Lovely commercial jingle

A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials. Captivating cosmetics ads featuring beautiful visuals (41–50)

Natalie Portman for Miss Dior Rose n’Roses, the new fragranceNatalie Portman

Natalie Portman for Miss Dior Rose N’Roses, the new fragrance

Among Dior’s commercials, isn’t this one the most memorable for many people? In particular, the song sung by Sia is incredibly cool and stylish, perfectly matching the unified image of the Dior CM series.

In the ad, Natalie Portman—who has appeared in Dior commercials before—makes a striking impression, not only with the roses featured in the product name but also in a beautiful rose-inspired dress.

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Kanebo KATE “Because it’s summer” versionTsuki (Billlie)

[Billlie] TSUKI · Kate CM “Because It’s Summer” 🐇 & Making Movie

This commercial conveys KATE’s strength in standing up to situations where makeup might fall apart, shown through scenes of enjoying summer.

By depicting Tsuki both putting on makeup and reveling in summer, it expresses the makeup’s lasting power through her well-maintained expressions.

The lively, powerful sound of “RING ma Bell (what a wonderful world) – Japanese ver.

-” also evokes the image of fully enjoying the summer.

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DHC Olive Virgin Oil ‘Olive Collection’ EditionKaho

Kaho transforms into an “Olive Girl” and dances lightly! Olive × DHC Olive Virgin Oil Special Movie “Olive Collection” [with making-of]

It’s a stylish electronic number that hints at a mature love story.

A collaboration between trackmaker Chocoholic and the music group Friday Night Plans, it was released in 2019.

The song was featured in the commercial for Olive Virgin Oil, the “Olive Collection” edition, starring actress Kaho.

With a city-pop, laid-back vibe and sweet feelings for someone you love, it really hits home when you listen at night in a slightly darkened room.

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Shiseido PRIOR Medicated Wrinkle Beauty Corset Gel n “Don’t Give Up” VersionJun Fubuki, Takako Tokiwa

PRIOR Medicated Wrinkle Beauty Corset Gel n | TV Commercial “Don’t Give Up” NEW 15 seconds | Shiseido

It promotes the expectation that just a single item can improve wrinkles.

When Takako Tokiwa looks a bit uneasy, wondering, “Wrinkle improvement with an all-in-one?” Jun Fubuki gazes at her with a confident expression and says, “That worry will turn into anticipation.” Through their exchange, it’s conveyed that you don’t need to use a bunch of products—Medicinal Wrinkle Beauty Corset Gel n alone is enough.

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KOSE Visee “Nemmake Fake Rouge II” VersionTzuyu

WEBCM “Visée Nenmaku Fake Rouge II” edition, on sale February 16, 2026

This is a commercial featuring Tzuyu from TWICE introducing the Mucous-Membrane Fake Rouge.

It presents a “mucosal color” said to replicate the inner lip’s shade and texture, highlighting that it can create plump, striking lips.

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Shiseido HAKU Medicated Whitening Serum Melano Focus IV “The pinnacle of whitening care” editionAi Tominaga

HAKU medicated brightening serum | Melanofocus IV | Pinnacle of brightening care* | No.1 in sales for 21 consecutive years | Shiseido | 20 years since the brand’s launch, evolving into its 10th generation | Shiseido

Model Ai Tominaga appears in the promo commercial for the HAKU brightening serum.

It highlights the effect of three active ingredients that help prevent dark spots from forming or increasing, and touts its status as the No.

1 bestseller for 21 consecutive years.

Ai Tominaga’s radiant skin and confident expression underscore the serum’s impressive effectiveness.

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Visse ‘I am I’ Edition

Namie Amuro expresses her commitment to staying true to herself as she heads toward a new future in KOSÉ’s new commercial, “I am I.”

When it comes to iconic, cool Japanese women, Namie Amuro immediately comes to mind.

It’s not just her dancing and vocals—her fashion, makeup, and overall style embody the kind of woman other women admire.

“In Two” is characterized by sharp choreography and powerful lyrics.

Once you’ve made up your mind, this very moment is when you break out of your shell and seize glory with your own hands.

It’s a fiery message that feels like it could boost our motivation.

The theme of becoming a new version of yourself and moving toward the future seems to align with what KOSE’s cosmetics aim to achieve.

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