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A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials. Captivating cosmetics ads featuring beautiful visuals (41–50)

Shiseido INOUI: ‘The more layers of light, the more my color is born.’

INUI 'The more layers of light, the more my color is born.' 30 seconds | Shiseido

This is a commercial introducing Shiseido’s INOUI cosmetics lineup.

The ad is titled “The more I layer light, the more my color is born,” which strikingly conveys the idea that layering brings out one’s individuality.

Alongside visuals of the products, it features a woman ascending a spiral staircase, resulting in an overall stylish and cool atmosphere.

Shiroku N organic “N organic Vie Hyalup Lift Cream” VersionChiba Yuka

N organic Vie Hyalup Lift Cream_CM #30 seconds

This commercial strongly emphasizes its effectiveness in improving skin firmness and highlights that Artemisia capillaris is used as a raw ingredient.

It leaves the impression of an organic, skin-friendly cream.

Chifure Moisturizing Series: “Seasonal Changes Come to Your Bare Skin”Koji Mukai

Chifure Moisturizing Series Web Commercial: “Seasonal changes arrive on your bare skin” starring Koji Mukai

This commercial features Koji Mukai from Snow Man photographing various people with his camera.

It’s striking how he takes pictures while engaging in natural, relaxed conversations with his subjects.

Meanwhile, the narration introduces moisturizing items, starting with a toner.

The gentle, calming mood of the visuals is memorable and makes you imagine that these moisturizing products must also feel gentle to use.

Kao SOFINA iP ‘Medicated Stratum Toning Serum – Birth’ VersionFumiya Takahashi

SOFINA iP Medicated Keratin-Layer Toning Serum: Birth Edition 15-second Commercial featuring Fumiya Takahashi

This is an introductory commercial for a stratum-corneum toning serum that is said to penetrate the outermost layer of the skin.

Fumiya Takahashi appears in the ad, and his clear, radiant skin is strikingly showcased.

By highlighting active ingredients and emphasizing scientific backing, the commercial conveys a strong sense of credibility.

Cezanne Cosmetics ‘Blay-Pita Liner’ EditionSara Shida

[Official] TV commercial: Burepita Liner, 30 seconds, 2025 - CEZANNE

By showing Ayara Shida actually using the product, it highlights how easy it is to use.

After sharing that she finds drawing eyeliner difficult, Shida demonstrates that with the Brepita Liner, the shorter, firmer brush tip lets her draw lines exactly where she wants, making it easy to use.

By specifically explaining how she uses it and why it’s easy to handle, the product’s appeal really comes through.

Aujua Cosmetics Beauty Opener: ‘Beauty Opener Gel Extra Moisture’ EditionAkiko Hinagata

[Akiko Hinagata’s Favorite] Beauty Opener Gel Extra Moisture / OZIO

This commercial promotes a high-moisturizing gel from Oggi Otto’s Beauty Op series, featuring Akiko Hinagata.

It’s a simple concept that shows her expressions as she uses the product and feels its effects, while overlapping explanations clarify how the moisture is achieved.

Combined with imagery depicting how the formula penetrates the skin, the ad conveys strong confidence in its efficacy.

CHANEL SUBLIMAGE L’Extrait de Nuit

SUBLIMAGE L’Extrait de Nuit

This is an introductory commercial for the nighttime beauty serum Sublimage L’Extrait de Nuit.

The narration explains that the hours spent sleeping are extremely important for the skin, and emphasizes that using Sublimage L’Extrait de Nuit during that time promotes skin rejuvenation.