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A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials. Captivating beauty in cosmetic ads (21–30)

HARIAS “With a caring foundation, I’MPerfect.” (Edition)IMP.

HARIAS CM “I’MPerfect.” Version | 30 sec

This commercial showcases how HARIAS helps achieve beautiful skin and how that leads to confidence, conveyed through IMP.’s presence.

As they touch their skin and show a serious expression that transitions into a cool dance, it expresses the confidence of getting closer to perfection.

The song that further accentuates the cool, stylish atmosphere depicted in the visuals is IMP.’s “CARAMEL.” It gives the impression of dance music with a soft, floating feel, featuring vocals that convey gentleness throughout.

Nivea Kao Nivea Deep Moisture Lip “Winter Station” VersionHaruka Fukuhara

Haruka Fukuhara NIVEA Kao NIVEA Deep Moisture Lip “Winter Station” TV commercial

This is a promotional commercial for Deep Moisture Lip that aired in 2022, featuring Haruka Fukuhara.

Set at a small station with snow falling heavily, it memorably shows Fukuhara using the Deep Moisture Lip.

The visuals of her richly moisturized lips convey that it provides reliable hydration even in dry seasons.

The background music is “Zutto Mamoritai” sung by Takaya Kawasaki.

In keeping with the NIVEA CM song theme of “I want to protect,” listen to the lyrics that depict tender moments with someone special.

CHANEL Fine Jewelry COLLECTION N°5「A declaration of eternity」

COLLECTION N°5, A declaration of eternity — CHANEL Fine Jewelry

This commercial portrays a drama of a man and woman spending time by the water, highlighted by Chanel fine jewelry that adorns their story.

You can sense a lasting sense of luxury from the way the couple matures and consistently wears the jewelry.

Further emphasizing the grand imagery of their presence in nature is M83’s “Outro.” After a stretch of quiet strings, the structure brings in vocals and other instruments, and the gradually thickening layers of sound accentuate the sense of grandeur.

Kanebo: ‘Living is always a work in progress.’Shiho Ochi

KANEBO 'Living is always a work in progress.' 60 seconds

“Kuchibiru yo, Atsuku Kimi o Katare” is a song by Machiko Watanabe released in 1980.

It was used in a Kanebo commercial at the time of its release and was brought back again starting in 2020.

In the 2026 spot titled “Living is always a work in progress,” Shiho Ochi of Superfly appears.

The first half features a brass arrangement of “Kuchibiru yo, Atsuku Kimi o Katare” as the BGM, and in the second half you can hear Ochi’s singing.

It’s only a single phrase, but her voice conveys not just strength, but also gentleness and warmth.

Kanebo: ‘Living is always a work in progress.’Shiho Ochi

KANEBO 'Living is always a work in progress.' 60 seconds

“Kuchibiru yo, Atsuku Kimi o Katare” is a song by Machiko Watanabe released in 1980.

It was used in a Kanebo commercial at the time of its release and was brought back again starting in 2020.

In the 2026 spot titled “Living is always a work in progress,” Shiho Ochi of Superfly appears.

The first half features a brass arrangement of “Kuchibiru yo, Atsuku Kimi o Katare” as the BGM, and in the second half you can hear Ochi’s singing.

It’s only a single phrase, but her voice conveys not just strength, but also gentleness and warmth.

CHANEL New. ROUGE NOIR COLLECTION

New. ROUGE NOIR COLLECTION.

This is a commercial for CHANEL’s Rouge Noir Collection that promotes the products through the expressions of the people who wear them.

The makeup leaves a strong, bold impression, highlighting powerful looks and smiles, and it clearly conveys a finish that builds confidence.

The mysterious world in which the characters face off and interact like a game of chess is also captivating.

MISS DIOR THE NEW PARFUMNatalie Portman

MISS DIOR – THE NEW PARFUM

In this commercial for MISS DIOR, Natalie Portman appears in a bewitching guise against stunning backdrops such as sheer seaside cliffs, flower fields, and sandy beaches.

Many viewers were likely captivated by the beautiful visuals.

The background music features the familiar Janis Joplin song “Cry Baby,” whose unforgettable vocals leave a strong impression after just one listen.