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A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials: Captivating beauty in cosmetic ads (81–90)

Saishunkan Pharmaceutical Domohorn Wrinkle ‘Misunderstanding’ VersionNarration: Kengo Kora

Domohorn Wrinkle Commercial 'Misunderstanding' Version (30 seconds)

This commercial promotes the strengths of Domohorn Wrinkle to a younger audience.

Narrator Kengo Kora speaks directly to viewers, saying, “We especially want those who think Domohorn Wrinkle is still too early for them to give it a try.” The ad highlights that 94% of new users continue using the product, showcasing its appeal.

You can feel the strong confidence of Saishunkan Pharmaceutical in their message: “Just try it once,” and “If you use it, you’ll understand how good it is.”

SK-II “#SummerSkinREADY? Coming Soon”Mina

Summer-skin READY? Coming soon

This is a commercial featuring MINA from TWICE, in which she talks about summer skincare.

In the ad, MINA appears holding PITERA Essence and performs a dance, promoting the idea of using PITERA Essence to condition and care for the skin.

CHANEL BEAUTY MIX「Hand Repair」

CHANEL BEAUTY MIX – Hand Repair

This commercial introduces a Chanel series centered on the theme “To succeed, start from the fingertips.” It shows not only caring for the entire hand with hand cream, but also meticulously grooming right to the tips of the nails, and how that fosters confidence.

Tending to each finger one by one may seem time-consuming, but it conveys that attention to such fine details ultimately leads to true beauty.

By showing the full routine across the series, it also gives the impression of emphasizing a cohesive, finished look.

CHANEL LES BEIGES「The Golden Hour Look」

LES BEIGES. The Golden Hour Look.

This commercial focuses on the Les Beiges series among Chanel’s makeup items, depicting how beauty is achieved.

It speaks to how to use the shades effectively, and by showing the transformation process, it gives the results greater credibility.

For those who don’t know how to use the products, it seems like a helpful reference.

Because the changes in the skin are clearly visible, it also looks fun to consider how to tailor the application to suit yourself.

Shiseido ELIXIR Lift Moist – “Debut” of the high-performance anti-aging lotionMichiko Kichise

Elixir Lift Moist: High-Performance Anti-Aging Lotion | TV Commercial “Birth” Version, 15 seconds | Shiseido

This commercial straightforwardly showcases the features of the new Elixir by showing how it’s used.

It follows Michiko Kichise experiencing the effects of Elixir, and her smile conveys a strong sense of efficacy.

The overall bright visuals also communicate how its benefits can make everyday life more positive.

Shiseido d Program: The evolved high-performance base lotion — “Brimming from Within” editionSuzu Hirose

d program Special Movie: Evolved High-Performance Base Lotion “Self-Filling Moisture” Version, 30 Seconds | Shiseido

This commercial gently highlights the vision behind Shiseido’s d program and how it has evolved.

It conveys the brand’s pursuit of what can be done for sensitive skin, and how it has achieved protection and hydration, through scenes of the laboratory and the people who use the products.

Suzu Hirose’s soft expressions also clearly convey the comfortable, effective feel of the formula.

Compilation of cosmetics commercials. Cosmetics ads featuring captivating, beautiful visuals (91–100)

SHISEIDO Tissera (Shiseido)SPEED

SHISEIDO TESSERA SPEED

This is the song used in the Shiseido Tissera Angel Drop commercial that aired in the late 1990s.

Members of SPEED also appeared in the ad, so many of you may remember it vividly.

Released in 1997, this track is one of their signature songs and was included on the following year’s album, RISE.

Set against a winter backdrop, the lyrics—vowing eternal love while feeling anxious that it might someday end—resonated deeply and moved many listeners.