Medicated Lip Series: “Salon-Grade Moisture”

DHC Medicated Lip Balm Commercial

This commercial introduces DHC’s medicated lip balm as not only easy to incorporate into your daily routine, but also as a product whose effects you can truly feel when you use it.

With close-up shots of well-used lips, it straightforwardly highlights the level of hydration it delivers.

It also showcases the range of medicated lip balm options, giving a reassuring sense that you can choose what suits you best.

It conveys that while caring for your lips, you can also maintain their beauty—communicating its impressive effectiveness.

DHC Color Lip Cream “Plump-Lip” Version / “Choose Your Plump-Lip” VersionNako Yabuki

This commercial features Nako Yabuki using DHC’s tinted lip balms and moisturizing lip creams, showcasing their effects.

The key point is the variety of lip products, which conveys the fun of getting closer to your ideal lips.

They’re introduced with a light, catchy song, further expressing ease of use, enjoyment, and a positive, uplifting feeling.

The compact size is also highlighted, emphasizing how easy they are to incorporate into everyday life.