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A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials. Captivating beauty in cosmetic ads (31–40)

DHC Olive Virgin Oil “Invitation of the Olive” (version)Kaho

DHC 'Olive Virgin Oil'

This moody track is produced by audioforce, a creative team based in Germany specializing in sound production.

Its natural, gentle tone is a perfect fit for DHC’s cosmetics commercials.

The backing vocals are beautiful, further highlighting the vocals’ depth and character.

Above all, the relaxed acoustic guitar and bass create a soothing finish that calms the mind.

Try listening during a work-from-home break or on a day off to unwind!

KOSÉ SEKKISEI: ‘i Bright. More translucent than snow.’Number_i

“SEKKISEI” TV commercial: “i Bright. More translucent than snow.” 30-second version

This song, included on the 2024 release “No.O -ring-,” is a ballad that carries a message of savoring the small happiness close at hand without being greedy—saying that as long as I can be with you, just a handful of happiness is enough.

Alongside those warm lyrics, its mid-tempo progression and the inclusion of brass create a charming, blissful atmosphere.

The song was used in 2025 for SEKKISEI’s commercial “i Bright.

Clearer than snow.” The three members of Number_i also appear, dressed in pure white outfits, and their walk through a snowy landscape leaves a striking impression.

FANCL Premium Calorie Limit “Having Both Is Luxury!” EditionMitsuki Takahata

Mitsuki Takahata FANCL Premium Calorie Limit “Having both is luxury!” TV commercial

This is a promotional commercial for FANCL’s supplement, Premium Calorie Limit.

Actress Mitsuki Takahata appears dining with her senior colleague, and the two of them look blissfully happy as they enjoy their meal.

After they both exclaim, “Delicious!”, Takahata asks, “Did your look change?”—hinting that her senior has slimmed down a bit.

The senior replies, “You too,” noting that Takahata has also lost weight.

It then reveals that both of them are taking Premium Calorie Limit.

The ad clearly conveys that it helps people indulge in eating while gaining weight less easily—making that wishful thinking feel within reach.

KOSÉ ONE BY KOSÉ The Wrinkless W – anti-wrinkle serum “Basement Membrane” version / Pore Clear Scrub Wash – face wash “Foam polishing deep into pores” version

This is a commercial that introduces KOSÉ’s facial cleansers and serums, explaining what ingredients they contain and what effects they have.

It uses imagery to show the infused ingredients penetrating the skin and expresses how the skin improves.

Finally, by showing a close-up of the glowing skin achieved with these products, it conveys a clear sense of true skin improvement and the confidence that comes with it.

Dior Spectacular Holiday LookDeva Cassel

Dior Spectacular Holiday Look

It’s a commercial that expresses the beauty achieved by using Dior and the sense of luxury that comes from it.

The content focuses closely on the users’ faces, clearly showing their expressions, and the radiance strongly conveys a feeling of luxury.

Including the powerful expressions and the grand background music, it also gives the impression that the experience of using it leads to a sense of confidence.

Compilation of cosmetics commercials. Captivating cosmetics ads featuring beautiful visuals (41–50)

Nivea-Kao Eucerin “The Birth of the Product” EditionNatsumi Mizuno

NIVEA-Kao Eucerin Eucerin Brand Full Version - 50 seconds Natsumi Mizuno

This commercial introduces the Eucerin brand, born in Germany, while also highlighting the brand’s dedicated craftsmanship.

It emphasizes how loved Eucerin is around the world and how it works on the skin, conveying a sense of trust.

It also promotes the brand’s unique evolution in Japan, evoking an image of a user-tailored feel and experience.

Shiseido d Program Real Story: “A solid foundation matters” / “Glad I used it” / “Boost your bare-skin power” / “Protective skincare” / “Reliable Pink” / “As myself”Suzu Hirose, Takumi Nishigaki, Maki Tamaru, Miyako Takayama

In the promotional commercial for d program, a skincare line for sensitive skin, the cast members talk about their own concerns and experiences.

Not only those who have always recognized they have sensitive skin, but also those who realized it later share their stories, and some viewers may find episodes they can relate to.

Hearing these authentic voices instantly builds trust and can be the nudge that makes you think, “I want to give it a try.”