A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Cosmetics commercial song. Popular commercial jingle.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Summary of DEMI Cosmetics commercials. Introducing DEMI DO commercials as well.
- KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
- FANCL commercials: a comprehensive showcase of their cosmetics and supplement ads
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Biore commercials. Also note the star-studded cast.
- NIVEA commercials: A gentle collection of ads introducing skincare products
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
Compilation of cosmetic commercials. Captivating beauty in cosmetics ads (71–80)
Saishunkan Pharmaceutical Co., Ltd. Domohorn Wrinkle “Anti-Wrinkle? Impossible” Version
This commercial introduces Domohorn Wrinkle’s makeup remover, highlighting not only its ability to remove makeup but also its skin-friendly benefits.
The footage shows the product’s primary use—removing makeup—and conveys the surprising message that this alone can also help address wrinkles.
A key moment is the scene where the person looks at their reflection after rinsing, which suggests they can already feel the effects.
The ad strongly encourages viewers to try the trial set first and experience the benefits for themselves.
Shiseido Benefique “High-Moisture Anti-Aging Serum” Edition
This commercial promotes Shiseido’s Benefique Serum, a deeply moisturizing anti-aging essence, highlighting the passion and meticulous care behind its creation.
It strongly emphasizes infusing the serum with the blessings of the earth, expressing how that moisture leads to firmer, more radiant skin.
From imagery of concentrated fruits to the overall bright tone, the piece conveys a sense of uplift—suggesting the excitement of skin becoming more balanced and refined.
NIVEA Kao NIVEA Clear Beauty 2-Way Beauty Face Wash ‘This One Came Out Too’ VersionMinami Tanaka
This is a commercial introducing a facial cleanser that serves two roles in one: a foaming wash and a pack-style wash.
For daily cleansing, use it as a foaming wash; on days when roughness especially bothers you, use it as a pack—it’s great to switch between the two with a single product.
It really conveys the convenience of tailoring your routine to your skin’s condition.
The BGM features vocals by suis, the singer from Yorushika.
Compilation of cosmetics commercials: Captivating beauty in cosmetic ads (81–90)
KOSE Cosmeport BIOLISS Pure Retouch “Like a Photograph” VersionKanna Hashimoto
This commercial showcases, through Kanna Hashimoto’s presence, the kind of beauty you can achieve with Bioliss Pure Retouch.
It highlights hair that shines as if in a photograph, and her gentle smile conveys a clear sense of confidence.
Further accentuating the bright, refreshing mood of the visuals is the song “Hana Uranai” by LEEVELLES.
The buoyant band sound layered with soft vocals is striking, and the way it gradually builds toward the chorus conveys a strong sense of hope.
Saishunkan Pharmaceutical – Domohorn Wrinkle: “For Those Who Haven’t Tried It Yet” (version)Narration: Kikunosuke Onoe
This commercial is aimed at people who have never used Domohorn Wrinkle, and it clearly highlights how widely it’s supported.
It conveys the product’s appeal with concrete data—how many people use it and what the retention rate is.
Through the image of a woman with a gentle expression, it also depicts everyday beauty and the subtle sense of uplift that comes with it.
The narration by Kikunoshin Onoe is another key point; his gentle yet straightforward delivery gives the impression that the product is easy to use.
Saishunkan Pharmaceutical Domohorn Wrinkle “Domo-Repo: Mother and Daughter” VersionNarration: Kikunosuke Onoe
This commercial portrays a conversation between a mother and daughter as they try Domohorn Wrinkle, using that scene to highlight the product’s feel and effectiveness.
The mother uses the trial set, and the ad strongly emphasizes her surprise at the bouncy foam and the texture on her skin.
It’s also notable that her impressions are conveyed as if she’s speaking directly to her daughter, which helps communicate that the effects can be felt casually and easily.
By showing that you can notice results with the trial set, the content makes you think it might be worth continuing to use.
Saishunkan Pharmaceutical — Domohorn Wrinkle “For Those Who Love Their Skin” (Commercial)
This commercial empathizes with the effort of tending to your skin not only when you feel good but also when you’re tired, and conveys the desire for people to use Domohorn Wrinkle especially at those times.
The visuals depict a woman doing her best throughout the day, expressing that no matter how tired you are, you can quickly care for your skin.
The subtle smile when she uses the product is a key point, highlighting both its ease and the sense of fulfillment.
Further accentuating the film’s gentle atmosphere is Kotringo’s “Itoshiki Haru.” The tender sound of piano and strings, paired with her soaring vocals, leaves a strong impression and conveys a warmth that feels close and comforting.